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Copywriting Basics: Learn Secrets That Bring Sales
4.0( 1 REVIEWS )
1h 17m

This course is designed for those who are interested in learning about how to communicate the benefits of their products or services.

Read more.
Course Skill Level
Time Estimate
1h 17m


When it comes to online marketing and selling, I believe you have found the right mentor in me. Most people like the lively and encouraging teaching style that I convey as well as how I get right to the point and walk you, step-by-step through proven, real-world, proven strategies. Here's a little background on my experiences, so you can get a sense of who will be teaching & mentoring you: A lifelong entrepreneur, I've been marketing online since 1999, and have owned over 30 websi

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About This Course

Who this course is for:

  • Any business owner who needs to dramatically improve sales
  • Anyone who wants to discover and implement the powerful leverage points of copywriting and high-level selling into their marketing

What you’ll learn: 

  • The best definition of marketing
  • How to craft a powerful message that sells your product/service
  • The power of automated follow-up sequences
  • Introduction to “retargeting” your prospects/customers
  • The power of social proof, power words, and risk reversal


  • No prior knowledge is required to take this course.

Are you fully maximizing all the leverage points in your business?

There are many leverage points in a business. Unfortunately, most business owners never fully maximize all the leverage points, simply because they are not aware of them.

One of the biggest leverage points for a business owner is found in how they communicate the benefits of their product/service so as to maximize sales.

Part of this process involves top-notch copywriting, but there is also an entire mindset and flow to creating a marketing message/funnel that sells, and that is what this course is all about.

Learn about these proven copy and sales strategies from Dave Espino, who has sold $140 million of his own products and related services, a true insider in the world of marketing, copywriting and sales.

Our Promise to You
By the end of this course, you will have knowledge of how to communicate the benefits of your products or services.

10 Day Money Back Guarantee. If you are unsatisfied for any reason, simply contact us and we’ll give you a full refund. No questions asked.

Get started today and learn about how to better communicate the benefits of your products or services!

Course Curriculum

Section 1 - Introduction: Crafting A Marketing Message That Sells
Introduction – Crafting A Marketing Message That Sells 00:00:00
Section 2 - The Three R's - Right Message, Right People, Right Time
Your Message Is Critical – Conveying The Right Message 00:00:00
Important Elements Of The Right Message 00:00:00
Proven Formula For Crafting The Right Message 00:00:00
Section 3 - Critical Elements That Add To Your Core Message
The Critical Importance Of Power Words 00:00:00
Leveraging Social Proof For Maximum Benefit 00:00:00
Effectively Using Risk Reversal For Increased Sales 00:00:00
Section 4 - The Right People: Effective Targeting
The Right People – How To Effectively Target Your Ultimate Customer 00:00:00
Advanced Targeting Technique For Dramatic Results 00:00:00
Section 5 - The Importance Of Copywriting
Copywriting – Conveying A Powerful Sales Message 00:00:00
Recommended Copywriting Resource 00:00:00
Section 6 - The Right Time: How To "Be There" When The Time Is Perfect
At The Right Time… Automated Follow Up Systems For Improved Sales Results 00:00:00
Leveraging An Autoresponder For Increased Sales 00:00:00
Example Of An Autoresponder Follow-Up Sequence 00:00:00
Setting Up Elaborate Sales Sequences 00:00:00
Section 7 - Introduction To Retargeting
Introduction To Retargeting For Amazing Results 00:00:00
Section 8 - Review Of Leverage Points Covered
Review Of Powerful Leverage Points – Leveraged Business Growth System 00:00:00
Section 9 - Conclusion
Conclusion 00:00:00

Course Review


1 Ratings
  1. Anonymous

    Good For Beginners


    If you are beginner then you can enroll this course but stuff is really basic.


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