Copywriting Basics: Learn Secrets That Bring Sales

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This course is designed for those who are interested in learning about how to communicate the benefits of their products or services.

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buy single class $199
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About This CourseBeginner

Are you fully maximizing all the leverage points in your business?

There are many leverage points in a business. Unfortunately, most business owners never fully maximize all the leverage points, simply because they are not aware of them.

One of the biggest leverage points for a business owner is found in how they communicate the benefits of their product/service so as to maximize sales.

Part of this process involves top-notch copywriting, but there is also an entire mindset and flow to creating a marketing message/funnel that sells, and that is what this course is all about.

In this course, you will learn about:

  • The best definition of marketing
  • How to craft a powerful message that sells your product/service
  • The power of automated follow-up sequences
  • Introduction to “retargeting” your prospects/customers
  • The power of social proof, power words, and risk reversal

Learn about these proven copy and sales strategies from Dave Espino, who has sold $140 million of his own products and related services, a true insider in the world of marketing, copywriting and sales.

Our Promise to You
By the end of this course, you will have knowledge of how to communicate the benefits of your products or services.

30 Day Money Back Guarantee. If you are unsatisfied for any reason, simply contact us and we’ll give you a full refund. No questions asked.

Get started today and learn about how to better communicate the benefits of your products or services!

Course Curriculum

Course Sections

Introduction – Crafting A Marketing Message That Sells

Your Message Is Critical – Conveying The Right Message

Important Elements Of The Right Message

Proven Formula For Crafting The Right Message

The Critical Importance Of Power Words

Leveraging Social Proof For Maximum Benefit

Effectively Using Risk Reversal For Increased Sales

The Right People – How To Effectively Target Your Ultimate Customer

Advanced Targeting Technique For Dramatic Results

Copywriting – Conveying A Powerful Sales Message

Recommended Copywriting Resource

At The Right Time… Automated Follow Up Systems For Improved Sales Results

Leveraging An Autoresponder For Increased Sales

Example Of An Autoresponder Follow-Up Sequence

Setting Up Elaborate Sales Sequences

Introduction To Retargeting For Amazing Results

Review Of Powerful Leverage Points – Leveraged Business Growth System



1 student review
  1. Harinderpreet says:

    Good For Beginners
    If you are beginner then you can enroll this course but stuff is really basic.

About The Instructor


When it comes to online marketing and selling, I believe you have found the right mentor in me. Most people like the lively and encouraging teaching style that I convey as well as how I get right to the point and walk you, step-by-step through proven, real-world, proven strategies. Here's a little background on my experiences, so you can get a sense of who will be teaching & mentoring you: A lifelong entrepreneur, I've been marketing online since 1999, and have owned over 30 websites, marketing across most platforms, including online, offline, TV, podcasts, webinars, webcasts, social media and radio. (You name it, I've done it!) I've been teaching business strategies via live seminars/webinars since 2000, and then through video training courses since 2001. For 11 years, I hosted my own TV show where I introduced millions across America to the benefits of selling online. My show was seen on CNBC, Fox Business, Discovery Channel, History Channel, Travel Channel and most other major cable networks. With over $140 million of my video training products sold via TV and Online, I am honored to be your mentor and guide and I'm looking forward to helping YOU reach your goals through the wonderful business of online marketing!