Copywriting Basics: Learn Secrets That Bring Sales
This course is designed for those who are interested in learning about how to communicate the benefits of their products or services.
About This Coursebeginner
Are you fully maximizing all the leverage points in your business?
There are many leverage points in a business. Unfortunately, most business owners never fully maximize all the leverage points, simply because they are not aware of them.
One of the biggest leverage points for a business owner is found in how they communicate the benefits of their product/service so as to maximize sales.
Part of this process involves top-notch copywriting, but there is also an entire mindset and flow to creating a marketing message/funnel that sells, and that is what this course is all about.
In this course, you will learn about:
- The best definition of marketing
- How to craft a powerful message that sells your product/service
- The power of automated follow-up sequences
- Introduction to “retargeting” your prospects/customers
- The power of social proof, power words, and risk reversal
Learn about these proven copy and sales strategies from Dave Espino, who has sold $140 million of his own products and related services, a true insider in the world of marketing, copywriting and sales.
Our Promise to You
By the end of this course, you will have knowledge of how to communicate the benefits of your products or services.
30 Day Money Back Guarantee. If you are unsatisfied for any reason, simply contact us and we’ll give you a full refund. No questions asked.
Get started today and learn about how to better communicate the benefits of your products or services!
Section 1 - Introduction: Crafting A Marketing Message That Sells
Introduction – Crafting A Marketing Message That Sells
Section 2 - The Three R's - Right Message, Right People, Right Time
Your Message Is Critical – Conveying The Right Message
Important Elements Of The Right Message
Proven Formula For Crafting The Right Message
Section 3 - Critical Elements That Add To Your Core Message
The Critical Importance Of Power Words
Leveraging Social Proof For Maximum Benefit
Effectively Using Risk Reversal For Increased Sales
Section 4 - The Right People: Effective Targeting
The Right People – How To Effectively Target Your Ultimate Customer
Advanced Targeting Technique For Dramatic Results
Section 5 - The Importance Of Copywriting
Copywriting – Conveying A Powerful Sales Message
Recommended Copywriting Resource
Section 6 - The Right Time: How To "Be There" When The Time Is Perfect
At The Right Time… Automated Follow Up Systems For Improved Sales Results
Leveraging An Autoresponder For Increased Sales
Example Of An Autoresponder Follow-Up Sequence
Setting Up Elaborate Sales Sequences
Section 7 - Introduction To Retargeting
Introduction To Retargeting For Amazing Results
Section 8 - Review Of Leverage Points Covered
Review Of Powerful Leverage Points – Leveraged Business Growth System
Section 9 - Conclusion
About The Instructor
DaveWhen it comes to online marketing and selling, I believe you have found the right mentor in me. Most people like the lively and encouraging teaching style that I convey as well as how I get right to the point and walk you, step-by-step through proven, real-world, proven strategies. Here's a little background on my experiences, so you can get a sense of who will be teaching & mentoring you: A lifelong entrepreneur, I've been marketing online since 1999, and have owned over 30 websites, marketing across most platforms, including online, offline, TV, podcasts, webinars, webcasts, social media and radio. (You name it, I've done it!) I've been teaching business strategies via live seminars/webinars since 2000, and then through video training courses since 2001. For 11 years, I hosted my own TV show where I introduced millions across America to the benefits of selling online. My show was seen on CNBC, Fox Business, Discovery Channel, History Channel, Travel Channel and most other major cable networks. With over $140 million of my video training products sold via TV and Online, I am honored to be your mentor and guide and I'm looking forward to helping YOU reach your goals through the wonderful business of online marketing!