About This Course

This course teaches you how to do the toughest thing in copywriting—grab and keep attention. I teach you the tips and tricks I’ve learned in over 30 years of writing headlines and opening lines. At the end of this course, you will know how to write headlines that grab attention. And you’ll know how to write opening lines that keep attention.

The most important skill in copywriting is the ability to grab attention. You might have the best product or service in the world, and your promotional copy might be amazing, but if no one stops to read your headline, no one will stop to read your copy.

Who this course is for:

  • Copywriters who want to write original headlines and opening lines
  • Copywriters who want to avoid the many boilerplate, lame and formulaic ways of writing headlines and opening lines
  • Copywriters who need to craft effective Google text ad headlines

Our Promise to You

By the end of this course, you will have learned how to write headlines and openers in copywriting for beginners. 

30 Day Money Back Guarantee. If you are unsatisfied for any reason, simply contact us and we’ll give you a full refund. No questions asked.

Get started today and learn more about the headlines and openers in copywriting for beginners part two.

Course Curriculum

Section 1 - Headlines
Your Headline Must Do Only Two Things 00:00:00
How To Brainstorm Headline Ideas 00:00:00
Headline Writing Tips 1, 2, 3 00:00:00
Headline Writing Tips 4, 5, 6 00:00:00
Headline Writing Tips 7, 8, 9 00:00:00
Boost Email Open Rates With A Colon In Your Subject Line 00:00:00
Write Good Negative Headlines 00:00:00
Think Like A Search Engine To Write Better Headlines 00:00:00
Google Text Ad Headline Writing Do’s And Dont’s 00:00:00
How To Write A Google Text Ad Headline 00:00:00
Section 2 - Opening Lines
Keep Them Hooked With A Great First Line 00:00:00
Open with A Provocative Question 00:00:00
Start With A Story 00:00:00
Start With A Zinger 00:00:00
Start With An Arresting Fact 00:00:00
Start At The Beginning 00:00:00
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