Want to create a landing page that converts? Learn direct-response copywriting to generate leads and boost your sales funnel. Read more.
I am a 30-year veteran copywriter who has been teaching people how to write persuasively since 1989.
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Who this course is for:
- Copywriters promoting lead magnets: If you’re a copywriter tasked with creating a compelling landing page for a lead magnet, this course will provide you with the proven strategies needed to succeed.
- Copywriters focused on conversion: This course is designed for copywriters who want to write landing-page copy that effectively converts visitors into leads.
- Copywriters using direct-response techniques: Whether you’re new to direct-response copywriting or looking to sharpen your skills, this course shows you how to leverage these techniques to generate valuable online leads.
What you’ll learn:
- Your Effectiveness: Learn the four fundamental elements you must get right to create a landing page that drives real results for your lead magnet. With years of proven success in conversion-driven copywriting, these elements are essential for a high-performing page.
- Your Audience: Discover the critical questions you should ask about your potential customers. Learn how to gather valuable insights to tailor your landing page for maximum impact—gathered from industry best practices and reliable data sources.
- Your Packaging: Learn how to “package” your lead magnet in a way that resonates with your audience. You’ll explore the psychology behind packaging and positioning, using effective, time-tested methods.
- Your Context: Understand the journey your visitor is on—where they came from, what they’ll see on your landing page beyond the copy, and what steps they’ll take after leaving your page in the sales funnel. These insights, based on real-world consumer behavior, will help you craft the perfect user experience.
- Your Headline: Learn how to create headlines and subheadings that compel visitors to take action. These strategies are rooted in successful campaigns across the web, ensuring your copy drives conversions.
- Your Pitch: Gain valuable techniques for describing your lead magnet in a way that clearly conveys its value. Drawing from expert-level copywriting tactics, you’ll be able to craft a pitch that speaks directly to your audience’s needs.
- Your Value Proposition: Discover how to highlight the key features, benefits, and value propositions of your lead magnet, making it clear why your offer is a must-have for your visitors.
- Your Two Motivators: Understand the two powerful motivators of consumer behavior—pain and pleasure. Learn how to effectively tap into these to create copy that drives decision-making.
- Your Call to Action: Learn how to create high-converting calls to action that push visitors to click and engage. Our approach is based on best practices from top-performing landing pages.
- Your Final Step: Learn the crucial steps in revising, editing, and proofreading your copy. Editing is where you polish your work and enhance its effectiveness, ensuring your landing page is error-free and aligned with your conversion goals.
Requirements:
- No prior knowledge is required to take this course.
This course teaches direct-response copywriting specifically for landing pages, and it’s tailored to the unique requirements of lead magnets. Understand why landing pages require specialized copy, and how to apply tactics that have been proven to generate results.
You will gain the expertise to create a landing page that persuades visitors to provide their name and email address in exchange for your lead magnet. With the actionable strategies in this course, you’ll be able to write effective copy that generates qualified leads and supports your online sales efforts.
Curious about what the future holds? My courses can help you prepare for success.
Our Promise to You
By the end of this course, you will gain a comprehensive understanding of online copywriting, equipped with the skills to create profitable landing pages. You will have the knowledge to apply direct-response techniques with confidence, ensuring your landing pages deliver results.
10 Day Money Back Guarantee. If you are unsatisfied for any reason, simply contact us and we’ll give you a full refund. No questions asked.
Get started today and learn more about online copywriting and writing profitable landing page.
Course Curriculum
| Section 1 - Write A Landing Page For A Lead Magnet | |||
| Four Ingredients Of A Successful Landing Page | 00:00:00 | ||
| Start With Your Potential Customer | 00:00:00 | ||
| Package Your Lead Magnet Properly | 00:00:00 | ||
| Answer Three Questions Before You Start Writing | 00:00:00 | ||
| Write Powerful Headlines And Subheads | 00:00:00 | ||
| Be Specific | 00:00:00 | ||
| Be Unique | 00:00:00 | ||
| Give Them Pain. Or Pleasure. | 00:00:00 | ||
| Craft A Compelling Call To Action | 00:00:00 | ||
| Take These Four Steps Before You Go Live | 00:00:00 | ||
About This Course
Who this course is for:
- Copywriters promoting lead magnets: If you’re a copywriter tasked with creating a compelling landing page for a lead magnet, this course will provide you with the proven strategies needed to succeed.
- Copywriters focused on conversion: This course is designed for copywriters who want to write landing-page copy that effectively converts visitors into leads.
- Copywriters using direct-response techniques: Whether you’re new to direct-response copywriting or looking to sharpen your skills, this course shows you how to leverage these techniques to generate valuable online leads.
What you’ll learn:
- Your Effectiveness: Learn the four fundamental elements you must get right to create a landing page that drives real results for your lead magnet. With years of proven success in conversion-driven copywriting, these elements are essential for a high-performing page.
- Your Audience: Discover the critical questions you should ask about your potential customers. Learn how to gather valuable insights to tailor your landing page for maximum impact—gathered from industry best practices and reliable data sources.
- Your Packaging: Learn how to “package” your lead magnet in a way that resonates with your audience. You’ll explore the psychology behind packaging and positioning, using effective, time-tested methods.
- Your Context: Understand the journey your visitor is on—where they came from, what they’ll see on your landing page beyond the copy, and what steps they’ll take after leaving your page in the sales funnel. These insights, based on real-world consumer behavior, will help you craft the perfect user experience.
- Your Headline: Learn how to create headlines and subheadings that compel visitors to take action. These strategies are rooted in successful campaigns across the web, ensuring your copy drives conversions.
- Your Pitch: Gain valuable techniques for describing your lead magnet in a way that clearly conveys its value. Drawing from expert-level copywriting tactics, you’ll be able to craft a pitch that speaks directly to your audience’s needs.
- Your Value Proposition: Discover how to highlight the key features, benefits, and value propositions of your lead magnet, making it clear why your offer is a must-have for your visitors.
- Your Two Motivators: Understand the two powerful motivators of consumer behavior—pain and pleasure. Learn how to effectively tap into these to create copy that drives decision-making.
- Your Call to Action: Learn how to create high-converting calls to action that push visitors to click and engage. Our approach is based on best practices from top-performing landing pages.
- Your Final Step: Learn the crucial steps in revising, editing, and proofreading your copy. Editing is where you polish your work and enhance its effectiveness, ensuring your landing page is error-free and aligned with your conversion goals.
Requirements:
- No prior knowledge is required to take this course.
This course teaches direct-response copywriting specifically for landing pages, and it’s tailored to the unique requirements of lead magnets. Understand why landing pages require specialized copy, and how to apply tactics that have been proven to generate results.
You will gain the expertise to create a landing page that persuades visitors to provide their name and email address in exchange for your lead magnet. With the actionable strategies in this course, you’ll be able to write effective copy that generates qualified leads and supports your online sales efforts.
Curious about what the future holds? My courses can help you prepare for success.
Our Promise to You
By the end of this course, you will gain a comprehensive understanding of online copywriting, equipped with the skills to create profitable landing pages. You will have the knowledge to apply direct-response techniques with confidence, ensuring your landing pages deliver results.
10 Day Money Back Guarantee. If you are unsatisfied for any reason, simply contact us and we’ll give you a full refund. No questions asked.
Get started today and learn more about online copywriting and writing profitable landing page.
Course Curriculum
| Section 1 - Write A Landing Page For A Lead Magnet | |||
| Four Ingredients Of A Successful Landing Page | 00:00:00 | ||
| Start With Your Potential Customer | 00:00:00 | ||
| Package Your Lead Magnet Properly | 00:00:00 | ||
| Answer Three Questions Before You Start Writing | 00:00:00 | ||
| Write Powerful Headlines And Subheads | 00:00:00 | ||
| Be Specific | 00:00:00 | ||
| Be Unique | 00:00:00 | ||
| Give Them Pain. Or Pleasure. | 00:00:00 | ||
| Craft A Compelling Call To Action | 00:00:00 | ||
| Take These Four Steps Before You Go Live | 00:00:00 | ||
Course Review
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Short and Sweet, just how I like it.
Alen delivers again. This course is very informative and direct to the point. Thanks, Alen. Job well done!
Online Copywriting: How to Write A Profitable Landing Page.
I would have given this 10 stars if I could. I have taken many copywriting courses over the last year even one that cost me over £900
This course exceeded all my expectations. Alan’s no-nonsense style of teaching is refreshing. All the lessons were a good length and jam-packed with helpful actionable information. I now feel comfortable going ahead and write a landing page for almost any topic.
Thank you Alan.
PS: The expensive course I purchased had some useful information, but had classes that went on for 2 hours when they could have covered what need saying in about 25 mins. I will definitely look out for your other courses.
Great course.