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Copywriting Masterclass: Tools And Techniques Pros Use
5.0( 3 REVIEWS )
2h 42m

This course is designed for those interested to learn the basics of copywriting concepts and proven strategies provided with great, world-class examples of the most successful copywriters in the world. No vague theories.

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Course Skill Level
Time Estimate
2h 42m


Marketing Manager, Scrum Master, Direct Response Copywriter

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About This Course

Who this course is for:

  • Bloggers
  • Book authors
  • Online entrepreneurs
  • Online marketers
  • People from any occupation that requires writing marketing copy for the purpose of getting response and action

What you’ll learn:

  • Write powerful marketing offers
  • Learn about proven strategies
  • Offer the best product to your prospects


  • No prior knowledge required to take this course

Do you want to acquire the skill of writing irresistible and extremely powerful marketing offers? Have you invested fatiguing months of product creation, and when finally your product or service is ready, there is a lack of sales? Do you want to know the exact psychology triggers and tactics used by the most successful and filthy rich online entrepreneurs?

If you’ve answered “yes” to even one of these questions, then enrolling in this course will be the best decision you’ve made this year.

Hi, my name is Vladimir Raykov, and I do marketing. I have a Bachelor’s degree in Marketing. I work as a Marketing Manager. I’ve created and launched over 20 digital products.

In this course, you will learn how to create and present irresistible offers that people buy! This is a part of the art and science of copywriting and as one of the most successful copywriters who has ever lived said: “It Is The Deal… The Offer… The Proposition You Are Making That Is The Heart And Soul Of Great Copywriting!“ Gary Halbert

Even if you have some experience with copywriting, if your offer is poorly presented, you will have terrible results. Because strong copy will not overcome a weak offer, but in many cases, a strong offer will succeed in spite of weak copy written by marketing morons.

I explain every concept by providing you with great, world-class examples of the most successful copywriters in the world. So, you will be learning about proven strategies. Not vague theories.

Just for a second, imagine what it would be to have the skill of writing amazing headlines, offers, and stories. This very skill may skyrocket your sales by 2 or 5 or 10 times and even more.

Even if you have the best product in the world, if you don’t know how to offer it to your prospects, it won’t be successful. You need to have copywriting skills to make it happen.

Our Promise to You

By the end of this course, you will have learned all the tools and techniques used by professional copywriters.

10 Day Money Back Guarantee. If you are unsatisfied for any reason, simply contact us and we’ll give you a full refund. No questions asked.

Get started today and learn more about copywriting like a professional.

Course Curriculum

Section 1 - Master Headlines
The Ultimate Purpose Of A Headline 00:00:00
Nine Styles Of Headlines For You To Master – Part 1 00:00:00
Nine Styles Of Headlines For You To Master – Part 2 00:00:00
Annihilate Boring Headlines By Adding Power Words 00:00:00
Top Ten Tried And Tested Headline Formulas, Use Them!The Ladder Of Abstraction And Your Benefits 00:00:00
Writing And Testing Your Powerful Headlines 00:00:00
Bonus: AIDA Integration Plus Real Life Example 00:00:00
Resources And Recommendations – Become An Unstoppable Copywriter 00:00:00
Section 2 - Master Benefits
The Difference Between Features And Benefits 00:00:00
Convert Cold Features Into Benefits That Sell 00:00:00
What Is The Benefit Of The Benefit? 00:00:00
The Ladder Of Abstraction And Your Benefits 00:00:00
The Place Where You Should Write Your Benefits For Optimal Results 00:00:00
Your Project Assignment 00:00:00
Benefits And Features – Print 00:00:00
Project Assignment Example 00:00:00
Section 3 - Master Offers
Eight Elements Of A Highly Converting Offer 00:00:00
Framing Your Value Proposition So Your Offer Looks Like A Real Bargain 00:00:00
The Power Of Social Proof And Video Testimonials 00:00:00
The Power Of The Urgency Principle 00:00:00
We Love Bonuses – Add Them! 00:00:00
Remove Or Reverse Risk – Crucial 00:00:00
Crystal Clear Call-To-Action (CTA) 00:00:00
The Biggest Secret To A Successful Offer 00:00:00
Case Study – Was That A $100,000 Letter? 00:00:00
Section 4 - Master Stories
Your Project 00:00:00
Frank’s Letter Deep Analysis 00:00:00
Why Should You Use Marketing Stories? 00:00:00
Three Rules When It Comes To Writing A Marketing Story 00:00:00
Where Should You Use Marketing Stories? 00:00:00
The Unlimited Power Of Your Personal Story 00:00:00
Who Should You Write Your Story For? 00:00:00
Examples And Your Project 00:00:00

Course Review


3 Ratings
  1. Anonymous
    Vanessa LaBranche January 10, 2024 at 14:49 PM

    Great Foundation Course for Copywriting!


    I really enjoyed learning the fundamentals of this course and I know this will be very helpful for me creating content. The instructor was extremely clear with important tips with each unit. Will refer back to this course as needed. Thank you!

  2. Anonymous
    Emilie Schrevens Wester January 8, 2023 at 04:42 AM

    Very useful


    Truly a masterclass in copywriting. I recommend it.

  3. Anonymous
    clahrelano112218 March 10, 2021 at 11:48 AM


    Great course.


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