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Crisis Management, Crisis Planning And Communications
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Learn the basics of crisis management and communications, mitigation strategies, and how to craft a clear holding statement.

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David Swinfen is a published author in the field of PR strategy, and has worked as Senior Editor for a leading public relations company in Asia-Pacific for over 10 years, after first building deep credentials in the media area as a business journalist. He currently serves premier PR and marketing agencies in Hong Kong and Singapore as an editor and corporate communications lead, and also teaches Communications and PR to a broad spectrum of CEOs, directors and business managers globally.

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About This Course

Who this course is for:

  • Directors
  • Managers
  • Team Leaders
  • Marketers
  • Business Owners
  • PR and Communication professionals

What you’ll learn: 

  • Crisis Management
  • Crisis Planning
  • Situational Management
  • Mitigation Strategy 
  • Crisis Communications


  • No prior knowledge is required to take this course 

A crisis is any unforeseen event which puts the reputation or operational viability of an organisation or individual at risk. In any normal SME (Small Medium Enterprise), there should be very few occasions in the company’s entire history where a crisis needs to be mitigated – if the ship is tightly run, anyway.

When a crisis does happen, it is often the result of an independent media organisation publishing something online that is either incorrect (to the detriment of you or your company), or an unusual news event has occurred and the media publish something on it (again, typically, online first) before you know what’s really going on yourself.

Whilst the first stage in preparing a mitigation strategy is to gauge the potential damage the story may cause, it is best to always consider the worst case scenario and be prepared. For businesses, it is CRUCIAL that every member of your team has pre-prepared messaging to avoid conflicting replies being given to any media organisations that try to pursue the story.

We do this by preparing a holding statement. The introduction to this course presents an overview of crisis conditions and teaches students how to craft and implement an accurate, clear and unambiguous holding statement.

The main core of this course is a special 3-chapter Crisis Management Simulation: Nostromo The Hong Kong Storm, Oil Spill and Effect on Our Company’s Operations.

Part A (Green Condition) – In the first part of a three-chapter live crisis management simulation, students will get to grips with a role-play sim where they are serving as the Communications Manager for Nostromo, a fuel oil company that is dealing with an impending typhoon which threatens its business operations in Hong Kong.

Part B (Amber Status) – Events move quickly in our crisis simulation, as students try to respond to escalating events on the ground, dealing with media enquiries whilst responding to the needs of internal employees and customers, too.

Part C (Red Alert) – Events take a turn for the worse as our company’s oil tanker experiences damage and local media are chasing us for a crisis response statement. Students learn how to handle a range of challenging situations, including IT system difficulties whilst we try and attempt to orchestrate our crisis management strategy.

Our Promise to You

By the end of this course, you will have learned how to manage should a business crisis occur.

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Course Curriculum

Section 1 - Introduction
Introduction: Understanding Crisis Management And The Holding Statement 00:00:00
Section 2 - Crisis Simulation Case Study
Part A – Green Condition 00:00:00
Part B – Amber Status 00:00:00
Part C – Red Alert 00:00:00