This course is designed for those interested to learn the basics of public relations, ways to grow their public profile or their business, and how to write press releases and photo caption releases. Read more.
David Swinfen is a published author in the field of PR strategy, and has worked as Senior Editor for a leading public relations company in Asia-Pacific for over 10 years, after first building deep credentials in the media area as a business journalist. He currently serves premier PR and marketing agencies in Hong Kong and Singapore as an editor and corporate communications lead, and also teaches Communications and PR to a broad spectrum of CEOs, directors and business managers globally.
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Who this course is for:
- Marketers, business owners, professionals, personal brand builders, artists, models, MCs, thought leaders
- This course is suitable for all, whether your aims are personal, business-related or for professional advancement
What you’ll learn:
- A deep, accessible introduction to using public relations strategy and tactics for personal branding and corporate communications
- Public relations fundamentals and key message development
- Creation of an effective positioning statement and biography
- Deep learning on how to write press releases and photo caption releases
- Preparation of a media Q&A for media interviews
- How to handle misrepresented facts and general guidance on reaching out
- Connecting and developing relationships with key media professionals and industry stakeholders
Requirements:
- No prior knowledge is required to take this course
This fundamentals course provides deep knowledge and insight for anyone looking to grow their public profile or their business. The course provides top-level public relations counselling explained in expressly simple language that’s accessible to anyone.
We guide you carefully through practical examples, so we don’t just tell you what you should do; we go in detail through how you do it, with case study examples and step-by-step “build” tutorials at every step of the way.
Our Promise to You
By the end of this course, you will have learned skills for personal image building and corporate communications.
10 Day Money Back Guarantee. If you are unsatisfied for any reason, simply contact us and we’ll give you a full refund. No questions asked.
Get started today and learn more about public relations.
Course Curriculum
| Section 1 - Public Relations For Everyone | |||
| Introduction: Public Relations Fundamentals | 00:00:00 | ||
| How To Write A Positioning Statement And Biography | 00:00:00 | ||
| How To Write A Press Release | 00:00:00 | ||
| How To Prepare A Media Q&A | 00:00:00 | ||
| How To Write A Photo Caption Release | 00:00:00 | ||
| How To Handle Misrepresented Facts | 00:00:00 | ||
| Connecting With Media And Building Relationships | 00:00:00 | ||
About This Course
Who this course is for:
- Marketers, business owners, professionals, personal brand builders, artists, models, MCs, thought leaders
- This course is suitable for all, whether your aims are personal, business-related or for professional advancement
What you’ll learn:
- A deep, accessible introduction to using public relations strategy and tactics for personal branding and corporate communications
- Public relations fundamentals and key message development
- Creation of an effective positioning statement and biography
- Deep learning on how to write press releases and photo caption releases
- Preparation of a media Q&A for media interviews
- How to handle misrepresented facts and general guidance on reaching out
- Connecting and developing relationships with key media professionals and industry stakeholders
Requirements:
- No prior knowledge is required to take this course
This fundamentals course provides deep knowledge and insight for anyone looking to grow their public profile or their business. The course provides top-level public relations counselling explained in expressly simple language that’s accessible to anyone.
We guide you carefully through practical examples, so we don’t just tell you what you should do; we go in detail through how you do it, with case study examples and step-by-step “build” tutorials at every step of the way.
Our Promise to You
By the end of this course, you will have learned skills for personal image building and corporate communications.
10 Day Money Back Guarantee. If you are unsatisfied for any reason, simply contact us and we’ll give you a full refund. No questions asked.
Get started today and learn more about public relations.
Course Curriculum
| Section 1 - Public Relations For Everyone | |||
| Introduction: Public Relations Fundamentals | 00:00:00 | ||
| How To Write A Positioning Statement And Biography | 00:00:00 | ||
| How To Write A Press Release | 00:00:00 | ||
| How To Prepare A Media Q&A | 00:00:00 | ||
| How To Write A Photo Caption Release | 00:00:00 | ||
| How To Handle Misrepresented Facts | 00:00:00 | ||
| Connecting With Media And Building Relationships | 00:00:00 | ||
Course Review
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good for building a foundation
This course is good for building a good foundation i knew some of the material already but it made learning the important basics easy and enjoyable good stuff
GREETINGS AND BLESSINGS... FROM THE AMERICA´S HEART!!! EL SALVADOR!!!
GREAT MASTER COURSE, SIR!!!
IT IS INTERESTING TO LEARN FROM EXPERTS LIKE YOU…
THANK YOU FOR EXPLAINING THE Fundamentals Of Public Relations!!!
GREAT Course, Very Informative
Learned so much in this course. Great explanations, plus templates with step-by-step breakdowns of each section. This will help me in my business SO MUCH!
Definitely Recommend this Course!
This is what you need to learn PR.
Great Introductory Course!
I’ve been in the digital marketing field for a few years and this course has completely taught me the essentials of PR as well as some advanced techniques. Everything on this course was useful and explained in a way that makes it all easy to implement since lesson 1.
Thank you, and I’m so honored to be this course’s first review!