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Fundamentals Of Public Relations
5.0( 5 REVIEWS )
1h 56m

This course is designed for those interested to learn the basics of public relations, ways to grow their public profile or their business, and how to write press releases and photo caption releases.

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Course Skill Level
Time Estimate
1h 56m


David Swinfen is a published author in the field of PR strategy, and has worked as Senior Editor for a leading public relations company in Asia-Pacific for over 10 years, after first building deep credentials in the media area as a business journalist. He currently serves premier PR and marketing agencies in Hong Kong and Singapore as an editor and corporate communications lead, and also teaches Communications and PR to a broad spectrum of CEOs, directors and business managers globally.

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About This Course

Who this course is for:

  • Marketers, business owners, professionals, personal brand builders, artists, models, MCs, thought leaders
  • This course is suitable for all, whether your aims are personal, business-related or for professional advancement

What you’ll learn: 

  • A deep, accessible introduction to using public relations strategy and tactics for personal branding and corporate communications
  • Public relations fundamentals and key message development
  • Creation of an effective positioning statement and biography
  • Deep learning on how to write press releases and photo caption releases
  • Preparation of a media Q&A for media interviews
  • How to handle misrepresented facts and general guidance on reaching out
  • Connecting and developing relationships with key media professionals and industry stakeholders


  • No prior knowledge is required to take this course 

This fundamentals course provides deep knowledge and insight for anyone looking to grow their public profile or their business. The course provides top-level public relations counselling explained in expressly simple language that’s accessible to anyone.

We guide you carefully through practical examples, so we don’t just tell you what you should do; we go in detail through how you do it, with case study examples and step-by-step “build” tutorials at every step of the way.

Our Promise to You

By the end of this course, you will have learned skills for personal image building and corporate communications.

10 Day Money Back Guarantee. If you are unsatisfied for any reason, simply contact us and we’ll give you a full refund. No questions asked.

Get started today and learn more about public relations.

Course Curriculum

Section 1 - Public Relations For Everyone
Introduction: Public Relations Fundamentals 00:00:00
How To Write A Positioning Statement And Biography 00:00:00
How To Write A Press Release 00:00:00
How To Prepare A Media Q&A 00:00:00
How To Write A Photo Caption Release 00:00:00
How To Handle Misrepresented Facts 00:00:00
Connecting With Media And Building Relationships 00:00:00

Course Review


5 Ratings
  1. Anonymous
    Michael Jones jr May 17, 2022 at 10:03 AM

    good for building a foundation


    This course is good for building a good foundation i knew some of the material already but it made learning the important basics easy and enjoyable good stuff

  2. Anonymous
    DAVID VELÁSQUEZ April 30, 2022 at 18:08 PM



    THANK YOU FOR EXPLAINING THE Fundamentals Of Public Relations!!!

  3. Anonymous

    GREAT Course, Very Informative


    Learned so much in this course. Great explanations, plus templates with step-by-step breakdowns of each section. This will help me in my business SO MUCH!

  4. Anonymous

    Definitely Recommend this Course!


    This is what you need to learn PR.

  5. Anonymous

    Great Introductory Course!


    I’ve been in the digital marketing field for a few years and this course has completely taught me the essentials of PR as well as some advanced techniques. Everything on this course was useful and explained in a way that makes it all easy to implement since lesson 1.

    Thank you, and I’m so honored to be this course’s first review!


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