How to Become a Successful Event Planner

4.8/5 (388 ratings)

See all reviews6,407 students enrolled

Are you interested in becoming a successful event planner? Here’s your opportunity to learn from industry expert, Jody-Ann Rowe. Whether …

About This CourseBeginner

Are you interested in becoming a successful event planner?

Here’s your opportunity to learn from industry expert, Jody-Ann Rowe. Whether you are just starting out or making a career change, this introductory course will familiarize you with the many facets of Event Planning and Management, from initial client contact to post-event analysis.

You will learn key skills required for event research, needs assessment, and other crucial starting points in planning an event. You will also learn to identify the various types of events, develop event decor and design concepts, work with event stakeholders, and implement production schedules and timelines.

Additionally, you will gain transferable, practical knowledge and skills in management practices such as planning, design, marketing, sponsorship, budgeting, risk management and program evaluation.

Here’s what will be covered in this course:

Event Planning Basics
Different Types of Events
The 5 Phase Approach to Event Planning
Event Goals and Objectives
Event Stakeholders
Conducting a Needs Assessment
Setting Measurable Objectives for Event Success
Defining Your Target Market and Demographics
S.W.O.T. Analysis
Selecting the Right Venue
Event Budgeting
Event Timeline and Critical Path Method
Identify and Mitigate Risks
Event Design
Event Marketing Strategies
Getting Event Sponsors
Evaluating an Event
Post-mortem Reporting
BONUS: CASE STUDY

Our Promise to You
By the end of this course, you will have the knowledge to be an event planner.

30 Day Money Back Guarantee. If you are unsatisfied for any reason, simply contact us and we’ll give you a full refund. No questions asked.

Get started today and improve your event planning skills!

Course Curriculum

Course Sections

Section 1 - What is Event Planning?

Lecture 1 – Course Overview

Lecture 2 – What is Event Planning?

Lecture 3 – Different Types of Events

Lecture 4 – The 5 Phase Approach to Event Planning

Section 2 - Where Do We Start?

Lecture 5 – Event Goals and Objectives

Lecture 6 – Event Stakeholders

Lecture 7 – Conducting a Needs Assessment

Lecture 8 – Setting Measurable Objectives for Event Success

Lecture 9 – Defining Your Target Market

Lecture 10 – Identifying Attendee Demographics

Section 3 - Planning for Success

Lecture 11 – S.W.O.T. Analysis

Lecture 12 – Sourcing & Evaluating Suppliers

Lecture 13 – Venue Selection

Lecture 14 – Creating an Event Budget

Lecture 15 – Developing an Event Timeline/Critical Path

Lecture 16 – Identifying & Mitigating Risk

Section 4 - Good Design Is the Silent Seller

Lecture 17 – Theme & Appearance

Lecture 18 – Creating a Storyboard

Lecture 19 – WOW Factor

Lecture 20 – Relevant Software and Tools

Section 5 - Show Me The Sponsors

Lecture 21 – Marketing Strategies

Lecture 22 – Social Media Marketing

Lecture 23 – Coordinating Media and PR

Lecture 24 – Sponsorship

Lecture 25 – Industry Trends & Marketing Tools

Section 6 - How Did We Do?

Lecture 26 – How to Evaluate an Event

Lecture 27 – Tips on Surveying Attendees

Lecture 28 – Obtaining Client Feedback

Lecture 29 – Post-mortem Reporting

Section 7 - Practice is the Best of All Instructors

Lecture 30 – Careers in Event Planning & Management

Lecture 31 – CASE STUDY: Apply Your Knowledge

Reviews

4.8

388 student reviews

Shalon Morrow says:
How to Become a Successful Event Planner
Very educational and easy to follow. Make sure you take some notes and download worksheets.
Karen says:
How to Become a Successful Event Planner
This course is very good, it gives good advice on how to become a good event planning or working in the hospitality industry.
marianela says:

GOOD