How to Become a Successful Event Planner

4.8 (340 ratings)
 · 4,370 students enrolled

About This Course

Are you interested in becoming a successful event planner?

Here’s your opportunity to learn from industry expert, Jody-Ann Rowe. Whether you are just starting out or making a career change, this introductory course will familiarize you with the many facets of Event Planning and Management, from initial client contact to post-event analysis.

You will learn key skills required for event research, needs assessment, and other crucial starting points in planning an event. You will also learn to identify the various types of events, develop event decor and design concepts, work with event stakeholders, and implement production schedules and timelines.

Additionally, you will gain transferable, practical knowledge and skills in management practices such as planning, design, marketing, sponsorship, budgeting, risk management and program evaluation.

Here’s what will be covered in this course:

  • Event Planning Basics
  • Different Types of Events
  • The 5 Phase Approach to Event Planning
  • Event Goals and Objectives
  • Event Stakeholders
  • Conducting a Needs Assessment
  • Setting Measurable Objectives for Event Success
  • Defining Your Target Market and Demographics
  • S.W.O.T. Analysis
  • Selecting the Right Venue
  • Event Budgeting
  • Event Timeline and Critical Path Method
  • Identify and Mitigate Risks
  • Event Design
  • Event Marketing Strategies
  • Getting Event Sponsors
  • Evaluating an Event
  • Post-mortem Reporting

Our Promise to You
By the end of this course, you will have the knowledge to be an event planner.

30 Day Money Back Guarantee. If you are unsatisfied for any reason, simply contact us and we’ll give you a full refund. No questions asked.

Get started today and improve your event planning skills!

Course Curriculum

Course Sections

Lecture 1 – Course Overview

Lecture 2 – What is Event Planning?

Lecture 3 – Different Types of Events

Lecture 4 – The 5 Phase Approach to Event Planning

Lecture 5 – Event Goals and Objectives

Lecture 6 – Event Stakeholders

Lecture 7 – Conducting a Needs Assessment

Lecture 8 – Setting Measurable Objectives for Event Success

Lecture 9 – Defining Your Target Market

Lecture 10 – Identifying Attendee Demographics

Lecture 11 – S.W.O.T. Analysis

Lecture 12 – Sourcing & Evaluating Suppliers

Lecture 13 – Venue Selection

Lecture 14 – Creating an Event Budget

Lecture 15 – Developing an Event Timeline/Critical Path

Lecture 16 – Identifying & Mitigating Risk

Lecture 17 – Theme & Appearance

Lecture 18 – Creating a Storyboard

Lecture 19 – WOW Factor

Lecture 20 – Relevant Software and Tools

Lecture 21 – Marketing Strategies

Lecture 22 – Social Media Marketing

Lecture 23 – Coordinating Media and PR

Lecture 24 – Sponsorship

Lecture 25 – Industry Trends & Marketing Tools

Lecture 26 – How to Evaluate an Event

Lecture 27 – Tips on Surveying Attendees

Lecture 28 – Obtaining Client Feedback

Lecture 29 – Post-mortem Reporting

Lecture 30 – Careers in Event Planning & Management

Lecture 31 – CASE STUDY: Apply Your Knowledge

About The Instructor


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Average Rating by 340 students
  1. Profile photo of Shani Shani Thomas says:

    Great practical lessons.

  2. Profile photo of Kimberly Kimberly Mitchell says:

    How to Become a Successful Event Planner
    This was a great introduction to the field of event planning. The downloadable files and templates will be a great resource for me to use in the future.

  3. Profile photo of Cheyvonne Molino Cheyvonne Molino says:

    Excellent Examples
    I am a paper person , therefore I loved the task sheets accompanying the lesson plans.

  4. Profile photo of shirley shirley wheaton spann says:

    Becoming an Event Planner Made Easier
    To the point, just the facts, and great tips on planning an event. It was very beneficial for me because I had just planned an event on the basic knowledge I had. This information will help me to plan and evaluate how I did and improve. I have a better appreciation for event plannings. The printouts are excellent too for beginners.

  5. Profile photo of Yvette V Yvette V Gordon says:

    Awesome… Lesson learned. This was so interested and informative. I have even learned new ideas and making event planning work. Great job. Thanks a million.

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  • $199.00 USD
  • Course Certificate
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