About This Course
Are you interested in becoming a successful event planner?
Here’s your opportunity to learn from industry expert, Jody-Ann Rowe. Whether you are just starting out or making a career change, this introductory course will familiarize you with the many facets of Event Planning and Management, from initial client contact to post-event analysis.
You will learn key skills required for event research, needs assessment, and other crucial starting points in planning an event. You will also learn to identify the various types of events, develop event decor and design concepts, work with event stakeholders, and implement production schedules and timelines.
Additionally, you will gain transferable, practical knowledge and skills in management practices such as planning, design, marketing, sponsorship, budgeting, risk management and program evaluation.
Here’s what will be covered in this course:
- Event Planning Basics
- Different Types of Events
- The 5 Phase Approach to Event Planning
- Event Goals and Objectives
- Event Stakeholders
- Conducting a Needs Assessment
- Setting Measurable Objectives for Event Success
- Defining Your Target Market and Demographics
- S.W.O.T. Analysis
- Selecting the Right Venue
- Event Budgeting
- Event Timeline and Critical Path Method
- Identify and Mitigate Risks
- Event Design
- Event Marketing Strategies
- Getting Event Sponsors
- Evaluating an Event
- Post-mortem Reporting
- BONUS: CASE STUDY
Our Promise to You
By the end of this course, you will have the knowledge to be an event planner.
30 Day Money Back Guarantee. If you are unsatisfied for any reason, simply contact us and we’ll give you a full refund. No questions asked.
Get started today and improve your event planning skills!
Course Curriculum
| Section 1 - What is Event Planning? | |||
| Lecture 1 – Course Overview | 00:00:00 | ||
| Lecture 2 – What is Event Planning? | 00:00:00 | ||
| Lecture 3 – Different Types of Events | 00:00:00 | ||
| Lecture 4 – The 5 Phase Approach to Event Planning | 00:00:00 | ||
| Section 2 - Where Do We Start? | |||
| Lecture 5 – Event Goals and Objectives | 00:00:00 | ||
| Lecture 6 – Event Stakeholders | 00:00:00 | ||
| Lecture 7 – Conducting a Needs Assessment | 00:00:00 | ||
| Lecture 8 – Setting Measurable Objectives for Event Success | 00:00:00 | ||
| Lecture 9 – Defining Your Target Market | 00:00:00 | ||
| Lecture 10 – Identifying Attendee Demographics | 00:00:00 | ||
| Section 3 - Planning for Success | |||
| Lecture 11 – S.W.O.T. Analysis | 00:00:00 | ||
| Lecture 12 – Sourcing & Evaluating Suppliers | 00:00:00 | ||
| Lecture 13 – Venue Selection | 00:00:00 | ||
| Lecture 14 – Creating an Event Budget | 00:00:00 | ||
| Lecture 15 – Developing an Event Timeline/Critical Path | 00:00:00 | ||
| Lecture 16 – Identifying & Mitigating Risk | 00:00:00 | ||
| Section 4 - Good Design Is the Silent Seller | |||
| Lecture 17 – Theme & Appearance | 00:00:00 | ||
| Lecture 18 – Creating a Storyboard | 00:00:00 | ||
| Lecture 19 – WOW Factor | 00:00:00 | ||
| Lecture 20 – Relevant Software and Tools | 00:00:00 | ||
| Section 5 - Show Me The Sponsors | |||
| Lecture 21 – Marketing Strategies | 00:00:00 | ||
| Lecture 22 – Social Media Marketing | 00:00:00 | ||
| Lecture 23 – Coordinating Media and PR | 00:00:00 | ||
| Lecture 24 – Sponsorship | 00:00:00 | ||
| Lecture 25 – Industry Trends & Marketing Tools | 00:00:00 | ||
| Section 6 - How Did We Do? | |||
| Lecture 26 – How to Evaluate an Event | 00:00:00 | ||
| Lecture 27 – Tips on Surveying Attendees | 00:00:00 | ||
| Lecture 28 – Obtaining Client Feedback | 00:00:00 | ||
| Lecture 29 – Post-mortem Reporting | 00:00:00 | ||
| Section 7 - Practice is the Best of All Instructors | |||
| Lecture 30 – Careers in Event Planning & Management | 00:00:00 | ||
| Lecture 31 – CASE STUDY: Apply Your Knowledge | 00:00:00 | ||
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This course was a great resource and I will keep it handy throughout my career.