About This Course

Are you interested in becoming a successful event planner?

Here’s your opportunity to learn from industry expert, Jody-Ann Rowe. Whether you are just starting out or making a career change, this introductory course will familiarize you with the many facets of Event Planning and Management, from initial client contact to post-event analysis.

You will learn key skills required for event research, needs assessment, and other crucial starting points in planning an event. You will also learn to identify the various types of events, develop event decor and design concepts, work with event stakeholders, and implement production schedules and timelines.

Additionally, you will gain transferable, practical knowledge and skills in management practices such as planning, design, marketing, sponsorship, budgeting, risk management and program evaluation.

Here’s what will be covered in this course:

  • Event Planning Basics
  • Different Types of Events
  • The 5 Phase Approach to Event Planning
  • Event Goals and Objectives
  • Event Stakeholders
  • Conducting a Needs Assessment
  • Setting Measurable Objectives for Event Success
  • Defining Your Target Market and Demographics
  • S.W.O.T. Analysis
  • Selecting the Right Venue
  • Event Budgeting
  • Event Timeline and Critical Path Method
  • Identify and Mitigate Risks
  • Event Design
  • Event Marketing Strategies
  • Getting Event Sponsors
  • Evaluating an Event
  • Post-mortem Reporting
  • BONUS: CASE STUDY

Our Promise to You
By the end of this course, you will have the knowledge to be an event planner.

30 Day Money Back Guarantee. If you are unsatisfied for any reason, simply contact us and we’ll give you a full refund. No questions asked.

Get started today and improve your event planning skills!

Course Curriculum

Section 1 - What is Event Planning?
Lecture 1 – Course Overview 00:00:00
Lecture 2 – What is Event Planning? 00:00:00
Lecture 3 – Different Types of Events 00:00:00
Lecture 4 – The 5 Phase Approach to Event Planning 00:00:00
Section 2 - Where Do We Start?
Lecture 5 – Event Goals and Objectives 00:00:00
Lecture 6 – Event Stakeholders 00:00:00
Lecture 7 – Conducting a Needs Assessment 00:00:00
Lecture 8 – Setting Measurable Objectives for Event Success 00:00:00
Lecture 9 – Defining Your Target Market 00:00:00
Lecture 10 – Identifying Attendee Demographics 00:00:00
Section 3 - Planning for Success
Lecture 11 – S.W.O.T. Analysis 00:00:00
Lecture 12 – Sourcing & Evaluating Suppliers 00:00:00
Lecture 13 – Venue Selection 00:00:00
Lecture 14 – Creating an Event Budget 00:00:00
Lecture 15 – Developing an Event Timeline/Critical Path 00:00:00
Lecture 16 – Identifying & Mitigating Risk 00:00:00
Section 4 - Good Design Is the Silent Seller
Lecture 17 – Theme & Appearance 00:00:00
Lecture 18 – Creating a Storyboard 00:00:00
Lecture 19 – WOW Factor 00:00:00
Lecture 20 – Relevant Software and Tools 00:00:00
Section 5 - Show Me The Sponsors
Lecture 21 – Marketing Strategies 00:00:00
Lecture 22 – Social Media Marketing 00:00:00
Lecture 23 – Coordinating Media and PR 00:00:00
Lecture 24 – Sponsorship 00:00:00
Lecture 25 – Industry Trends & Marketing Tools 00:00:00
Section 6 - How Did We Do?
Lecture 26 – How to Evaluate an Event 00:00:00
Lecture 27 – Tips on Surveying Attendees 00:00:00
Lecture 28 – Obtaining Client Feedback 00:00:00
Lecture 29 – Post-mortem Reporting 00:00:00
Section 7 - Practice is the Best of All Instructors
Lecture 30 – Careers in Event Planning & Management 00:00:00
Lecture 31 – CASE STUDY: Apply Your Knowledge 00:00:00

Course Reviews

4.8

4.8
389 ratings
  1. Great Advice/Tips

    5

    This course was a great resource and I will keep it handy throughout my career.

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