How to Become a Successful Event Planner
Are you interested in becoming a successful event planner? Here’s your opportunity to learn from industry expert, Jody-Ann Rowe. Whether …
About This Coursebeginner
Are you interested in becoming a successful event planner?
Here’s your opportunity to learn from industry expert, Jody-Ann Rowe. Whether you are just starting out or making a career change, this introductory course will familiarize you with the many facets of Event Planning and Management, from initial client contact to post-event analysis.
You will learn key skills required for event research, needs assessment, and other crucial starting points in planning an event. You will also learn to identify the various types of events, develop event decor and design concepts, work with event stakeholders, and implement production schedules and timelines.
Additionally, you will gain transferable, practical knowledge and skills in management practices such as planning, design, marketing, sponsorship, budgeting, risk management and program evaluation.
Here’s what will be covered in this course:
- Event Planning Basics
- Different Types of Events
- The 5 Phase Approach to Event Planning
- Event Goals and Objectives
- Event Stakeholders
- Conducting a Needs Assessment
- Setting Measurable Objectives for Event Success
- Defining Your Target Market and Demographics
- S.W.O.T. Analysis
- Selecting the Right Venue
- Event Budgeting
- Event Timeline and Critical Path Method
- Identify and Mitigate Risks
- Event Design
- Event Marketing Strategies
- Getting Event Sponsors
- Evaluating an Event
- Post-mortem Reporting
- BONUS: CASE STUDY
Our Promise to You
By the end of this course, you will have the knowledge to be an event planner.
30 Day Money Back Guarantee. If you are unsatisfied for any reason, simply contact us and we’ll give you a full refund. No questions asked.
Get started today and improve your event planning skills!
Section 1 - What is Event Planning?
Lecture 1 – Course Overview
Lecture 2 – What is Event Planning?
Lecture 3 – Different Types of Events
Lecture 4 – The 5 Phase Approach to Event Planning
Section 2 - Where Do We Start?
Lecture 5 – Event Goals and Objectives
Lecture 6 – Event Stakeholders
Lecture 7 – Conducting a Needs Assessment
Lecture 8 – Setting Measurable Objectives for Event Success
Lecture 9 – Defining Your Target Market
Lecture 10 – Identifying Attendee Demographics
Section 3 - Planning for Success
Lecture 11 – S.W.O.T. Analysis
Lecture 12 – Sourcing & Evaluating Suppliers
Lecture 13 – Venue Selection
Lecture 14 – Creating an Event Budget
Lecture 15 – Developing an Event Timeline/Critical Path
Lecture 16 – Identifying & Mitigating Risk
Section 4 - Good Design Is the Silent Seller
Lecture 17 – Theme & Appearance
Lecture 18 – Creating a Storyboard
Lecture 19 – WOW Factor
Lecture 20 – Relevant Software and Tools
Section 5 - Show Me The Sponsors
Lecture 21 – Marketing Strategies
Lecture 22 – Social Media Marketing
Lecture 23 – Coordinating Media and PR
Lecture 24 – Sponsorship
Lecture 25 – Industry Trends & Marketing Tools
Section 6 - How Did We Do?
Lecture 26 – How to Evaluate an Event
Lecture 27 – Tips on Surveying Attendees
Lecture 28 – Obtaining Client Feedback
Lecture 29 – Post-mortem Reporting
Section 7 - Practice is the Best of All Instructors
Lecture 30 – Careers in Event Planning & Management
Lecture 31 – CASE STUDY: Apply Your Knowledge