This course is designed for those interested to learn the basics of marketing analytics using Google Analytics as a tool to understand the methods and techniques for measuring, monitoring and analysing web traffic.
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Who this course is for:
- This course is perfect for those looking to work in Digital Marketing as a marketer, digital advertiser or marketing analyst.Â
- Equally, anyone who needs to understand methods and techniques for measuring, monitoring and analysing web traffic will tremendously benefit from this course.
What you’ll learn:Â
- Installing and verifying Google Analytics code
- Real time, audience acquisition by looking at Behaviour and Conversions
- Dimensions and metrics: How Google Analytics receives data, and hits and scopes
Requirements:Â
- No prior knowledge is required to take this course
Google Analytics is the most popular Web Analytics tool. It’s seamless integration with other Google products such as Google Ads and Google Data Studio makes it a perfect tool in the arsenal for Analytical tracking and performance of your company’s online presence.
We work with highly experienced Marketing Analyst Guido Hummel to build out a very practical hands on training to get you leveraging the best of Google Analytics.
We will cover all you need to know with Google Analytics with the following topics:
- Why Google Analytics?
- Installing and verifying Google Analytics code
- Real time, audience acquisition by looking at Behaviour and Conversions
- Dimensions and metrics: How Google Analytics receives data, and hits and scopes
Our Promise to You
By the end of this course, you will have learned marketing analytics.
10 Day Money Back Guarantee. If you are unsatisfied for any reason, simply contact us and we’ll give you a full refund. No questions askedÂ
Get started today and learn more about Google Analytics.
Course Curriculum
| Section 1 - Introduction To Google Analytics | |||
| Introduction To The Course | 00:00:00 | ||
| What Is Google Analytics? | 00:00:00 | ||
| Why Google Analytics? | 00:00:00 | ||
| Section 2 - Installation Of Google Analytics | |||
| Installing The GA’s Code | 00:00:00 | ||
| Verifying The Installation Of The GA’s Code | 00:00:00 | ||
| Section 3 - Real time, Audience, Acquisition, Behaviour And Conversions | |||
| Real Time, Audience, Acquisition | 00:00:00 | ||
| Behaviour | 00:00:00 | ||
| Conversions | 00:00:00 | ||
| Section 4 - Dimensions, Metrics, Data, Hits And Scopes | |||
| Dimensions And Metrics | 00:00:00 | ||
| How Google Analytics Receives Data | 00:00:00 | ||
| Hits And Scopes | 00:00:00 | ||
| Section 5 - Segmentations, Basic And Advanced Reports | |||
| Segmentations | 00:00:00 | ||
| Reports – Basics | 00:00:00 | ||
| Reports – Advanced | 00:00:00 | ||
| Section 6 - Hierarchical organization Of GA, Goals And Outro | |||
| Hierarchical Organization Of GA | 00:00:00 | ||
| Basics Of Goals | 00:00:00 | ||
| Goals Set-Up example | 00:00:00 | ||
| Outro | 00:00:00 | ||
| Walkthrough Notes | 00:00:00 | ||
Course Review
4.0
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Very Thorough- Learned Quite a Bit
Audio a little low. Would help to have captions available to follow along easeir.