About This Course

Google Analytics is the most popular Web Analytics tool. It’s seamless integration with other Google products such as Google Ads and Google Data Studio makes it a perfect tool in the arsenal for Analytical tracking and performance of your company’s online presence.

We work with highly experienced Marketing Analyst Guido Hummel to build out a very practical hands on training to get you leveraging the best of Google Analytics.

We will cover all you need to know with Google Analytics with the following topics:

  • Why Google Analytics?
  • Installing and verifying Google Analytics code
  • Real time, Audience, Acquisition by looking at Behaviour and conversions
  • Dimensions and metrics: How Google Analytics receives data & hits and scopes

Who is this course suitable for?

This course is perfect for those looking to work in Digital Marketing as a marketer, digital advertiser or marketing analyst. Equally, anyone who needs to understand methods and techniques for measuring, monitoring and analysing web traffic will tremendously benefit from this course.

Our Promise to You

By the end of this course, you will have learned marketing analytics.

30 Day Money Back Guarantee. If you are unsatisfied for any reason, simply contact us and we’ll give you a full refund. No questions asked 

Get started today and learn more about Google Analytics.

Course Curriculum

Section 1 - Introduction To Google Analytics
Introduction To The Course 00:00:00
What Is Google Analytics? 00:00:00
Why Google Analytics? 00:00:00
Section 2 - Installation Of Google Analytics
Installing The GA’s Code 00:00:00
Verifying The Installation Of The GA’s Code 00:00:00
Section 3 - Real time, Audience, Acquisition, Behaviour And Conversions
Real Time, Audience, Acquisition 00:00:00
Behaviour 00:00:00
Conversions 00:00:00
Section 4 - Dimensions, Metrics, Data, Hits And Scopes
Dimensions And Metrics 00:00:00
How Google Analytics Receives Data 00:00:00
Hits And Scopes 00:00:00
Section 5 - Segmentations, Basic And Advanced Reports
Segmentations 00:00:00
Reports – Basics 00:00:00
Reports – Advanced 00:00:00
Section 6 - Hierarchical organization Of GA, Goals And Outro
Hierarchical Organization Of GA 00:00:00
Basics Of Goals 00:00:00
Goals Set-Up example 00:00:00
Outro 00:00:00
Walkthrough Notes 00:00:00
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