About This Course

With each day, the breadth and depth of available Marketing Data grows, and with that, your skills and toolsets need to improve in order to keep up with the growing demand for Marketing Analytics work. 

We asked highly experienced Data scientist and Analytics consultant Jhony Chu, who has worked for large global organisations to put together this course to teach you how to set up an Analytics Dashboard in Google Data Studio and use the data to help make your manager or executive make key strategic Marketing and/or Sales decisions. 

This course is perfect for those who come from a Sales and Marketing background and wish to make a transition to more analytical work or conversely, existing Analysts who would like to work in Marketing teams will greatly benefit from the course.

What we will cover:

  • Introduction
  • Understanding your audience
  • Performance
  • Analysing Marketing Channels

Who is this course for?

  • This course is broadly for anyone looking to make key strategic sales and marketing decisions on their website (web properties). 
  • The course is perfect for Marketing Analysts looking to increase their technical skill sets around data analysis within Google Data Studio. Equally, Data, Business or reporting Analysts looking to gain an understanding of how to work with web performance data will tremendously benefit. 

Our Promise to You

By the end of this course, you will have learned marketing analytics in Google Data Studio.

30 Day Money Back Guarantee. If you are unsatisfied for any reason, simply contact us and we’ll give you a full refund. No questions asked.

Get started today and learn more about marketing analytics.

Course Curriculum

Section 1 - Introduction And Reporting
Introduction 00:00:00
Important Concepts 00:00:00
Report From Scratch 00:00:00
Section 2 - Understanding Your Audience
General Overview 00:00:00
Getting To Know My Audience 00:00:00
Audience Quality 00:00:00
Acquisition, Behavior And Conversion 00:00:00
Section 3 - Performance
Website’s Performance 00:00:00
Product And Sales 00:00:00
Section 4 - Marketing Channels
SEO 00:00:00
SEM 00:00:00
Google Analytics Summary Walkthrough 00:00:00
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