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How To Build A Great Content Strategy
4.0( 1 REVIEWS )
5 STUDENTS
29m

Learn strategies to effectively define your own personal brand of content.

Read more.
Course Skill Level
Beginner
Time Estimate
29m

Instructor

Hi, I'm Robin, and I love helping businesses build stronger brands by embracing creativity. I live in Antwerp, Belgium, where I work as a freelancer helping both startups and SME's with everything marketing related. My passion for creativity first got linked with entrepreneurship when I started a sock brand called Rockhopper Socks in 2017, while still in college. Since then, I've been lucky enough to learn both from my own experience, as well as from some successful entrepreneurs and amazing


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About This Course

Who this course is for:

  • Anyone interested in creating a social media presence

What you’ll learn: 

  • Social media brand strategies

Requirements: 

  • No prior knowledge is required to take this course

Trying to build a brand on social media without a defined strategy can be totally counterproductive. As a freelancer, I often find that my clients are just posting for the sake of it, with little purpose or reason, and as a result, they are not seeing any return on their efforts.

In this class, I want to help you define an effective content strategy for your brand that will help you achieve actual business goals on social media. So this is not just about getting more likes or followers, but about the underlying goals you might have, like attracting new employees, generating more leads, or spreading brand awareness.

In order to do that, I will share a template that I use for my own brands, and those of my clients. It starts with your brand identity and biggest business goals, and ends with a “drumbeat of content formats”. 

Our Promise to You

By the end of this course, you will have learned how to build a great content strategy.

10 Day Money Back Guarantee. If you are unsatisfied for any reason, simply contact us and we’ll give you a full refund. No questions asked.

Get started today!

Course Curriculum

Section 1 - How To Build A Great Content Strategy
Social Media Strategy – Template 00:00:00
Class Introduction 00:00:00
Why A Social Media Strategy Is Important 00:00:00
The Components Of The Strategy Template 00:00:00
Component 1 – Brand Identity 00:00:00
Component 2 – Setting Goals 00:00:00
Component 3 – Choosing Your Platforms 00:00:00
Component 4 – Content Formats 00:00:00
Component 5 – Content Planning 00:00:00
Next Steps And Wrap Up 00:00:00

Course Review

4.0

4.0
1 Ratings
  1. Anonymous

    Content Strategy

    4.0

    This was a pretty good course for the beginning stages of a content strategy.

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