Learn strategies to effectively define your own personal brand of content.
Read more.Instructor
Hi, I'm Robin, and I love helping businesses build stronger brands by embracing creativity. I live in Antwerp, Belgium, where I work as a freelancer helping both startups and SME's with everything marketing related. My passion for creativity first got linked with entrepreneurship when I started a sock brand called Rockhopper Socks in 2017, while still in college. Since then, I've been lucky enough to learn both from my own experience, as well as from some successful entrepreneurs and amazing
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About This Course
Who this course is for:
- Anyone interested in creating a social media presence
What you’ll learn:
- Social media brand strategies
Requirements:
- No prior knowledge is required to take this course
Trying to build a brand on social media without a defined strategy can be totally counterproductive. As a freelancer, I often find that my clients are just posting for the sake of it, with little purpose or reason, and as a result, they are not seeing any return on their efforts.
In this class, I want to help you define an effective content strategy for your brand that will help you achieve actual business goals on social media. So this is not just about getting more likes or followers, but about the underlying goals you might have, like attracting new employees, generating more leads, or spreading brand awareness.
In order to do that, I will share a template that I use for my own brands, and those of my clients. It starts with your brand identity and biggest business goals, and ends with a “drumbeat of content formats”.
Our Promise to You
By the end of this course, you will have learned how to build a great content strategy.
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Course Curriculum
| Section 1 - How To Build A Great Content Strategy | |||
| Social Media Strategy – Template | 00:00:00 | ||
| Class Introduction | 00:00:00 | ||
| Why A Social Media Strategy Is Important | 00:00:00 | ||
| The Components Of The Strategy Template | 00:00:00 | ||
| Component 1 – Brand Identity | 00:00:00 | ||
| Component 2 – Setting Goals | 00:00:00 | ||
| Component 3 – Choosing Your Platforms | 00:00:00 | ||
| Component 4 – Content Formats | 00:00:00 | ||
| Component 5 – Content Planning | 00:00:00 | ||
| Next Steps And Wrap Up | 00:00:00 | ||
Course Review
4.7
3 RatingsRelated Courses
Are you interested in higher education?
Perfect
Love the way you broke down the essentials of a good content strategy, Robin. Thank you!
I really enjoyed this course! I had previously taken a graduate-level Content Strategy course, and Robin’s course was a great review and also gave me some new perspectives to think through. Concise but thoughtful, and really appreciate the template.
Content Strategy
This was a pretty good course for the beginning stages of a content strategy.