Introduction To Branding

Branding is the process involved in creating a unique name and image for a product in the consumers’ mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers. Within this course, we are going to look at various different points in which you can brand a business or person to attract them and develop customer advocacy.

What you’ll learn:

• Understand the purpose of branding and why an organization or person will create a brand
• Develop knowledge of the various points in which a brand reaches its target audience
• Understand the importance of intellectual property when developing your brand.  

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By the end of this course, you will have learned about the introduction to branding.

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