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Do-It-Yourself Local SEO For The Small Business Owner
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2h 31m
Skill Success
Skill Success

This course is designed for those interested in learning how to do local SEO.

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Course Skill Level
Time Estimate
2h 31m


Skill Success
Skill Success

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About This Course

Do you want to learn how to rank your business higher in Google Search?

Do you own a small business?

Do you just want to do the work on your own?

This is the perfect course for you.

I’ve created a step-by-step course that walks you through everything you need to know about boosting your visibility in the Google local map pack.

In August of 2015, Google changed the “local 7 pack” into the “local 3 pack”.

It’s now more important than ever to be working on Local Search Optimization for your business.

Only 3 businesses are now shown within the local business pack when typical “service + city” terms are used in Google search.

Here is what’s included in this course:

  • Setting up your website for local search
  • Setting up your Google+ business page
  • Adding your business to important website directories such as Yelp
  • Setting up basic social media profiles such as Facebook, Twitter & LinkedIn for business.
  • I’ll walk you through several tools that can be used for tracking your rankings and auditing your business for search.
  • I’ll show you the importance of content and how to optimize it for your business
  • I’ll provide ways to generate more reviews for your business on Google, Yelp, and others.
  • I’ll show you some other websites you can use to generate new clients for your business.

Our Promise to You
By the end of this course, you will have learned how to do local SEO.

10 Day Money Back Guarantee. If you are unsatisfied for any reason, simply contact us and we’ll give you a full refund. No questions asked.

Get started today and learn how to do local SEO!

About the Instructor:

John Shea

I run the online blog where I share what’s working for me in the world of online marketing.

I started learning about online marketing as a way to generate additional income, I enjoy connecting with others and helping people achieve their goals.

I have experience with Amazon, eBay, eCommerce, Social Media, SEO, Affiliate Marketing, Podcasting, Lead Generation, Landing Page Design, WordPress & More.

I have created all kinds of courses on different topics such as Amazon, SEO, and starting your own Podcast.

Course Curriculum

Section 1 - Introduction To The Course
What To Expect In This Course 00:00:00
Who Am I? Why I Created This Course 00:00:00
What Is Local SEO? 00:00:00
Pricing – This Course Vs. Using An SEO Agency 00:00:00
Section 2 - Setting Up A Simple Website For Business
Do You Build Your Own Website Or Pay Someone Else To Build It? 00:00:00
Why Your Website Must Be Mobile Friendly 00:00:00
Learning WordPress – A Simple Content Management System 00:00:00
Squarespace – Simple For The “Do-It-Yourself” Crowd 00:00:00
Section 3 - Setting Up Your Google+ Business Page
Introduction To Google+ For Business 00:00:00
A Poor Google+ Business Page Vs. A Good Google+ Business Page 00:00:00
An Example Google+ Business Page Setup 00:00:00
Using Canva To Create A Header Image 00:00:00
Posting On Google+ For Business 00:00:00
Section 4 - Setting Up Your Yelp Business Page
Setting Up A Yelp Business Page 00:00:00
Section 5 - Basic Social Media Setup
Facebook Business Page Setup 00:00:00
Setting Up A LinkedIn Business Page 00:00:00
Setting Up A Twitter Profile 00:00:00
Run A Social Media Contest To Generate Buzz 00:00:00
Section 6 - Creating Business Listings For Local SEO
Name, Address, And Phone Consistency For Your Business 00:00:00
Building Citations (AKA Business Listings) 00:00:00
What Are Data Aggregators? 00:00:00
Section 7 - Tools For Building Citations, Rank Tracking & More
Check Citation Errors For Free With Moz Local 00:00:00
Using Brightlocal For Building Citations, Monitoring Reviews, Tracking & More 00:00:00
GeoRanker For Checking Your Rankings 00:00:00
UpCity Local SEO 00:00:00
Section 8 - Optimizing Your Website For Local SEO
Adding Name, Address, And Phone (NAP) To Your Website 00:00:00
Using The “WordPress Local SEO” Plugin For Your Site 00:00:00
Yoast And Local SEO Articles Worth Reading 00:00:00
Section 9 - Content Writing
Why Content Is So Important 00:00:00
Building Content Pages For Your Services 00:00:00
The Google Keyword Planner – Keyword Research 00:00:00
Adding Heading Tags 00:00:00
Adding An “Alt” Tag To Your Images 00:00:00
Hiring A Writer For Only $5 00:00:00
Link To Other Relevant Content On Your Website 00:00:00
Section 10 - Social Syndication
Setting Up JetPack To Post On Social Media Automatically 00:00:00
Section 11 - Asking For Reviews From Your Customers
Why Reviews Are Very Important For Your Small Business 00:00:00
The Review Handout Generator 00:00:00
Section 12 - Getting Links From Other Websites AKA Backlinks
What Are Backlinks? 00:00:00
Simple Ways To Get Backlinks For Small Businesses 00:00:00
Section 13 - Other Business Sites To Consider Signing Up On
Thumbtack 00:00:00
Angie’s List & HomeAdvisor 00:00:00
Section 14 - Where To Go From Here
You’re Overwhelmed – If You’re Willing To Hire Someone 00:00:00
Section 15 - Conclusion
Wrapping Up 00:00:00


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