This course is designed for those interested in learning how to do local SEO.
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Do you want to learn how to rank your business higher in Google Search?
Do you own a small business?
Do you just want to do the work on your own?
This is the perfect course for you.
I’ve created a step-by-step course that walks you through everything you need to know about boosting your visibility in the Google local map pack.
In August of 2015, Google changed the “local 7 pack” into the “local 3 pack”.
It’s now more important than ever to be working on Local Search Optimization for your business.
Only 3 businesses are now shown within the local business pack when typical “service + city” terms are used in Google search.
Here is what’s included in this course:
- Setting up your website for local search
- Setting up your Google+ business page
- Adding your business to important website directories such as Yelp
- Setting up basic social media profiles such as Facebook, Twitter & LinkedIn for business.
- I’ll walk you through several tools that can be used for tracking your rankings and auditing your business for search.
- I’ll show you the importance of content and how to optimize it for your business
- I’ll provide ways to generate more reviews for your business on Google, Yelp, and others.
- I’ll show you some other websites you can use to generate new clients for your business.
Our Promise to You
By the end of this course, you will have learned how to do local SEO.
10 Day Money Back Guarantee. If you are unsatisfied for any reason, simply contact us and we’ll give you a full refund. No questions asked.
Get started today and learn how to do local SEO!
About the Instructor:
John Shea
I run the online blog where I share what’s working for me in the world of online marketing.
I started learning about online marketing as a way to generate additional income, I enjoy connecting with others and helping people achieve their goals.
I have experience with Amazon, eBay, eCommerce, Social Media, SEO, Affiliate Marketing, Podcasting, Lead Generation, Landing Page Design, WordPress & More.
I have created all kinds of courses on different topics such as Amazon, SEO, and starting your own Podcast.
Course Curriculum
| Section 1 - Introduction To The Course | |||
| What To Expect In This Course | 00:00:00 | ||
| Who Am I? Why I Created This Course | 00:00:00 | ||
| What Is Local SEO? | 00:00:00 | ||
| Pricing – This Course Vs. Using An SEO Agency | 00:00:00 | ||
| Section 2 - Setting Up A Simple Website For Business | |||
| Do You Build Your Own Website Or Pay Someone Else To Build It? | 00:00:00 | ||
| Why Your Website Must Be Mobile Friendly | 00:00:00 | ||
| Learning WordPress – A Simple Content Management System | 00:00:00 | ||
| Squarespace – Simple For The “Do-It-Yourself” Crowd | 00:00:00 | ||
| Section 3 - Setting Up Your Google+ Business Page | |||
| Introduction To Google+ For Business | 00:00:00 | ||
| A Poor Google+ Business Page Vs. A Good Google+ Business Page | 00:00:00 | ||
| An Example Google+ Business Page Setup | 00:00:00 | ||
| Using Canva To Create A Header Image | 00:00:00 | ||
| Posting On Google+ For Business | 00:00:00 | ||
| Section 4 - Setting Up Your Yelp Business Page | |||
| Setting Up A Yelp Business Page | 00:00:00 | ||
| Section 5 - Basic Social Media Setup | |||
| Facebook Business Page Setup | 00:00:00 | ||
| Setting Up A LinkedIn Business Page | 00:00:00 | ||
| Setting Up A Twitter Profile | 00:00:00 | ||
| Run A Social Media Contest To Generate Buzz | 00:00:00 | ||
| Section 6 - Creating Business Listings For Local SEO | |||
| Name, Address, And Phone Consistency For Your Business | 00:00:00 | ||
| Building Citations (AKA Business Listings) | 00:00:00 | ||
| What Are Data Aggregators? | 00:00:00 | ||
| Section 7 - Tools For Building Citations, Rank Tracking & More | |||
| Check Citation Errors For Free With Moz Local | 00:00:00 | ||
| Using Brightlocal For Building Citations, Monitoring Reviews, Tracking & More | 00:00:00 | ||
| GeoRanker For Checking Your Rankings | 00:00:00 | ||
| UpCity Local SEO | 00:00:00 | ||
| Section 8 - Optimizing Your Website For Local SEO | |||
| Adding Name, Address, And Phone (NAP) To Your Website | 00:00:00 | ||
| Using The “WordPress Local SEO” Plugin For Your Site | 00:00:00 | ||
| Yoast And Local SEO Articles Worth Reading | 00:00:00 | ||
| Section 9 - Content Writing | |||
| Why Content Is So Important | 00:00:00 | ||
| Building Content Pages For Your Services | 00:00:00 | ||
| The Google Keyword Planner – Keyword Research | 00:00:00 | ||
| Adding Heading Tags | 00:00:00 | ||
| Adding An “Alt” Tag To Your Images | 00:00:00 | ||
| Hiring A Writer For Only $5 | 00:00:00 | ||
| Link To Other Relevant Content On Your Website | 00:00:00 | ||
| Section 10 - Social Syndication | |||
| Setting Up JetPack To Post On Social Media Automatically | 00:00:00 | ||
| Section 11 - Asking For Reviews From Your Customers | |||
| Why Reviews Are Very Important For Your Small Business | 00:00:00 | ||
| The Review Handout Generator | 00:00:00 | ||
| Section 12 - Getting Links From Other Websites AKA Backlinks | |||
| What Are Backlinks? | 00:00:00 | ||
| Simple Ways To Get Backlinks For Small Businesses | 00:00:00 | ||
| Section 13 - Other Business Sites To Consider Signing Up On | |||
| Thumbtack | 00:00:00 | ||
| Angie’s List & HomeAdvisor | 00:00:00 | ||
| Section 14 - Where To Go From Here | |||
| You’re Overwhelmed – If You’re Willing To Hire Someone | 00:00:00 | ||
| Section 15 - Conclusion | |||
| Wrapping Up | 00:00:00 | ||
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