This course is designed for those interested to learn the basics of email marketing and how to design effective ecommerce emails that sell more products.
Read more.Instructor
I am Chief Marketing Officer at SoYoung, a brand of lifestyle bags and accessories that sells nearly $1,000,000/year in original products
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Learn the step-by-step instructions on how to use MailChimp to drive more traffic and sales to your e-commerce site.
- Design more effective e-commerce emails using MailChimp – Understand the key principles for designing effective e-commerce emails and get step-by-step instructions on building the six most common email types.
- Grow your list with compelling opt-ins – Learn highly effective techniques for building your list, including little-known tricks that multiply e-commerce opt-in rates and subscribers.
- Automate your email marketing – Build a system that markets your products while you sleep, including in-depth instruction on creating three essential automation sequences.
Who this course is for:
- Entrepreneurs running an e-commerce store
- Dropshippers
- Physical store owners
- Marketing managers
Our Promise to You
By the end of this course, you will have learned email marketing.
10 Day Money Back Guarantee. If you are unsatisfied for any reason, simply contact us and we’ll give you a full refund. No questions asked.
Get started today and learn more about email marketing.
Course Curriculum
| Section 1 - Introduction To MailChimp For Ecommerce | |||
| Who This Is Course Is For? What You’ll Learn And Who I Am | 00:00:00 | ||
| Why Mailchimp? | 00:00:00 | ||
| Four Pillars Of Effective Ecommerce Email Marketing | 00:00:00 | ||
| Connecting Your Ecommerce Store To Mailchimp | 00:00:00 | ||
| Connecting Mailchimp To Shopify – 2019 | 00:00:00 | ||
| Section 2 - Designing E-Commerce Emails In MailChimp | |||
| Introduction To Email Design for E-Commerce | 00:00:00 | ||
| How To Design A Product Launch Email And Ecommerce Email Template | 00:00:00 | ||
| How To Design A Sale Or Offer Email And Use Your Dynamic Product Feed | 00:00:00 | ||
| How To Design A Contest Email | 00:00:00 | ||
| How To Design A Value Added Content Email And Design Tips | 00:00:00 | ||
| How To design A Press Coverage Email And More Design Tips | 00:00:00 | ||
| How To Design A Brand Positioning Email | 00:00:00 | ||
| Section 3 - Organizing Your Subscribers In MailChimp | |||
| Organizing And Categorizing Your Subscribers | 00:00:00 | ||
| How To Create Groups In MailChimp | 00:00:00 | ||
| How To Import Subscribers To Groups | 00:00:00 | ||
| How To Send An Email To A Segment Of Your Subscriber List | 00:00:00 | ||
| How To Use Advanced Segmentation To Target Specific Members Of Your List | 00:00:00 | ||
| Section 4 - Sending And Optimizing E-Commerce Emails In MailChimp | |||
| Email Optimization Principles | 00:00:00 | ||
| How To Create Effective Email Subject Lines | 00:00:00 | ||
| How To A/B Test Subject Lines In MailChimp | 00:00:00 | ||
| How To Personalize Emails With A First Name Using Merge Tags | 00:00:00 | ||
| How To Boost Open Rates By Resending Emails To A Segment Of Your List | 00:00:00 | ||
| Section 5 - Creating Opt-In Offers To Grow Your List | |||
| Introduction To Opt-In Offers For Ecommerce | 00:00:00 | ||
| How To Use MailChimp’s Forms To Capture Subscriptions | 00:00:00 | ||
| How To Use Opt-In Monster To Create Effective Opt-Ins | 00:00:00 | ||
| How To Create A Contest Opt-In And Segment Entries Using Groups In MailChimp | 00:00:00 | ||
| How To Capture Additional Subscriber Segmentation Data With A “Bluff” Email | 00:00:00 | ||
| How To Run Partner Or Social To Email Contests Using Gleam | 00:00:00 | ||
| Section 6 - Using Automation To Create Email Marketing Sequences | |||
| Introduction To Marketing Automation In MailChimp | 00:00:00 | ||
| How To Create A Cart Abandonment Sequence | 00:00:00 | ||
| How To Create: An 8 Email Opt-In Sequence | 00:00:00 | ||
| How To Create: A Post Purchase Sequence | 00:00:00 | ||
Course Review
5.0
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This course was really informative and clear. The host knows and understands Mailchimp and how to utilise it effectively for eCommerce. Highly recommend it for anyone wanting to understand email marketing.