MailChimp For Ecommerce: Email Marketing Masterclass
This course is designed for those interested to learn the basics of email marketing and how to design effective ecommerce emails that sell more products.
About This CourseBeginner
Learn the step-by-step instructions on how to use MailChimp to drive more traffic and sales to your e-commerce site.
- Design more effective e-commerce emails using MailChimp – Understand the key principles for designing effective e-commerce emails and get step-by-step instructions on building the six most common email types.
- Grow your list with compelling opt-ins – Learn highly effective techniques for building your list, including little-known tricks that multiply e-commerce opt-in rates and subscribers.
- Automate your email marketing – Build a system that markets your products while you sleep, including in-depth instruction on creating three essential automation sequences.
Who this course is for:
- Entrepreneurs running an e-commerce store
- Physical store owners
- Marketing managers
Our Promise to You
By the end of this course, you will have learned email marketing.
30 Day Money Back Guarantee. If you are unsatisfied for any reason, simply contact us and we’ll give you a full refund. No questions asked.
Get started today and learn more about email marketing.
Section 1 - Introduction To MailChimp For Ecommerce
Who This Is Course Is For? What You’ll Learn And Who I Am
Four Pillars Of Effective Ecommerce Email Marketing
Connecting Your Ecommerce Store To Mailchimp
Connecting Mailchimp To Shopify – 2019
Section 2 - Designing E-Commerce Emails In MailChimp
Introduction To Email Design for E-Commerce
How To Design A Product Launch Email And Ecommerce Email Template
How To Design A Sale Or Offer Email And Use Your Dynamic Product Feed
How To Design A Contest Email
How To Design A Value Added Content Email And Design Tips
How To design A Press Coverage Email And More Design Tips
How To Design A Brand Positioning Email
Section 3 - Organizing Your Subscribers In MailChimp
Organizing And Categorizing Your Subscribers
How To Create Groups In MailChimp
How To Import Subscribers To Groups
How To Send An Email To A Segment Of Your Subscriber List
How To Use Advanced Segmentation To Target Specific Members Of Your List
Section 4 - Sending And Optimizing E-Commerce Emails In MailChimp
Email Optimization Principles
How To Create Effective Email Subject Lines
How To A/B Test Subject Lines In MailChimp
How To Personalize Emails With A First Name Using Merge Tags
How To Boost Open Rates By Resending Emails To A Segment Of Your List
Section 5 - Creating Opt-In Offers To Grow Your List
Introduction To Opt-In Offers For Ecommerce
How To Use MailChimp’s Forms To Capture Subscriptions
How To Use Opt-In Monster To Create Effective Opt-Ins
How To Create A Contest Opt-In And Segment Entries Using Groups In MailChimp
How To Capture Additional Subscriber Segmentation Data With A “Bluff” Email
How To Run Partner Or Social To Email Contests Using Gleam
Section 6 - Using Automation To Create Email Marketing Sequences
Introduction To Marketing Automation In MailChimp
How To Create A Cart Abandonment Sequence
How To Create: An 8 Email Opt-In Sequence
How To Create: A Post Purchase Sequence
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