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MailChimp For Ecommerce: Email Marketing Masterclass
5.0( 1 REVIEWS )
3h 50m

This course is designed for those interested to learn the basics of email marketing and how to design effective ecommerce emails that sell more products.

Read more.
Course Skill Level
Time Estimate
3h 50m



I am Chief Marketing Officer at SoYoung, a brand of lifestyle bags and accessories that sells nearly $1,000,000/year in original products

Only want this course? Buy this course for $199 $29 and keep lifetime access. Click here

About This Course

Learn the step-by-step instructions on how to use MailChimp to drive more traffic and sales to your e-commerce site.

  • Design more effective e-commerce emails using MailChimp – Understand the key principles for designing effective e-commerce emails and get step-by-step instructions on building the six most common email types.
  • Grow your list with compelling opt-ins – Learn highly effective techniques for building your list, including little-known tricks that multiply e-commerce opt-in rates and subscribers.
  • Automate your email marketing – Build a system that markets your products while you sleep, including in-depth instruction on creating three essential automation sequences.

Who this course is for:

  • Entrepreneurs running an e-commerce store
  • Dropshippers
  • Physical store owners
  • Marketing managers

Our Promise to You

By the end of this course, you will have learned email marketing.

10 Day Money Back Guarantee. If you are unsatisfied for any reason, simply contact us and we’ll give you a full refund. No questions asked.

Get started today and learn more about email marketing.

Course Curriculum

Section 1 - Introduction To MailChimp For Ecommerce
Who This Is Course Is For? What You’ll Learn And Who I Am 00:00:00
Why Mailchimp? 00:00:00
Four Pillars Of Effective Ecommerce Email Marketing 00:00:00
Connecting Your Ecommerce Store To Mailchimp 00:00:00
Connecting Mailchimp To Shopify – 2019 00:00:00
Section 2 - Designing E-Commerce Emails In MailChimp
Introduction To Email Design for E-Commerce 00:00:00
How To Design A Product Launch Email And Ecommerce Email Template 00:00:00
How To Design A Sale Or Offer Email And Use Your Dynamic Product Feed 00:00:00
How To Design A Contest Email 00:00:00
How To Design A Value Added Content Email And Design Tips 00:00:00
How To design A Press Coverage Email And More Design Tips 00:00:00
How To Design A Brand Positioning Email 00:00:00
Section 3 - Organizing Your Subscribers In MailChimp
Organizing And Categorizing Your Subscribers 00:00:00
How To Create Groups In MailChimp 00:00:00
How To Import Subscribers To Groups 00:00:00
How To Send An Email To A Segment Of Your Subscriber List 00:00:00
How To Use Advanced Segmentation To Target Specific Members Of Your List 00:00:00
Section 4 - Sending And Optimizing E-Commerce Emails In MailChimp
Email Optimization Principles 00:00:00
How To Create Effective Email Subject Lines 00:00:00
How To A/B Test Subject Lines In MailChimp 00:00:00
How To Personalize Emails With A First Name Using Merge Tags 00:00:00
How To Boost Open Rates By Resending Emails To A Segment Of Your List 00:00:00
Section 5 - Creating Opt-In Offers To Grow Your List
Introduction To Opt-In Offers For Ecommerce 00:00:00
How To Use MailChimp’s Forms To Capture Subscriptions 00:00:00
How To Use Opt-In Monster To Create Effective Opt-Ins 00:00:00
How To Create A Contest Opt-In And Segment Entries Using Groups In MailChimp 00:00:00
How To Capture Additional Subscriber Segmentation Data With A “Bluff” Email 00:00:00
How To Run Partner Or Social To Email Contests Using Gleam 00:00:00
Section 6 - Using Automation To Create Email Marketing Sequences
Introduction To Marketing Automation In MailChimp 00:00:00
How To Create A Cart Abandonment Sequence 00:00:00
How To Create: An 8 Email Opt-In Sequence 00:00:00
How To Create: A Post Purchase Sequence 00:00:00

Course Review


1 Ratings
  1. Anonymous
    Kristie Francisco June 14, 2020 at 05:18 AM


    This course was really informative and clear. The host knows and understands Mailchimp and how to utilise it effectively for eCommerce. Highly recommend it for anyone wanting to understand email marketing.