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About This Course

In this highly entertaining and interactive course, you will discover how and why marketing works. First, we will need to understand what triggers us. We’ll be diving deep into our conscious and subconscious decision-making processes and I’ll show you, with tons of concrete real-life examples, how marketing strategies have been able to cash in on those processes.

Marketing hasn’t been waiting around for neuroscience to come up with insights about the brain to start applying these principles. Through trial and error, and a lot of testing, marketing departments were able to develop sound principles based on empirical evidence. In this course, not only will I show you what works, but also why it does so well. The scientific part of this course is based on the latest research in neuroscience and psychology and is brought to you through an easy-to-understand model of how our mind works.

And we won’t stop there. You see, this is not a course on how to apply neuroscience to your own marketing efforts, even though I guess you could use the information here to do so.

The real aim of this course is to educate consumers, and aren’t we all, so that next time we feel the urge to buy something, we are able to look beyond the marketing, and see if we’re just being manipulated or if we genuinely need or want to buy something.

Because in the end, this course is about empowerment. It’s about being able to free oneself from consumerism. It’s about living consciously, being aware when we’re being played, and making educated choices.

So what should you expect?

  • a simple model to understand our complex subconscious drivers
  • examples to show you how marketers are applying these principles
  • exercises to help you train yourself to recognize when you’re being manipulated
  • edutainment, as I’m not into dry theories
  • Knowledge to free yourself from manipulation

Our Promise to You
By the end of this course, you will have a clear understanding of how our brain works in response to marketing strategies and how to determine when it happens.

30 Day Money Back Guarantee. If you are unsatisfied for any reason, simply contact us and we’ll give you a full refund. No questions asked.

Get started today and learn about how our brain works in response to marketing strategies!

Course Curriculum

Section 1 - Introduction
Welcome 00:00:00
The ‘Neuro’ Behind The ‘Marketing’ 00:00:00
Section 2 - We Are Instinctive Beings
Before We Start 00:00:00
Survival Instincts 00:00:00
Survival Instincts In Marketing 00:00:00
Let’s Practice 00:00:00
Section 3 - We Are Emotional Beings
Before We Start 00:00:00
Our Learning Experiences 00:00:00
The Dopamine Rush In Marketing 00:00:00
Practical Exercise 00:00:00
Section 4 - We Are Contextual Beings
Before We Start 00:00:00
3 Types Of Context 00:00:00
Context In Marketing 00:00:00
Section 5 - That Voice In Our Head
Before We Start 00:00:00
Take Control 00:00:00
Ego Depletion 00:00:00
Section 6 - Conclusion
Final Conclusion 00:00:00

Course Reviews


4 ratings
  1. Ana Reyes

    Excellent course!!


    Excellent course highly recommended!!

  2. Ronell

    Great knowledge


    Learned a lot about marketing

  3. Maria Bermudez
    Maria BermudezJuly 7, 2020 at 11:28 pm


    Excellent content! Interesting, funny and well explained.

  4. y kim

    Influence And Manipulation: How Marketing Manipulates Us


    Interesting content to marketing.

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