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Influence And Manipulation: How Marketing Manipulates Us
5.0( 4 REVIEWS )
1h 36m

This course is designed for those who are interested in learning about how our brain works in response to marketing strategies and how to determine when it happens.

Read more.
Course Skill Level
Time Estimate
1h 36m


Besides my lifelong passion for human behavior and personal development, I’ve worked the last 15 years in training and development and was trained into the Neurocognitive and Behavioral Approach A lot of people who follow my blog or enroll in my courses are quite curious about this NBA-thing, the Neurocognitive and Behavioral Approach. When you google it, you hardly find information on it. The reason for this is simple: The NBA has its origins in France and is called ANC, l’approche N

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About This Course

Who this course is for:

  • Consumers
  • Impulse buyers

What you’ll learn: 

  • A simple model to understand our complex subconscious drivers
  • Examples to show you how marketers are applying these principles
  • Exercises to help you train yourself to recognize when you’re being manipulated
  • Edutainment, as I’m not into dry theories
  • Knowledge to free yourself from manipulation


  • No prior knowledge is required to take this course

In this highly entertaining and interactive course, you will discover how and why marketing works. First, we will need to understand what triggers us. We’ll be diving deep into our conscious and subconscious decision-making processes and I’ll show you, with tons of concrete real-life examples, how marketing strategies have been able to cash in on those processes.

Marketing hasn’t been waiting around for neuroscience to come up with insights about the brain to start applying these principles. Through trial and error, and a lot of testing, marketing departments were able to develop sound principles based on empirical evidence. In this course, not only will I show you what works, but also why it does so well. The scientific part of this course is based on the latest research in neuroscience and psychology and is brought to you through an easy-to-understand model of how our mind works.

And we won’t stop there. You see, this is not a course on how to apply neuroscience to your own marketing efforts, even though I guess you could use the information here to do so.

The real aim of this course is to educate consumers, and aren’t we all, so that next time we feel the urge to buy something, we are able to look beyond the marketing, and see if we’re just being manipulated or if we genuinely need or want to buy something.

Because in the end, this course is about empowerment. It’s about being able to free oneself from consumerism. It’s about living consciously, being aware when we’re being played, and making educated choices.

Our Promise to You

By the end of this course, you will have a clear understanding of how our brain works in response to marketing strategies and how to determine when it happens.

10 Day Money Back Guarantee. If you are unsatisfied for any reason, simply contact us and we’ll give you a full refund. No questions asked.

Get started today and learn about how our brain works in response to marketing strategies!

Course Curriculum

Section 1 - Introduction
Welcome 00:00:00
The ‘Neuro’ Behind The ‘Marketing’ 00:00:00
Section 2 - We Are Instinctive Beings
Before We Start 00:00:00
Survival Instincts 00:00:00
Survival Instincts In Marketing 00:00:00
Let’s Practice 00:00:00
Section 3 - We Are Emotional Beings
Before We Start 00:00:00
Our Learning Experiences 00:00:00
The Dopamine Rush In Marketing 00:00:00
Practical Exercise 00:00:00
Section 4 - We Are Contextual Beings
Before We Start 00:00:00
3 Types Of Context 00:00:00
Context In Marketing 00:00:00
Section 5 - That Voice In Our Head
Before We Start 00:00:00
Take Control 00:00:00
Ego Depletion 00:00:00
Section 6 - Conclusion
Final Conclusion 00:00:00

Course Review


4 Ratings
  1. Anonymous

    Excellent course!!


    Excellent course highly recommended!!

  2. Anonymous

    Great knowledge


    Learned a lot about marketing

  3. Anonymous
    Maria Bermudez July 7, 2020 at 23:28 PM


    Excellent content! Interesting, funny and well explained.

  4. Anonymous

    Influence And Manipulation: How Marketing Manipulates Us


    Interesting content to marketing.

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