This course is designed for those interested in learning how to improve their persuasion skills. Read more.
I am a social psychologist and teacher with extensive experience in all corners of social psychology. The research in this field is so interesting that I can’t help but want to share it! I look forward to the chance to share the world of social psychology with you.
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It can be difficult to persuade people to adopt the opinion you’d like them to have. Maybe you’re a marketer trying to convince people that your product is right for them. Maybe you’re an activist trying to convince people to conserve water. Whatever your persuasion goals might be, this course will show you how to be smart about influencing other people’s opinions.
Using Persuasion Science to its Full Potential
Everything in this course is rooted in tested persuasion strategies. I’m not just making things up like a lot of persuasion “gurus.” You’ll learn practical tips taken from rigorous research in psychological science, and you’ll discover when those strategies will be most effective.
Course Overview
Persuasion is one of the most studied topics in social psychology, and its insights have extended to business, political science, communications, and personal development. In this course, you’ll understand one of the most prominent and well-tested models of persuasion. Once you have a grasp on that, you’ll start to see how all of the elements of a persuasive message come together.
By the end of this course, you’ll be able to make smart decisions about how you deliver your message, who delivers it, how to tailor it to a particular audience, and more. Best of all, this course will always be there for you, and you can review the material anytime it’s time to craft a compelling message that will captivate and influence your audience.
These tools and techniques also apply no matter what your unique message is. Once you understand the core principles of persuasive influence, you’ll become a persuasion master, ready to influence people’s opinions about anything, whether your message is presented in writing, in person, or through audio-visual media.
A few of the things we’ll cover:
- How to get people to pay attention to what you have to say.
- How to construct captivating persuasive arguments.
- How to employ simple tricks to make your message more convincing.
- How to decide between emotional and rational appeals.
- How to tailor your message to the needs of a particular audience.
- …and way more!
Take this course today and improve your persuasion skills.
Our Promise to You
By the end of this course, you will have learned how to improve your persuasion skills.
10 Day Money Back Guarantee. If you are unsatisfied for any reason, simply contact us and we’ll give you a full refund. No questions asked.
Get started today and learn how to improve your persuasion skills!
Course Curriculum
| Section 1 - Introduction To Persuasion Science | |||
| Introduction To Persuasion Science | 00:00:00 | ||
| How Persuasion Research Works | 00:00:00 | ||
| Section 2 - Introducing A General Model Of Persuasion | |||
| Introducing A General Model Of Persuasion | 00:00:00 | ||
| Understanding "Attitudes" And "Attitude Change" | 00:00:00 | ||
| A Short History Of Persuasion Science | 00:00:00 | ||
| Two Types Of Variables | 00:00:00 | ||
| Attitude Strength | 00:00:00 | ||
| The Model All Together | 00:00:00 | ||
| Section 3 - When Will People Think About Your Message? | |||
| Introducing The Key Determinants | 00:00:00 | ||
| "Motivation" And "Ability" | 00:00:00 | ||
| An Example Of "Motivation" | 00:00:00 | ||
| An Example Of "Ability" | 00:00:00 | ||
| Personality And Thinking ("Need For Cognition") | 00:00:00 | ||
| Activity: Are You High Or Low In Need For Cognition? | 00:00:00 | ||
| Exercise: Review Of Motivation, Ability And When People Think | 00:00:00 | ||
| Section 4 - The Qualities Of A Persuasive Persuader | |||
| The Persuasive Persuader | 00:00:00 | ||
| Credibility | 00:00:00 | ||
| Likability | 00:00:00 | ||
| Confidence | 00:00:00 | ||
| Exercise: The Qualities Of A Persuasive Persuader | 00:00:00 | ||
| The Source: Summary | 00:00:00 | ||
| Section 5 - Message Factors | |||
| Introducing The Message Factors | 00:00:00 | ||
| Conclusion Drawing | 00:00:00 | ||
| Number Of Arguments/Message Length | 00:00:00 | ||
| Fear Appeals | 00:00:00 | ||
| Fluency | 00:00:00 | ||
| Section 6 - Persuasion Without Messages | |||
| Introducing Persuasion Without A Message | 00:00:00 | ||
| Mere Exposure | 00:00:00 | ||
| Conditioning | 00:00:00 | ||
| Section 7 - Know Your Audience | |||
| Introducing "Audience Matching" | 00:00:00 | ||
| Emotion Vs. Reason | 00:00:00 | ||
| Personality Matching | 00:00:00 | ||
| Culture Matching | 00:00:00 | ||
| Matching To Social Status | 00:00:00 | ||
| It's About Thinking | 00:00:00 | ||
| Activity: How Could You Tailor Your Message? | 00:00:00 | ||
| Section 8 - Persuasion When People Are Thinking | |||
| Introducing Persuasion When People Are Thinking | 00:00:00 | ||
| Desirability And Likelihood | 00:00:00 | ||
| Exercise: Crafting A Persuasive Message Using Desirability & Likelihood | 00:00:00 | ||
| Mental Responses | 00:00:00 | ||
| Test Your Arguments First! | 00:00:00 | ||
| Section 9 - Getting People To Pay Attention | |||
| Introducing How To Get People To Think | 00:00:00 | ||
| Increasing Motivation | 00:00:00 | ||
| Enhancing Or Diminishing Ability | 00:00:00 | ||
| Speak Their Language | 00:00:00 | ||
| Surprise! | 00:00:00 | ||
| Strategically Using Sources | 00:00:00 | ||
| Employ Scarcity | 00:00:00 | ||
| Exercise: Influencing How Much People Will Think | 00:00:00 | ||
| Section 10 - Conclusion | |||
| Conclusion | 00:00:00 | ||
| References To The Scientific Research | 00:00:00 | ||
About This Course
It can be difficult to persuade people to adopt the opinion you’d like them to have. Maybe you’re a marketer trying to convince people that your product is right for them. Maybe you’re an activist trying to convince people to conserve water. Whatever your persuasion goals might be, this course will show you how to be smart about influencing other people’s opinions.
Using Persuasion Science to its Full Potential
Everything in this course is rooted in tested persuasion strategies. I’m not just making things up like a lot of persuasion “gurus.” You’ll learn practical tips taken from rigorous research in psychological science, and you’ll discover when those strategies will be most effective.
Course Overview
Persuasion is one of the most studied topics in social psychology, and its insights have extended to business, political science, communications, and personal development. In this course, you’ll understand one of the most prominent and well-tested models of persuasion. Once you have a grasp on that, you’ll start to see how all of the elements of a persuasive message come together.
By the end of this course, you’ll be able to make smart decisions about how you deliver your message, who delivers it, how to tailor it to a particular audience, and more. Best of all, this course will always be there for you, and you can review the material anytime it’s time to craft a compelling message that will captivate and influence your audience.
These tools and techniques also apply no matter what your unique message is. Once you understand the core principles of persuasive influence, you’ll become a persuasion master, ready to influence people’s opinions about anything, whether your message is presented in writing, in person, or through audio-visual media.
A few of the things we’ll cover:
- How to get people to pay attention to what you have to say.
- How to construct captivating persuasive arguments.
- How to employ simple tricks to make your message more convincing.
- How to decide between emotional and rational appeals.
- How to tailor your message to the needs of a particular audience.
- …and way more!
Take this course today and improve your persuasion skills.
Our Promise to You
By the end of this course, you will have learned how to improve your persuasion skills.
10 Day Money Back Guarantee. If you are unsatisfied for any reason, simply contact us and we’ll give you a full refund. No questions asked.
Get started today and learn how to improve your persuasion skills!
Course Curriculum
| Section 1 - Introduction To Persuasion Science | |||
| Introduction To Persuasion Science | 00:00:00 | ||
| How Persuasion Research Works | 00:00:00 | ||
| Section 2 - Introducing A General Model Of Persuasion | |||
| Introducing A General Model Of Persuasion | 00:00:00 | ||
| Understanding "Attitudes" And "Attitude Change" | 00:00:00 | ||
| A Short History Of Persuasion Science | 00:00:00 | ||
| Two Types Of Variables | 00:00:00 | ||
| Attitude Strength | 00:00:00 | ||
| The Model All Together | 00:00:00 | ||
| Section 3 - When Will People Think About Your Message? | |||
| Introducing The Key Determinants | 00:00:00 | ||
| "Motivation" And "Ability" | 00:00:00 | ||
| An Example Of "Motivation" | 00:00:00 | ||
| An Example Of "Ability" | 00:00:00 | ||
| Personality And Thinking ("Need For Cognition") | 00:00:00 | ||
| Activity: Are You High Or Low In Need For Cognition? | 00:00:00 | ||
| Exercise: Review Of Motivation, Ability And When People Think | 00:00:00 | ||
| Section 4 - The Qualities Of A Persuasive Persuader | |||
| The Persuasive Persuader | 00:00:00 | ||
| Credibility | 00:00:00 | ||
| Likability | 00:00:00 | ||
| Confidence | 00:00:00 | ||
| Exercise: The Qualities Of A Persuasive Persuader | 00:00:00 | ||
| The Source: Summary | 00:00:00 | ||
| Section 5 - Message Factors | |||
| Introducing The Message Factors | 00:00:00 | ||
| Conclusion Drawing | 00:00:00 | ||
| Number Of Arguments/Message Length | 00:00:00 | ||
| Fear Appeals | 00:00:00 | ||
| Fluency | 00:00:00 | ||
| Section 6 - Persuasion Without Messages | |||
| Introducing Persuasion Without A Message | 00:00:00 | ||
| Mere Exposure | 00:00:00 | ||
| Conditioning | 00:00:00 | ||
| Section 7 - Know Your Audience | |||
| Introducing "Audience Matching" | 00:00:00 | ||
| Emotion Vs. Reason | 00:00:00 | ||
| Personality Matching | 00:00:00 | ||
| Culture Matching | 00:00:00 | ||
| Matching To Social Status | 00:00:00 | ||
| It's About Thinking | 00:00:00 | ||
| Activity: How Could You Tailor Your Message? | 00:00:00 | ||
| Section 8 - Persuasion When People Are Thinking | |||
| Introducing Persuasion When People Are Thinking | 00:00:00 | ||
| Desirability And Likelihood | 00:00:00 | ||
| Exercise: Crafting A Persuasive Message Using Desirability & Likelihood | 00:00:00 | ||
| Mental Responses | 00:00:00 | ||
| Test Your Arguments First! | 00:00:00 | ||
| Section 9 - Getting People To Pay Attention | |||
| Introducing How To Get People To Think | 00:00:00 | ||
| Increasing Motivation | 00:00:00 | ||
| Enhancing Or Diminishing Ability | 00:00:00 | ||
| Speak Their Language | 00:00:00 | ||
| Surprise! | 00:00:00 | ||
| Strategically Using Sources | 00:00:00 | ||
| Employ Scarcity | 00:00:00 | ||
| Exercise: Influencing How Much People Will Think | 00:00:00 | ||
| Section 10 - Conclusion | |||
| Conclusion | 00:00:00 | ||
| References To The Scientific Research | 00:00:00 | ||
Course Review
4.8
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A very good course
Easy to understand introduction to a complex (and possibly scary) subject
The course was delivered in a very easy to follow way with some very good tips on how to implement each point. Some of it may seem common sense, but if you had not had it pointed out, you wouldn’t have considered it. I feel more comfortable about writing my own social media posts and know that they will now be more effective.
Top class
Very interesting course, with a lot of take aways!
very informative
This course is long but good detail in concepts on persuasion in sales and advertising/marketing etc. hope Andrew comes up with some new courses soon with psychology and other issues like new age addictions or using the internet and games and entertainment. I find little psychology value in entertainment media now days.
Very Interesting topic
I found this course to be very interesting Andrew moved it along at a pace that was very easy to follow keeping me wanting to move onto the next unit