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About This Course

It can be difficult to persuade people to adopt the opinion you’d like them to have. Maybe you’re a marketer trying to convince people that your product is right for them. Maybe you’re an activist trying to convince people to conserve water. Whatever your persuasion goals might be, this course will show you how to be smart about influencing other people’s opinions.

Using Persuasion Science to its Full Potential

Everything in this course is rooted in tested persuasion strategies. I’m not just making things up like a lot of persuasion “gurus.” You’ll learn practical tips taken from rigorous research in psychological science, and you’ll discover when those strategies will be most effective.

Course Overview

Persuasion is one of the most studied topics in social psychology, and its insights have extended to business, political science, communications, and personal development. In this course, you’ll understand one of the most prominent and well-tested models of persuasion. Once you have a grasp on that, you’ll start to see how all of the elements of a persuasive message come together.

By the end of this course, you’ll be able to make smart decisions about how you deliver your message, who delivers it, how to tailor it to a particular audience, and more. Best of all, this course will always be there for you, and you can review the material anytime it’s time to craft a compelling message that will captivate and influence your audience.

These tools and techniques also apply no matter what your unique message is. Once you understand the core principles of persuasive influence, you’ll become a persuasion master, ready to influence people’s opinions about anything, whether your message is presented in writing, in person, or through audio-visual media.

A few of the things we’ll cover:

  • How to get people to pay attention to what you have to say.
  • How to construct captivating persuasive arguments.
  • How to employ simple tricks to make your message more convincing.
  • How to decide between emotional and rational appeals.
  • How to tailor your message to the needs of a particular audience.
  • …and way more!

Take this course today and improve your persuasion skills.

Our Promise to You
By the end of this course, you will have learned how to improve your persuasion skills.

30 Day Money Back Guarantee. If you are unsatisfied for any reason, simply contact us and we’ll give you a full refund. No questions asked.

Get started today and learn how to improve your persuasion skills!

Course Curriculum

Section 1 - Introduction To Persuasion Science
Introduction To Persuasion Science 00:00:00
How Persuasion Research Works 00:00:00
Section 2 - Introducing A General Model Of Persuasion
Introducing A General Model Of Persuasion 00:00:00
Understanding “Attitudes” And “Attitude Change” 00:00:00
A Short History Of Persuasion Science 00:00:00
Two Types Of Variables 00:00:00
Attitude Strength 00:00:00
The Model All Together 00:00:00
Section 3 - When Will People Think About Your Message?
Introducing The Key Determinants 00:00:00
“Motivation” And “Ability” 00:00:00
An Example Of “Motivation” 00:00:00
An Example Of “Ability” 00:00:00
Personality And Thinking (“Need For Cognition”) 00:00:00
Activity: Are You High Or Low In Need For Cognition? 00:00:00
Exercise: Review Of Motivation, Ability And When People Think 00:00:00
Section 4 - The Qualities Of A Persuasive Persuader
The Persuasive Persuader 00:00:00
Credibility 00:00:00
Likability 00:00:00
Confidence 00:00:00
Exercise: The Qualities Of A Persuasive Persuader 00:00:00
The Source: Summary 00:00:00
Section 5 - Message Factors
Introducing The Message Factors 00:00:00
Conclusion Drawing 00:00:00
Number Of Arguments/Message Length 00:00:00
Fear Appeals 00:00:00
Fluency 00:00:00
Section 6 - Persuasion Without Messages
Introducing Persuasion Without A Message 00:00:00
Mere Exposure 00:00:00
Conditioning 00:00:00
Section 7 - Know Your Audience
Introducing “Audience Matching” 00:00:00
Emotion Vs. Reason 00:00:00
Personality Matching 00:00:00
Culture Matching 00:00:00
Matching To Social Status 00:00:00
It’s About Thinking 00:00:00
Activity: How Could You Tailor Your Message? 00:00:00
Section 8 - Persuasion When People Are Thinking
Introducing Persuasion When People Are Thinking 00:00:00
Desirability And Likelihood 00:00:00
Exercise: Crafting A Persuasive Message Using Desirability & Likelihood 00:00:00
Mental Responses 00:00:00
Test Your Arguments First! 00:00:00
Section 9 - Getting People To Pay Attention
Introducing How To Get People To Think 00:00:00
Increasing Motivation 00:00:00
Enhancing Or Diminishing Ability 00:00:00
Speak Their Language 00:00:00
Surprise! 00:00:00
Strategically Using Sources 00:00:00
Employ Scarcity 00:00:00
Exercise: Influencing How Much People Will Think 00:00:00
Section 10 - Conclusion
Conclusion 00:00:00
References To The Scientific Research 00:00:00

Course Reviews


5 ratings
  1. bahsafo


    A very good course

  2. David Peace

    Easy to understand introduction to a complex (and possibly scary) subject


    The course was delivered in a very easy to follow way with some very good tips on how to implement each point. Some of it may seem common sense, but if you had not had it pointed out, you wouldn’t have considered it. I feel more comfortable about writing my own social media posts and know that they will now be more effective.

  3. Camilla Prager
    Camilla PragerApril 2, 2018 at 1:50 pm

    Top class


    Very interesting course, with a lot of take aways!

  4. Catherine Graham
    Catherine GrahamApril 20, 2017 at 3:35 am

    very informative


    This course is long but good detail in concepts on persuasion in sales and advertising/marketing etc. hope Andrew comes up with some new courses soon with psychology and other issues like new age addictions or using the internet and games and entertainment. I find little psychology value in entertainment media now days.

  5. Steve

    Very Interesting topic


    I found this course to be very interesting Andrew moved it along at a pace that was very easy to follow keeping me wanting to move onto the next unit

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