About This Coursebeginner
It can be difficult to persuade people to adopt the opinion you’d like them to have. Maybe you’re a marketer trying to convince people that your product is right for them. Maybe you’re an activist trying to convince people to conserve water. Whatever your persuasion goals might be, this course will show you how to be smart about influencing other people’s opinions.
Using Persuasion Science to its Full Potential
Everything in this course is rooted in tested persuasion strategies. I’m not just making things up like a lot of persuasion “gurus.” You’ll learn practical tips taken from rigorous research in psychological science, and you’ll discover when those strategies will be most effective.
Persuasion is one of the most studied topics in social psychology, and its insights have extended to business, political science, communications, and personal development. In this course, you’ll understand one of the most prominent and well-tested models of persuasion. Once you have a grasp on that, you’ll start to see how all of the elements of a persuasive message come together.
By the end of this course, you’ll be able to make smart decisions about how you deliver your message, who delivers it, how to tailor it to a particular audience, and more. Best of all, this course will always be there for you, and you can review the material anytime it’s time to craft a compelling message that will captivate and influence your audience.
These tools and techniques also apply no matter what your unique message is. Once you understand the core principles of persuasive influence, you’ll become a persuasion master, ready to influence people’s opinions about anything, whether your message is presented in writing, in person, or through audio-visual media.
A few of the things we’ll cover:
- How to get people to pay attention to what you have to say.
- How to construct captivating persuasive arguments.
- How to employ simple tricks to make your message more convincing.
- How to decide between emotional and rational appeals.
- How to tailor your message to the needs of a particular audience.
- …and way more!
Take this course today and improve your persuasion skills.
Our Promise to You
By the end of this course, you will have learned how to improve your persuasion skills.
30 Day Money Back Guarantee. If you are unsatisfied for any reason, simply contact us and we’ll give you a full refund. No questions asked.
Get started today and learn how to improve your persuasion skills!
Introduction To Persuasion Science
How Persuasion Research Works
Introducing A General Model Of Persuasion
Understanding “Attitudes” And “Attitude Change”
A Short History Of Persuasion Science
Two Types Of Variables
The Model All Together
Introducing The Key Determinants
“Motivation” And “Ability”
An Example Of “Motivation”
An Example Of “Ability”
Personality And Thinking (“Need For Cognition”)
Activity: Are You High Or Low In Need For Cognition?
Exercise: Review Of Motivation, Ability And When People Think
The Persuasive Persuader
Exercise: The Qualities Of A Persuasive Persuader
The Source: Summary
Introducing The Message Factors
Number Of Arguments/Message Length
Introducing Persuasion Without A Message
Introducing “Audience Matching”
Emotion Vs. Reason
Matching To Social Status
It’s About Thinking
Activity: How Could You Tailor Your Message?
Introducing Persuasion When People Are Thinking
Desirability And Likelihood
Exercise: Crafting A Persuasive Message Using Desirability & Likelihood
Test Your Arguments First!
Introducing How To Get People To Think
Enhancing Or Diminishing Ability
Speak Their Language
Strategically Using Sources
Exercise: Influencing How Much People Will Think
References To The Scientific Research