Master Persuasion Psychology

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This course is designed for those interested in learning how to improve their persuasion skills.

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About This Coursebeginner

It can be difficult to persuade people to adopt the opinion you’d like them to have. Maybe you’re a marketer trying to convince people that your product is right for them. Maybe you’re an activist trying to convince people to conserve water. Whatever your persuasion goals might be, this course will show you how to be smart about influencing other people’s opinions.

Using Persuasion Science to its Full Potential

Everything in this course is rooted in tested persuasion strategies. I’m not just making things up like a lot of persuasion “gurus.” You’ll learn practical tips taken from rigorous research in psychological science, and you’ll discover when those strategies will be most effective.

Course Overview

Persuasion is one of the most studied topics in social psychology, and its insights have extended to business, political science, communications, and personal development. In this course, you’ll understand one of the most prominent and well-tested models of persuasion. Once you have a grasp on that, you’ll start to see how all of the elements of a persuasive message come together.

By the end of this course, you’ll be able to make smart decisions about how you deliver your message, who delivers it, how to tailor it to a particular audience, and more. Best of all, this course will always be there for you, and you can review the material anytime it’s time to craft a compelling message that will captivate and influence your audience.

These tools and techniques also apply no matter what your unique message is. Once you understand the core principles of persuasive influence, you’ll become a persuasion master, ready to influence people’s opinions about anything, whether your message is presented in writing, in person, or through audio-visual media.

A few of the things we’ll cover:

  • How to get people to pay attention to what you have to say.
  • How to construct captivating persuasive arguments.
  • How to employ simple tricks to make your message more convincing.
  • How to decide between emotional and rational appeals.
  • How to tailor your message to the needs of a particular audience.
  • …and way more!

Take this course today and improve your persuasion skills.

Our Promise to You
By the end of this course, you will have learned how to improve your persuasion skills.

30 Day Money Back Guarantee. If you are unsatisfied for any reason, simply contact us and we’ll give you a full refund. No questions asked.

Get started today and learn how to improve your persuasion skills!

Course Curriculum

Course Sections

Introduction To Persuasion Science

How Persuasion Research Works

Introducing A General Model Of Persuasion

Understanding “Attitudes” And “Attitude Change”

A Short History Of Persuasion Science

Two Types Of Variables

Attitude Strength

The Model All Together

Introducing The Key Determinants

“Motivation” And “Ability”

An Example Of “Motivation”

An Example Of “Ability”

Personality And Thinking (“Need For Cognition”)

Activity: Are You High Or Low In Need For Cognition?

Exercise: Review Of Motivation, Ability And When People Think

The Persuasive Persuader




Exercise: The Qualities Of A Persuasive Persuader

The Source: Summary

Introducing The Message Factors

Conclusion Drawing

Number Of Arguments/Message Length

Fear Appeals


Introducing Persuasion Without A Message

Mere Exposure


Introducing “Audience Matching”

Emotion Vs. Reason

Personality Matching

Culture Matching

Matching To Social Status

It’s About Thinking

Activity: How Could You Tailor Your Message?

Introducing Persuasion When People Are Thinking

Desirability And Likelihood

Exercise: Crafting A Persuasive Message Using Desirability & Likelihood

Mental Responses

Test Your Arguments First!

Introducing How To Get People To Think

Increasing Motivation

Enhancing Or Diminishing Ability

Speak Their Language


Strategically Using Sources

Employ Scarcity

Exercise: Influencing How Much People Will Think


References To The Scientific Research


3 student reviews
  1. Camilla Prager says:

    Top class
    Very interesting course, with a lot of take aways!

  2. catherine graham says:

    very informative
    This course is long but good detail in concepts on persuasion in sales and advertising/marketing etc. hope Andrew comes up with some new courses soon with psychology and other issues like new age addictions or using the internet and games and entertainment. I find little psychology value in entertainment media now days.

  3. Steve says:

    Very Interesting topic
    I found this course to be very interesting Andrew moved it along at a pace that was very easy to follow keeping me wanting to move onto the next unit