Learn the basics of modern copywriting, the importance of structure, differences between B2B and B2C writing, and social media techniques. Read more.
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Get Started with All Access PassBuy Only This CourseAbout This Course
Who this course is for:
- Anyone interested in learning the art and science of copywriting
- Aspiring copywriters wanting to master their skills
- Marketing professionals looking to develop their career
- Business owners who want to understand how copywriting can improve their marketing efforts
- Freelancers who want to learn how to become an effective copywriter
- Entrepreneurs, startups and business people wanting to understand how copywriting can grow their business
- Web and graphic designers needing to understand the role or copywriting
- Anyone aspiring to reach new customers and improve sales conversion
What you’ll learn:
- What modern copywriting is and what you need to know to do it effectively
- How to gain a thorough understanding of your audience, competition, products, and your brand’s unique voice
- Copywriting tactics including structure, persuasion, emotion, power words, clarity, and more
- Proven copywriting formulas that remove the guesswork from writing
- The differences between business-to-business (B2B) and business-to-consumer (B2C) copywriting and how to craft B2B copywriting most effectively
- How to write headlines that draw people in and get them moving down the rest of the page
- Copywriting tactics for specific types of projects, including landing pages, call-to-actions (CTA), email, social media, videos, and much more
Requirements:
- No prior knowledge required to take this course
You can learn exactly what words will increase the level of your success every single time. No guesswork, no finger crossing, no hoping and praying the words you write will do what you need them to do. When you hit send or publish, you can feel comfortable knowing the words you’ve chosen have the best chance to get you more engagement, more subscribers, more conversions, more sales, or more of whatever it is you’re looking to accomplish. And you can do this by learning how to effectively apply copywriting best practices to everything you write. Whether you’re aware of it or not, copywriting is one of the most essential elements of effective marketing. It’s the art and science of strategically delivering words that get people to take some form of action.
Need more subscribers? Copywriting can help. Need more opens, more engagement, more conversions? You’ve got it. Copywriting can help there, too. How about more sales? Of course! Becoming good at copywriting gives you one of the most powerful and predictable tools to transform the success of your business. Sound too good to be true? Well, imagine this, you’re sitting at your computer, coffee in hand, writing an email to your list of subscribers. You’re excited because you know – based on the copywriting techniques you’ve used in both the subject line and body of your email – there’s a high likelihood your subscribers will not only open your email, but also read what’s inside and be motivated to click on your call to action.
Our Promise to You
By the end of this course, you will have learned to write effective copies.
10 Day Money Back Guarantee. If you are unsatisfied for any reason, simply contact us and we’ll give you a full refund. No questions asked.
Get started today and learn more about the copywriting that sells.
Course Curriculum
Section 1 - Introduction | |||
Introduction To Copywriting | 00:00:00 | ||
Downloadable Resources | 00:00:00 | ||
What Is Copywriting | 00:00:00 | ||
Know Your Product | 00:00:00 | ||
Practice: Know Your Product | 00:00:00 | ||
Know Your Competition | 00:00:00 | ||
Competitive Copywriting | 00:00:00 | ||
Case Study: Volkswagen | 00:00:00 | ||
Know Your Audience | 00:00:00 | ||
Practice: Know Your Audience | 00:00:00 | ||
Know Your Voice And Tone | 00:00:00 | ||
Know Your Media | 00:00:00 | ||
Section 2 - Crafting Your Copy | |||
Intro To Crafting Your Copy | 00:00:00 | ||
The Art Of Persuasion | 00:00:00 | ||
How To Use Power Words | 00:00:00 | ||
Structure And Technique | 00:00:00 | ||
How To Stir Emotion | 00:00:00 | ||
Writer's Block | 00:00:00 | ||
How To Write Simply | 00:00:00 | ||
Practice: Writing Simply | 00:00:00 | ||
Copywriting Styles | 00:00:00 | ||
Don't Get Sued (Plagiarism Edition) | 00:00:00 | ||
Don't Get Sued (Legal Edition) | 00:00:00 | ||
Avoid Common Mistakes | 00:00:00 | ||
Practice: Crafting Your Copy | 00:00:00 | ||
Section 3 - Copywriting Formulas | |||
Storytelling: The Hero's Journey | 00:00:00 | ||
Storytelling: More Storytelling | 00:00:00 | ||
Persuasive Formulas | 00:00:00 | ||
Copywriting Formulas: AIDA and More | 00:00:00 | ||
Practice: Copywriting Formulas | 00:00:00 | ||
Section 4 - Copywriting For B2B Vs B2C | |||
Intro To Copywriting For B2B vs B2C | 00:00:00 | ||
Differences Between B2B And B2C | 00:00:00 | ||
B2B Copywriting Best Practices | 00:00:00 | ||
Case Study: Zendesk | 00:00:00 | ||
Section 5 - Creating Great Headlines | |||
Intro To Creating Headlines | 00:00:00 | ||
How And Why Headlines Work | 00:00:00 | ||
Modern Formulas For Headlines | 00:00:00 | ||
Practice: Modern Formulas For Headlines | 00:00:00 | ||
How To test Headlines And Why | 00:00:00 | ||
Supporting Headlines With Leads | 00:00:00 | ||
Creating Readable Headlines | 00:00:00 | ||
Twitter Headlines | 00:00:00 | ||
Section 6 - Copywriting For Landing Pages And CTAs | |||
Intro To Copywriting For Landing Pages | 00:00:00 | ||
Landing Page Basics And Structure | 00:00:00 | ||
Practice: Planning Your Landing Page | 00:00:00 | ||
Landing Page Copy Styles And Themes | 00:00:00 | ||
Writing Copy For Landing Pages | 00:00:00 | ||
CTAs | 00:00:00 | ||
Case Study: Shipt | 00:00:00 | ||
Section 7 - Copywriting For Email | |||
Intro To Email Copywriting | 00:00:00 | ||
Product Announcements And Promotional Emails | 00:00:00 | ||
Practice: Email Types - Announcements And Promos | 00:00:00 | ||
Newsletters and Transactional Emails | 00:00:00 | ||
Email Copy Best Practices | 00:00:00 | ||
Subject Lines | 00:00:00 | ||
Writing Letters And Brand Messages | 00:00:00 | ||
Case Study: Physician Associates Survey | 00:00:00 | ||
Section 8 - Copywriting For Social Media | |||
Intro To Social Media Copywriting | 00:00:00 | ||
Social Media Platform Differences | 00:00:00 | ||
Practice: Social Media Platform Differences | 00:00:00 | ||
Writing Profiles For Social Media | 00:00:00 | ||
Headline And Copy Best Practices | 00:00:00 | ||
Copywriting For Facebook | 00:00:00 | ||
Copywriting For LinkedIn | 00:00:00 | ||
Case Study: iostudio | 00:00:00 |
About This Course
Who this course is for:
- Anyone interested in learning the art and science of copywriting
- Aspiring copywriters wanting to master their skills
- Marketing professionals looking to develop their career
- Business owners who want to understand how copywriting can improve their marketing efforts
- Freelancers who want to learn how to become an effective copywriter
- Entrepreneurs, startups and business people wanting to understand how copywriting can grow their business
- Web and graphic designers needing to understand the role or copywriting
- Anyone aspiring to reach new customers and improve sales conversion
What you’ll learn:
- What modern copywriting is and what you need to know to do it effectively
- How to gain a thorough understanding of your audience, competition, products, and your brand’s unique voice
- Copywriting tactics including structure, persuasion, emotion, power words, clarity, and more
- Proven copywriting formulas that remove the guesswork from writing
- The differences between business-to-business (B2B) and business-to-consumer (B2C) copywriting and how to craft B2B copywriting most effectively
- How to write headlines that draw people in and get them moving down the rest of the page
- Copywriting tactics for specific types of projects, including landing pages, call-to-actions (CTA), email, social media, videos, and much more
Requirements:
- No prior knowledge required to take this course
You can learn exactly what words will increase the level of your success every single time. No guesswork, no finger crossing, no hoping and praying the words you write will do what you need them to do. When you hit send or publish, you can feel comfortable knowing the words you’ve chosen have the best chance to get you more engagement, more subscribers, more conversions, more sales, or more of whatever it is you’re looking to accomplish. And you can do this by learning how to effectively apply copywriting best practices to everything you write. Whether you’re aware of it or not, copywriting is one of the most essential elements of effective marketing. It’s the art and science of strategically delivering words that get people to take some form of action.
Need more subscribers? Copywriting can help. Need more opens, more engagement, more conversions? You’ve got it. Copywriting can help there, too. How about more sales? Of course! Becoming good at copywriting gives you one of the most powerful and predictable tools to transform the success of your business. Sound too good to be true? Well, imagine this, you’re sitting at your computer, coffee in hand, writing an email to your list of subscribers. You’re excited because you know – based on the copywriting techniques you’ve used in both the subject line and body of your email – there’s a high likelihood your subscribers will not only open your email, but also read what’s inside and be motivated to click on your call to action.
Our Promise to You
By the end of this course, you will have learned to write effective copies.
10 Day Money Back Guarantee. If you are unsatisfied for any reason, simply contact us and we’ll give you a full refund. No questions asked.
Get started today and learn more about the copywriting that sells.
Course Curriculum
Section 1 - Introduction | |||
Introduction To Copywriting | 00:00:00 | ||
Downloadable Resources | 00:00:00 | ||
What Is Copywriting | 00:00:00 | ||
Know Your Product | 00:00:00 | ||
Practice: Know Your Product | 00:00:00 | ||
Know Your Competition | 00:00:00 | ||
Competitive Copywriting | 00:00:00 | ||
Case Study: Volkswagen | 00:00:00 | ||
Know Your Audience | 00:00:00 | ||
Practice: Know Your Audience | 00:00:00 | ||
Know Your Voice And Tone | 00:00:00 | ||
Know Your Media | 00:00:00 | ||
Section 2 - Crafting Your Copy | |||
Intro To Crafting Your Copy | 00:00:00 | ||
The Art Of Persuasion | 00:00:00 | ||
How To Use Power Words | 00:00:00 | ||
Structure And Technique | 00:00:00 | ||
How To Stir Emotion | 00:00:00 | ||
Writer's Block | 00:00:00 | ||
How To Write Simply | 00:00:00 | ||
Practice: Writing Simply | 00:00:00 | ||
Copywriting Styles | 00:00:00 | ||
Don't Get Sued (Plagiarism Edition) | 00:00:00 | ||
Don't Get Sued (Legal Edition) | 00:00:00 | ||
Avoid Common Mistakes | 00:00:00 | ||
Practice: Crafting Your Copy | 00:00:00 | ||
Section 3 - Copywriting Formulas | |||
Storytelling: The Hero's Journey | 00:00:00 | ||
Storytelling: More Storytelling | 00:00:00 | ||
Persuasive Formulas | 00:00:00 | ||
Copywriting Formulas: AIDA and More | 00:00:00 | ||
Practice: Copywriting Formulas | 00:00:00 | ||
Section 4 - Copywriting For B2B Vs B2C | |||
Intro To Copywriting For B2B vs B2C | 00:00:00 | ||
Differences Between B2B And B2C | 00:00:00 | ||
B2B Copywriting Best Practices | 00:00:00 | ||
Case Study: Zendesk | 00:00:00 | ||
Section 5 - Creating Great Headlines | |||
Intro To Creating Headlines | 00:00:00 | ||
How And Why Headlines Work | 00:00:00 | ||
Modern Formulas For Headlines | 00:00:00 | ||
Practice: Modern Formulas For Headlines | 00:00:00 | ||
How To test Headlines And Why | 00:00:00 | ||
Supporting Headlines With Leads | 00:00:00 | ||
Creating Readable Headlines | 00:00:00 | ||
Twitter Headlines | 00:00:00 | ||
Section 6 - Copywriting For Landing Pages And CTAs | |||
Intro To Copywriting For Landing Pages | 00:00:00 | ||
Landing Page Basics And Structure | 00:00:00 | ||
Practice: Planning Your Landing Page | 00:00:00 | ||
Landing Page Copy Styles And Themes | 00:00:00 | ||
Writing Copy For Landing Pages | 00:00:00 | ||
CTAs | 00:00:00 | ||
Case Study: Shipt | 00:00:00 | ||
Section 7 - Copywriting For Email | |||
Intro To Email Copywriting | 00:00:00 | ||
Product Announcements And Promotional Emails | 00:00:00 | ||
Practice: Email Types - Announcements And Promos | 00:00:00 | ||
Newsletters and Transactional Emails | 00:00:00 | ||
Email Copy Best Practices | 00:00:00 | ||
Subject Lines | 00:00:00 | ||
Writing Letters And Brand Messages | 00:00:00 | ||
Case Study: Physician Associates Survey | 00:00:00 | ||
Section 8 - Copywriting For Social Media | |||
Intro To Social Media Copywriting | 00:00:00 | ||
Social Media Platform Differences | 00:00:00 | ||
Practice: Social Media Platform Differences | 00:00:00 | ||
Writing Profiles For Social Media | 00:00:00 | ||
Headline And Copy Best Practices | 00:00:00 | ||
Copywriting For Facebook | 00:00:00 | ||
Copywriting For LinkedIn | 00:00:00 | ||
Case Study: iostudio | 00:00:00 |
Even presents a thorough course...
Even presents a thorough course mixed with humorous sarcasm and a little fluff. This was not copy so it can have fluff. Write as I say not as I speak, he says. Great job, very informative. Thanks!
Great course
very informative and easy to follow, I’ve learned a lot in my own time.