About This Course

You can learn exactly what words will increase the level of your success every single time. No guesswork, no finger crossing, no hoping and praying the words you write will do what you need them to do. When you hit send or publish, you can feel comfortable knowing the words you’ve chosen have the best chance to get you more engagement, more subscribers, more conversions, more sales, or more of whatever it is you’re looking to accomplish. And you can do this by learning how to effectively apply copywriting best practices to everything you write. Whether you’re aware of it or not, copywriting is one of the most essential elements of effective marketing. It’s the art and science of strategically delivering words that get people to take some form of action.

Need more subscribers? Copywriting can help. Need more opens, more engagement, more conversions? You’ve got it. Copywriting can help there, too. How about more sales? Of course! Becoming good at copywriting gives you one of the most powerful and predictable tools to transform the success of your business. Sound too good to be true? Well, imagine this, you’re sitting at your computer, coffee in hand, writing an email to your list of subscribers. You’re excited because you know – based on the copywriting techniques you’ve used in both the subject line and body of your email – there’s a high likelihood your subscribers will not only open your email, but also read what’s inside and be motivated to click on your call to action.

What you’ll learn:

  • What copywriting is and what you need to know to do it effectively
  • How to gain a thorough understanding of your audience, competition, products, and your brand’s unique voice
  • Copywriting tactics including structure, persuasion, emotion, power words, clarity, and more
  • Proven copywriting formulas that remove the guesswork from writing
  • The differences between business-to-business (B2B) and business-to-consumer (B2C) copywriting and how to craft B2B copywriting most effectively
  • How to write headlines that draw people in and get them moving down the rest of the page
  • Copywriting tactics for specific types of projects, including landing pages, call-to-actions (CTA), email, social media, videos, and much more

Who this course is for:

  • Anyone interested in learning the art and science of copywriting
  • Aspiring copywriters wanting to master their skills
  • Marketing professionals looking to develop their career
  • Business owners who want to understand how copywriting can improve their marketing efforts
  • Freelancers who want to learn how to become an effective copywriter
  • Entrepreneurs, startups and business people wanting to understand how copywriting can grow their business
  • Web and graphic designers needing to understand the role or copywriting
  • Anyone aspiring to reach new customers and improve sales conversion

Our Promise to You

By the end of this course, you will have learned to write effective copies.

30 Day Money Back Guarantee. If you are unsatisfied for any reason, simply contact us and we’ll give you a full refund. No questions asked.

Get started today and learn more about the copywriting that sells.

Course Curriculum

Section 1 - Introduction
Introduction To Copywriting 00:00:00
Downloadable Resources 00:00:00
What Is Copywriting 00:00:00
Know Your Product 00:00:00
Practice: Know Your Product 00:00:00
Know Your Competition 00:00:00
Competitive Copywriting 00:00:00
Case Study: Volkswagen 00:00:00
Know Your Audience 00:00:00
Practice: Know Your Audience 00:00:00
Know Your Voice And Tone 00:00:00
Know Your Media 00:00:00
Section 2 - Crafting Your Copy
Intro To Crafting Your Copy 00:00:00
The Art Of Persuasion 00:00:00
How To Use Power Words 00:00:00
Structure And Technique 00:00:00
How To Stir Emotion 00:00:00
Writer’s Block 00:00:00
How To Write Simply 00:00:00
Practice: Writing Simply 00:00:00
Copywriting Styles 00:00:00
Don’t Get Sued (Plagiarism Edition) 00:00:00
Don’t Get Sued (Legal Edition) 00:00:00
Avoid Common Mistakes 00:00:00
Practice: Crafting Your Copy 00:00:00
Section 3 - Copywriting Formulas
Storytelling: The Hero’s Journey 00:00:00
Storytelling: More Storytelling 00:00:00
Persuasive Formulas 00:00:00
Copywriting Formulas: AIDA and More 00:00:00
Practice: Copywriting Formulas 00:00:00
Section 4 - Copywriting For B2B Vs B2C
Intro To Copywriting For B2B vs B2C 00:00:00
Differences Between B2B And B2C 00:00:00
B2B Copywriting Best Practices 00:00:00
Case Study: Zendesk 00:00:00
Section 5 - Creating Great Headlines
Intro To Creating Headlines 00:00:00
How And Why Headlines Work 00:00:00
Modern Formulas For Headlines 00:00:00
Practice: Modern Formulas For Headlines 00:00:00
How To test Headlines And Why 00:00:00
Supporting Headlines With Leads 00:00:00
Creating Readable Headlines 00:00:00
Twitter Headlines 00:00:00
Section 6 - Copywriting For Landing Pages And CTAs
Intro To Copywriting For Landing Pages 00:00:00
Landing Page Basics And Structure 00:00:00
Practice: Planning Your Landing Page 00:00:00
Landing Page Copy Styles And Themes 00:00:00
Writing Copy For Landing Pages 00:00:00
CTAs 00:00:00
Case Study: Shipt 00:00:00
Section 7 - Copywriting For Email
Intro To Email Copywriting 00:00:00
Product Announcements And Promotional Emails 00:00:00
Practice: Email Types – Announcements And Promos 00:00:00
Newsletters and Transactional Emails 00:00:00
Email Copy Best Practices 00:00:00
Subject Lines 00:00:00
Writing Letters And Brand Messages 00:00:00
Case Study: Physician Associates Survey 00:00:00
Section 8 - Copywriting For Social Media
Intro To Social Media Copywriting 00:00:00
Social Media Platform Differences 00:00:00
Practice: Social Media Platform Differences 00:00:00
Writing Profiles For Social Media 00:00:00
Headline And Copy Best Practices 00:00:00
Copywriting For Facebook 00:00:00
Copywriting For LinkedIn 00:00:00
Case Study: iostudio 00:00:00
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