How To Prepare A One-Page Marketing Plan

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This course is designed for those interested to learn the basics of writing a marketing plan, knowing what a unique value proposition is, writing the components of a strategy, and creating both an action and budget plan.

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About This Coursebeginner

Course starts by looking at what you need to consider before you start writing, how to prepare a communication strategy outline and template, how to gather the data, how to start writing different sections, how to complete proofreading, formatting and prepare for a presentation. This course is designed for entrepreneurs, managers, communication professionals and everyone else seeking practical advice on how to write a quality communication strategy, quickly and effectively.  By the end of the course, you will be able to write a quality communication strategy in 2 – 3 days.  You will benefit from practical tips on how to prepare a communication strategy outline, communication strategy template in Microsoft Word, communication strategy presentation template in Microsoft PowerPoint, how to write different sections, how to write quality content and how to make it look professional.

First, we start by understanding the current situation of your company in terms of communication.  Then, we analyze the priorities of stakeholders and define the goals and objectives of the communication strategy.  Course continues by showing you how to prepare your unique value proposition as well as how to write each component of the strategy including the aims of the strategy, current situation, assumptions and risks, audiences, strategic communication objectives, strategic communication deliverables and key performance indicators, communication channels and tools, key communication messages, action plan and budget plan.

Course includes templates for outline, strategy document template, strategy presentation template and strategy action plan. In order to attend this course, you need to follow the course videos, access additional websites provided in the course, utilize the templates and checklists provided.

Who this course is for:

  • New or existing communication professional or project manager
  • Marketers or digital marketers

Our Promise to You

By the end of this course, you will have learned to write a one-page marketing plan.

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Course Curriculum

Course Sections


Downloadable Materials

Why Prepare A One-Page Marketing Plan?

Objectives Of The Marketing Plan

What Kind Of Information Do We Need?

Structure Of The One-Page Marketing Plan

Online Resources, Samples And Templates

Our Template For The One-Page Marketing Plan



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