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About This Course

Who this course is for:

  • Students interested in marketing and business education.
  • Entrepreneurs, business developers, and start-up owners.
  • All levels of business analysts

What you’ll learn: 

  • Pricing techniques
  • Pricing assessment methods, including break-even analysis and net present value capital budgeting model
  • Excel spreadsheet examples
  • Concepts of elastic demand, optimal pricing, and price discrimination.


  • No prior knowledge is required to take this course. 

Pricing is one of the major elements of marketing. Setting prices for products or services has been an ever-challenging task for organizations. Paying attention to the changing economic system, strong competitors in the marketplace, and client budget, the secret to success of pricing goods has been based mainly on a psychological assessment of the client and solid price analytics. 

SCANBA has developed an easy to follow course in price analytics for online education. In this course, you together with Lars and his company, Lars Coffee Mugs, will study different pricing techniques, pricing assessment methods, concepts of profitable pricing, and learn about price discrimination.

Our Promise to You

By the end of this course, you will have learned the techniques of price analysis.

30 Day Money Back Guarantee. If you are unsatisfied for any reason, simply contact us and we’ll give you a full refund. No questions asked.

Get started today and learn more about Price Analytics.

Course Curriculum

Section 1 - Pricing Techniques
Pricing Techniques Overview 00:00:00
Downloadable Course Resources 00:00:00
Creaming Pricing 00:00:00
Demand-Based Pricing 00:00:00
Everyday Low Pricing 00:00:00
Going Rate Pricing 00:00:00
Markup Or Cost Plus Pricing 00:00:00
Markup Or Cost Plus Pricing Example 00:00:00
Penetration Pricing 00:00:00
Prestige Pricing 00:00:00
Target Return Pricing 00:00:00
Tiered Pricing 00:00:00
Value-In-Use Pricing 00:00:00
Variant Pricing 00:00:00
Pricing Techniques Summary 00:00:00
Section 2 - Pricing Assessment
Pricing Assessment Overview 00:00:00
Break-even Analysis 00:00:00
Break-even Analysis Process 00:00:00
Break-even Calculation Example 00:00:00
Net Present Value Capital Budgeting Model 00:00:00
Net Present Value Analysis Process 00:00:00
Net Present Value Calculation Example 00:00:00
Internal Rate Of Return Model 00:00:00
Internal Rate Of Return Analysis Process 00:00:00
Internal Rate Of Return Calculation Example 00:00:00
Section 3 - Profitable Pricing
Profitable Pricing Overview 00:00:00
Price Elasticity 00:00:00
Gather The Demand Data 00:00:00
Price Elasticity Calculation Example 00:00:00
Optimal Pricing 00:00:00
Optimal Pricing Calculation Example 00:00:00
Section 4 - Price Discrimination
Price Discrimination 00:00:00

Course Reviews


1 ratings
    CHRISTOS SEITANIDISJuly 13, 2020 at 7:43 am

    Excellent! God bless! All the best!

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