This course is designed for those interested to learn the basics of price analytics, study different pricing techniques, pricing assessment methods, concepts of profitable pricing, and learn about price discrimination.
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Who this course is for:
- Students interested in marketing and business education.
- Entrepreneurs, business developers, and start-up owners.
- All levels of business analysts
What you’ll learn:Â
- Pricing techniques
- Pricing assessment methods, including break-even analysis and net present value capital budgeting model
- Excel spreadsheet examples
- Concepts of elastic demand, optimal pricing, and price discrimination.
Requirements:Â
- No prior knowledge is required to take this course.Â
Pricing is one of the major elements of marketing. Setting prices for products or services has been an ever-challenging task for organizations. Paying attention to the changing economic system, strong competitors in the marketplace, and client budget, the secret to success of pricing goods has been based mainly on a psychological assessment of the client and solid price analytics.Â
SCANBA has developed an easy to follow course in price analytics for online education. In this course, you together with Lars and his company, Lars Coffee Mugs, will study different pricing techniques, pricing assessment methods, concepts of profitable pricing, and learn about price discrimination.
Our Promise to You
By the end of this course, you will have learned the techniques of price analysis.
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Get started today and learn more about Price Analytics.
Course Curriculum
| Section 1 - Pricing Techniques | |||
| Pricing Techniques Overview | 00:00:00 | ||
| Downloadable Course Resources | 00:00:00 | ||
| Creaming Pricing | 00:00:00 | ||
| Demand-Based Pricing | 00:00:00 | ||
| Everyday Low Pricing | 00:00:00 | ||
| Going Rate Pricing | 00:00:00 | ||
| Markup Or Cost Plus Pricing | 00:00:00 | ||
| Markup Or Cost Plus Pricing Example | 00:00:00 | ||
| Penetration Pricing | 00:00:00 | ||
| Prestige Pricing | 00:00:00 | ||
| Target Return Pricing | 00:00:00 | ||
| Tiered Pricing | 00:00:00 | ||
| Value-In-Use Pricing | 00:00:00 | ||
| Variant Pricing | 00:00:00 | ||
| Pricing Techniques Summary | 00:00:00 | ||
| Section 2 - Pricing Assessment | |||
| Pricing Assessment Overview | 00:00:00 | ||
| Break-even Analysis | 00:00:00 | ||
| Break-even Analysis Process | 00:00:00 | ||
| Break-even Calculation Example | 00:00:00 | ||
| Net Present Value Capital Budgeting Model | 00:00:00 | ||
| Net Present Value Analysis Process | 00:00:00 | ||
| Net Present Value Calculation Example | 00:00:00 | ||
| Internal Rate Of Return Model | 00:00:00 | ||
| Internal Rate Of Return Analysis Process | 00:00:00 | ||
| Internal Rate Of Return Calculation Example | 00:00:00 | ||
| Section 3 - Profitable Pricing | |||
| Profitable Pricing Overview | 00:00:00 | ||
| Price Elasticity | 00:00:00 | ||
| Gather The Demand Data | 00:00:00 | ||
| Price Elasticity Calculation Example | 00:00:00 | ||
| Optimal Pricing | 00:00:00 | ||
| Optimal Pricing Calculation Example | 00:00:00 | ||
| Section 4 - Price Discrimination | |||
| Price Discrimination | 00:00:00 | ||
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