This course is designed for those interested to learn the basics of search engine optimization for SEO and how to structure your website using keyword research. Read more.
I'm Jonas Larsson and have been working in SEO as a consultant the last 10 years. During 8 of these years I've been fortunate to host educations.
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If you are a small business owner working with your own website, a developer, graphic designer or copy writer that want to broaden your knowledge to provide more value to your clients or raise your future salary or you want to learn the basics of SEO to see if it is your future career – this course is for you.
In this course, I will go through the 4 foundations of SEO – Technical, Structure, Content and Links one by one – and give you all the important knowledge in these fields.
Who this course is for:
- Web editors, webmasters, marketing assistants etc. that are working with web, but are not experienced in SEO.
- The new website owner who just created a website and need the knowledge and support to make it optimized for search engines.
- The digital marketing interested who wants to see if SEO is their future career.
Our Promise to You
By the end of this course, you will have learned search engine optimization or SEO.
10 Day Money Back Guarantee. If you are unsatisfied for any reason, simply contact us and we’ll give you a full refund. No questions asked.
Get started today and learn more about search engine optimization or SEO.
Course Curriculum
Section 1 - Introduction | |||
Downloadable Materials | 00:00:00 | ||
Introduction To The Course | 00:00:00 | ||
What Is A Search Engine? | 00:00:00 | ||
Search Engine Market Shares | 00:00:00 | ||
What Does The Search Engine Do? | 00:00:00 | ||
When Is SEO Prioritized? | 00:00:00 | ||
SEO Not Prioritized | 00:00:00 | ||
When To Start? | 00:00:00 | ||
Section 2 - Brand Search | |||
Introduction To Brand Search Result | 00:00:00 | ||
Why Is Brand Search Important? | 00:00:00 | ||
Google Advertisements In Brand Search | 00:00:00 | ||
Organic Brand Search | 00:00:00 | ||
Google My Business | 00:00:00 | ||
Product Listing Advertisements | 00:00:00 | ||
Organic Second Example | 00:00:00 | ||
My Business Second Example | 00:00:00 | ||
My Business Questions And Answers | 00:00:00 | ||
Negative Results And Reputation Management | 00:00:00 | ||
Section 3 - Status Analysis | |||
Introduction To Status Analysis | 00:00:00 | ||
Brand Search Result Status | 00:00:00 | ||
Google Analytics Status | 00:00:00 | ||
Search Console Status | 00:00:00 | ||
Visibility Status | 00:00:00 | ||
Back-Links Status | 00:00:00 | ||
Section 4 - The Foundations Of SEO | |||
Introduction To The Section | 00:00:00 | ||
What Is SEO? | 00:00:00 | ||
Example Site 1 | 00:00:00 | ||
Example Site 2 | 00:00:00 | ||
Example Site 3 | 00:00:00 | ||
You Need All Foundations | 00:00:00 | ||
Section 5 - Keyword Research | |||
Introduction To Keyword Research | 00:00:00 | ||
What Is A Keyword? | 00:00:00 | ||
Write What You Are | 00:00:00 | ||
Write Like Your Visitors | 00:00:00 | ||
Keyword Categories | 00:00:00 | ||
Head Keywords Vs. Long Tail Keywords | 00:00:00 | ||
Use Your Competitors | 00:00:00 | ||
Use Your Own Head | 00:00:00 | ||
Use Search Console | 00:00:00 | ||
Use Ubersuggest | 00:00:00 | ||
Use Mergewords | 00:00:00 | ||
Use Keyword Planner | 00:00:00 | ||
The Keyword List | 00:00:00 | ||
Section 6 - Website Structure | |||
Introductions To Website Structure | 00:00:00 | ||
An Ideal Web Site Structure | 00:00:00 | ||
The Different Page Types | 00:00:00 | ||
The Start Page | 00:00:00 | ||
Main Category Pages | 00:00:00 | ||
Sub Category Pages | 00:00:00 | ||
Product Pages | 00:00:00 | ||
Product Pages In E-Commerce | 00:00:00 | ||
Local Pages | 00:00:00 | ||
Local Page - The Worst Example | 00:00:00 | ||
Other Page Types | 00:00:00 | ||
The Menus | 00:00:00 | ||
The Footer | 00:00:00 | ||
The Header | 00:00:00 | ||
Cookie Policy Information | 00:00:00 | ||
Section 7 - Content And On Page SEO | |||
Introduction To Content And On Page SEO | 00:00:00 | ||
On Site SEO Elements | 00:00:00 | ||
Titles | 00:00:00 | ||
Meta Description | 00:00:00 | ||
Meta Description And Ranking | 00:00:00 | ||
Headlines | 00:00:00 | ||
Images | 00:00:00 | ||
Images For Traffic | 00:00:00 | ||
Content | 00:00:00 | ||
Search Engines Love Content | 00:00:00 | ||
Content According To Google | 00:00:00 | ||
User Generated Content | 00:00:00 | ||
Links And Anchor Texts | 00:00:00 | ||
URLs And Permalinks | 00:00:00 | ||
Section 8 - Technical SEO | |||
Introduction To Technical SEO | 00:00:00 | ||
No Index | 00:00:00 | ||
No Index In WordPress | 00:00:00 | ||
Robots | 00:00:00 | ||
The No Index Robots Paradox | 00:00:00 | ||
Canonical URLs | 00:00:00 | ||
Href Lang | 00:00:00 | ||
Dynamic Pages | 00:00:00 | ||
No Internal Links | 00:00:00 | ||
Page Speed | 00:00:00 | ||
Section 9 - Links - The Three Types Of Links And Improving Your Link Profile | |||
Introduction To Links | 00:00:00 | ||
The Three Kinds Of Links | 00:00:00 | ||
Back-Links | 00:00:00 | ||
Analyze Your Link Profile | 00:00:00 | ||
No-Follow Links | 00:00:00 | ||
Get New Back-Links | 00:00:00 | ||
Do Not Do This | 00:00:00 |
About This Course
If you are a small business owner working with your own website, a developer, graphic designer or copy writer that want to broaden your knowledge to provide more value to your clients or raise your future salary or you want to learn the basics of SEO to see if it is your future career – this course is for you.
In this course, I will go through the 4 foundations of SEO – Technical, Structure, Content and Links one by one – and give you all the important knowledge in these fields.
Who this course is for:
- Web editors, webmasters, marketing assistants etc. that are working with web, but are not experienced in SEO.
- The new website owner who just created a website and need the knowledge and support to make it optimized for search engines.
- The digital marketing interested who wants to see if SEO is their future career.
Our Promise to You
By the end of this course, you will have learned search engine optimization or SEO.
10 Day Money Back Guarantee. If you are unsatisfied for any reason, simply contact us and we’ll give you a full refund. No questions asked.
Get started today and learn more about search engine optimization or SEO.
Course Curriculum
Section 1 - Introduction | |||
Downloadable Materials | 00:00:00 | ||
Introduction To The Course | 00:00:00 | ||
What Is A Search Engine? | 00:00:00 | ||
Search Engine Market Shares | 00:00:00 | ||
What Does The Search Engine Do? | 00:00:00 | ||
When Is SEO Prioritized? | 00:00:00 | ||
SEO Not Prioritized | 00:00:00 | ||
When To Start? | 00:00:00 | ||
Section 2 - Brand Search | |||
Introduction To Brand Search Result | 00:00:00 | ||
Why Is Brand Search Important? | 00:00:00 | ||
Google Advertisements In Brand Search | 00:00:00 | ||
Organic Brand Search | 00:00:00 | ||
Google My Business | 00:00:00 | ||
Product Listing Advertisements | 00:00:00 | ||
Organic Second Example | 00:00:00 | ||
My Business Second Example | 00:00:00 | ||
My Business Questions And Answers | 00:00:00 | ||
Negative Results And Reputation Management | 00:00:00 | ||
Section 3 - Status Analysis | |||
Introduction To Status Analysis | 00:00:00 | ||
Brand Search Result Status | 00:00:00 | ||
Google Analytics Status | 00:00:00 | ||
Search Console Status | 00:00:00 | ||
Visibility Status | 00:00:00 | ||
Back-Links Status | 00:00:00 | ||
Section 4 - The Foundations Of SEO | |||
Introduction To The Section | 00:00:00 | ||
What Is SEO? | 00:00:00 | ||
Example Site 1 | 00:00:00 | ||
Example Site 2 | 00:00:00 | ||
Example Site 3 | 00:00:00 | ||
You Need All Foundations | 00:00:00 | ||
Section 5 - Keyword Research | |||
Introduction To Keyword Research | 00:00:00 | ||
What Is A Keyword? | 00:00:00 | ||
Write What You Are | 00:00:00 | ||
Write Like Your Visitors | 00:00:00 | ||
Keyword Categories | 00:00:00 | ||
Head Keywords Vs. Long Tail Keywords | 00:00:00 | ||
Use Your Competitors | 00:00:00 | ||
Use Your Own Head | 00:00:00 | ||
Use Search Console | 00:00:00 | ||
Use Ubersuggest | 00:00:00 | ||
Use Mergewords | 00:00:00 | ||
Use Keyword Planner | 00:00:00 | ||
The Keyword List | 00:00:00 | ||
Section 6 - Website Structure | |||
Introductions To Website Structure | 00:00:00 | ||
An Ideal Web Site Structure | 00:00:00 | ||
The Different Page Types | 00:00:00 | ||
The Start Page | 00:00:00 | ||
Main Category Pages | 00:00:00 | ||
Sub Category Pages | 00:00:00 | ||
Product Pages | 00:00:00 | ||
Product Pages In E-Commerce | 00:00:00 | ||
Local Pages | 00:00:00 | ||
Local Page - The Worst Example | 00:00:00 | ||
Other Page Types | 00:00:00 | ||
The Menus | 00:00:00 | ||
The Footer | 00:00:00 | ||
The Header | 00:00:00 | ||
Cookie Policy Information | 00:00:00 | ||
Section 7 - Content And On Page SEO | |||
Introduction To Content And On Page SEO | 00:00:00 | ||
On Site SEO Elements | 00:00:00 | ||
Titles | 00:00:00 | ||
Meta Description | 00:00:00 | ||
Meta Description And Ranking | 00:00:00 | ||
Headlines | 00:00:00 | ||
Images | 00:00:00 | ||
Images For Traffic | 00:00:00 | ||
Content | 00:00:00 | ||
Search Engines Love Content | 00:00:00 | ||
Content According To Google | 00:00:00 | ||
User Generated Content | 00:00:00 | ||
Links And Anchor Texts | 00:00:00 | ||
URLs And Permalinks | 00:00:00 | ||
Section 8 - Technical SEO | |||
Introduction To Technical SEO | 00:00:00 | ||
No Index | 00:00:00 | ||
No Index In WordPress | 00:00:00 | ||
Robots | 00:00:00 | ||
The No Index Robots Paradox | 00:00:00 | ||
Canonical URLs | 00:00:00 | ||
Href Lang | 00:00:00 | ||
Dynamic Pages | 00:00:00 | ||
No Internal Links | 00:00:00 | ||
Page Speed | 00:00:00 | ||
Section 9 - Links - The Three Types Of Links And Improving Your Link Profile | |||
Introduction To Links | 00:00:00 | ||
The Three Kinds Of Links | 00:00:00 | ||
Back-Links | 00:00:00 | ||
Analyze Your Link Profile | 00:00:00 | ||
No-Follow Links | 00:00:00 | ||
Get New Back-Links | 00:00:00 | ||
Do Not Do This | 00:00:00 |
GREETINGS AND BLESSINGS... FROM THE AMERICA´S HEART!!! EL SALVADOR!!!
GREAT MASTER COURSE… SIR!!!
THANK YOU FOR EXPLAINING THE BASICS OF SEARCH ENGINE OPTIMIZATION for SEO…
AND HOW TO STRUCTURE OUR WEBSITE USING KEYWORD RESEARCH!!!
IT IS INTERESTING TO LEARN FROM EXPERTS LIKE YOU!!!