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New Creative Advertising And Graphic Design Course
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2 STUDENTS
3h 29m

Learn advertising techniques and graphic design theory as well as a creative digital marketing campaign using Photoshop and Illustrator.

Read more.
Course Skill Level
Beginner
Time Estimate
3h 29m

Instructor

Khalil Ibrahim, aka "Abraham", Studied Arts, Advertising & Graphic design in the faculty of Applied Arts Helwan University. Then worked as a designer & got promoted to be a Chief design officer in International Advertising Agencies in many countries like DDB, TBWA & Sahara Petroleum Services. Then switched to freelancing while working in the Aviation field to pursue his passion for Flying & to travel the world (check Instagram for interesting photos) while learning about different Art dire


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About This Course

Who this course is for:

  • Graphic Designers who want to enhance their creativity and design techniques
  • Marketers and Digital Marketers who want to establish a creative advertising and art direction
  • Art Directors and Creatives who want to start using metaphors and famous thinking techniques to create creative advertising campaigns
  • Graphic Designers who are lacking imagination or new ideas
  • Anyone who wants to learn Graphic Design and Advertising and want to have a creative start through their portfolio
  • Advertisers who want to take their advertising campaigns to the next level

What you’ll learn: 

  • Creative advertising ideas techniques and how to use metaphors for great ads.
  • Studying famous advertising campaigns methods and techniques
  • Graphic design and art movements like the Bauhaus Art movement.
  • Visual and graphic design theories like the Gestalt Theory and Principles.
  • Graphic design and advertising composition rules.
  • Advertising graphic design typography rules, classifications and terminology.
  • Typography common mistakes and avoiding them.
  • Font pairings
  • Graphic design and advertising color theory.
  • Graphic design design theories.
  • Creating graphic design elements from scratch using Adobe Illustrator.
  • Adobe Illustrator intensive training.
  • Graphic design and advertising brainstorming.
  • Practical knowledge in graphic design and advertising by creating an entire advertising campaign.
  • Photoshop intensive training through practical use.
  • Digital Marketing and Social Media Ads strategy.
  • Applying metaphors to come up with creative Advertising.

Requirements: 

  • Basic Knowledge of Photoshop and Illustrator is recommended but not mandatory

Advertising and Graphic Design have always been associated with creativity and brilliant ideas right? Well, actually there is a science behind being a creative Graphic designer…

This course is all about the science behind creative advertising and Graphic design.

 

What you will learn in the Creative Advertising and Graphic Design Course?

1 – Creative Thinking Techniques used in Advertising and Marketing:

You will learn about the thinking and graphic design techniques used in famous international advertising campaigns from Coca-Cola, Pepsi, Mercedes Benz, Nevia, McDonald’s and more…

2 – Graphic Design Theories and Art Movements:

We will also talk about famous art and graphic design movements in design history like the Bauhaus for instance so you can learn from them how to utilize minimalism in your designs.

Also, we will learn about the Gestalt theory which really explains how our visual perception works and how to deceive and trick visual systems sometimes and even how your brain is deceiving you yourself most of the time.

3 – Graphic Design Compositions and Colors:

You will learn about graphic design composition rules & theories and how to organize your graphic design elements in balance and harmony.

We will talk about colors in graphic design and when to select a specific color based on its meaning and how to utilize strong color palettes through your designs and ads.

4 – Typography in detail:

Needless to mention that great typography is what sets your design apart and delivers your message in the strongest way and that’s why we will learn about Typography Anatomy, classifications, terminology and how to control your type within certain visual rules, and how to apply hierarchy or even how to select multiple fonts together and most importantly where to find amazing fonts & even we will discover the most common typography mistakes in graphic design and advertising and how to avoid them.

5 – Graphic Design Elements from Scratch & Photoshop & Illustrator Intensive Training:

Also, you will learn how to create your graphic design elements from scratch using Adobe Illustrator or even get amazing graphic design elements from really cool resources. 

7 – The Practical Part of this Course (An entire Advertising Campaign) (Digital Marketing)

By Now, you will be ready for the fun part of this course where we will brainstorm together for an entire Creative Advertising campaign, where we will be using space-time theme from Albert Einstein’s general relativity theory to reverse time & gravity which is really cool, then we will put that knowledge into practice by designing the entire digital marketing campaign together using the industry standard applications: Adobe Photoshop and Illustrator. We’ll be going through simple steps to make sure everyone can follow along even for a beginner this should be easy and also achieve minimalism through our social media Ads.

8 – Great resources and Community group for feedback, inspiration and Potential Jobs:

You will also get tons of resources like graphic design files, great links and exercise files. Also, you will get access to our creative facebook group where you can get feedback on your design or get inspired by thousands of like-minded designers from all over the world and even many job offers are being posted there constantly so eventually you might be landing yourself a job.

 

The Instructor is What Makes the course so special, Right?

Khalil Ibrahim is a Chief design officer and Design Academy Founder who studied Advertising and graphic design in the faculty of Applied Arts and worked in many international advertising agencies with experience of over 15 years in the design field and using Adobe applications. Besides traveling around the world learning about different Design Schools, Trends and Art Directions. He really cared to make sure you understand the graphic design tools, technicals, and concepts and to really learn it in a creative way to apply it like a Creative professional.

So, what are you waiting for, Enroll now and let’s think outside the box!

 

Our Promise to You

By the end of this course, you will have learned how to create creative advertising through graphic design.

10 Day Money Back Guarantee. If you are unsatisfied for any reason, simply contact us and we’ll give you a full refund. No questions asked.

Get started today!

Course Curriculum

Section 1 - Introduction To Creative Advertising And Graphic Design Theories
Inside The Course 00:00:00
How To Study For This Advertising And Graphic Design Course 00:00:00
Course Resources 00:00:00
Section 2 - Advertising And Graphic Design Theories
Creative Thinking Techniques In Advertising, Graphic Design And Digital Marketing 00:00:00
Bauhaus For Graphic Design And Shapes Psychology 00:00:00
Gestalt Theory For Graphic Design And Advertising 00:00:00
Graphic Design And Advertising Composition Rules 00:00:00
Typography Classifications, Styles, Font Selection And Exercise 00:00:00
Typography Terms In Graphic Design And Hierarchy 00:00:00
Font Pairing In Advertising And Graphic Design 00:00:00
Common Typography Mistakes In Graphic Design 00:00:00
Color Theory For Graphic Design 00:00:00
Section 3 - Creating Advertising And Graphic Design Elements Using Adobe Illustrator
Graphic Design Elements (Part1) (Illustrator Basic Geometric Shapes) 00:00:00
Graphic Design Elements (Part 2) (Illustrator Layers And Designing) 00:00:00
Graphic Design Elements (Part 3) (Illustrator Blend Tool And Artboards) 00:00:00
Graphic Design Elements (Part4) (Illustrator Ornaments And Dashed Lines) 00:00:00
Section 4 - Creative Advertising Campaign (Digital Marketing, Social Media Or Outdoor Ads)
Creative Advertising Campaign Brainstorming And Metaphoric Ideas Explained 00:00:00
Advertising Campaign (Advertisement 1 Reverse Gravity 1 ) 00:00:00
Advertising Campaign (Advertisement 2 Reverse Gravity 2) 00:00:00
Advertising Campaign (Exercise) (Advertisement 3 Reverse Gravity 3) 00:00:00
20 Advertising Campaign (Advertisement 4 Reverse Time) 00:00:00
Advertising Campaign (Advertisement 5 Skin Freckles) 00:00:00
Advertising Campaign (Advertisement 6 Hydrafacial) 00:00:00
Advertising Campaign (Advertisement 7 Weight Loss Ad) 00:00:00