Learn the basics of great copy to get your audience’s attention.
Read more.Instructor
Lisa Newton, BA, MSc, FMAAT has a masters degree in Investment Management and a first class honours degree in Accounting with Marketing.
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Get Started with All Access PassBuy Only This CourseAbout This Course
Who this course is for:
- Marketers
- Copywriters
- Business owners
- Anyone who is interested in copywriting.Â
What you’ll learn:Â
- What copywriting is.Â
- What a good copywriter does.Â
- What headlines and taglines are
- What is a brief
Requirements:Â
- No prior knowledge is required to take this course
Are you a Blogger? A small business owner? A social media influencer? Do you want your writing to have a bigger impact? Do you want to get your message across more effectively? This course is for those who want to improve their copy-writing skills. Maybe you have to write emails and want to improve on the open rate? Or you are responsible for writing your own website and want to improve the content? Maybe your advertising is missing the mark and you need a better technique? or you want better user engagement on social media posts?
On this course we look at examples of great copy. We look at headlines and taglines and the key messages that we’re communicating with our audience. We look at brand values, and client briefs.
Our Promise to You
By the end of this course, you will have learned different ways to improve your copywriting to effectively get your message across.
10 Day Money Back Guarantee. If you are unsatisfied for any reason, simply contact us and we’ll give you a full refund. No questions asked.
Get started today!
Course Curriculum
| Section 1: Introduction And Course Units | |||
| Intro To The Course | 00:00:00 | ||
| Intro To The Course Tutor | 00:00:00 | ||
| What Does A Good Copywriter Do | 00:00:00 | ||
| Taglines | 00:00:00 | ||
| Film Poster Taglines | 00:00:00 | ||
| Headlines | 00:00:00 | ||
| Email Headlines | 00:00:00 | ||
| Headlines – Asking A Question | 00:00:00 | ||
| The Hook | 00:00:00 | ||
| The Brief | 00:00:00 | ||
| The Key Message | 00:00:00 | ||
| Consistency Is Key | 00:00:00 | ||
| The Psychology Of Copywriting | 00:00:00 | ||
| Use The Senses | 00:00:00 | ||
| Conclusion And Next Steps | 00:00:00 | ||
| Section 2: Downloadable | |||
| Lisa Newton – 10 Copyw – The Brief | 00:00:00 | ||
| Lisa Newton – Copywriting Workshop-2019 AW | 00:00:00 | ||
Course Review
5.0
2 RatingsRelated Courses
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Very good
Helpful info and good examples! I wish the pace was a bit faster, but it’s my personal preference. Valuable course for sure if you need to decide if you want to do copywriting and learn the basics.
Great
Great information and is a great talker. You get great information in different parts. Recommend.