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Copywriting For Beginners
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2h 42m

Learn the basics of great copy to get your audience’s attention.

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Course Skill Level
Time Estimate
2h 42m


Lisa Newton, BA, MSc, FMAAT has a masters degree in Investment Management and a first class honours degree in Accounting with Marketing.

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About This Course

Who this course is for:

  • Marketers
  • Copywriters
  • Business owners
  • Anyone who is interested in copywriting. 

What you’ll learn: 

  • What copywriting is. 
  • What a good copywriter does. 
  • What headlines and taglines are
  • What is a brief


  • No prior knowledge is required to take this course

Are you a Blogger? A small business owner? A social media influencer? Do you want your writing to have a bigger impact? Do you want to get your message across more effectively? This course is for those who want to improve their copy-writing skills. Maybe you have to write emails and want to improve on the open rate? Or you are responsible for writing your own website and want to improve the content? Maybe your advertising is missing the mark and you need a better technique? or you want better user engagement on social media posts?

On this course we look at examples of great copy. We look at headlines and taglines and the key messages that we’re communicating with our audience. We look at brand values, and client briefs.

Our Promise to You

By the end of this course, you will have learned different ways to improve your copywriting to effectively get your message across.

10 Day Money Back Guarantee. If you are unsatisfied for any reason, simply contact us and we’ll give you a full refund. No questions asked.

Get started today!

Course Curriculum

Section 1: Introduction And Course Units
Intro To The Course 00:00:00
Intro To The Course Tutor 00:00:00
What Does A Good Copywriter Do 00:00:00
Taglines 00:00:00
Film Poster Taglines 00:00:00
Headlines 00:00:00
Email Headlines 00:00:00
Headlines – Asking A Question 00:00:00
The Hook 00:00:00
The Brief 00:00:00
The Key Message 00:00:00
Consistency Is Key 00:00:00
The Psychology Of Copywriting 00:00:00
Use The Senses 00:00:00
Conclusion And Next Steps 00:00:00
Section 2: Downloadable
Lisa Newton – 10 Copyw – The Brief 00:00:00
Lisa Newton – Copywriting Workshop-2019 AW 00:00:00


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