Become a Marketing Expert from Zero. Learn how to create a comprehensive business strategy with analytical marketing!
Read more.Instructor
Hi, I’m Tonguc Akbas. Thanks for checking out my course. I work in a Fortune 500 company as a Marketing Manager. I have built 100+ successful data driven marketing campaigns in 3 different countries across Europe, the Middle East and Africa. I have studied “Marketing Analytics” from Columbia University. I have managed different marketing teams and expertized in the areas of: · Product Marketing: Design and launch of 1st to Market Digital Products · Segment Marketing: Marketing Commu
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About This Course
Who this course is for:
- Anyone who wants to become a marketing professional
- All students who are excited about marketing and communication
- Professionals with marketing career goals (regardless of their background or current role)
- Business owners and people who are planning to become entrepreneurs
- Marketing and Business Executives
- MBA graduates
What you’ll learn:
- Potentially Get Hired as a Marketing/Product/Brand Professional
- Build a Marketing Plan and Set up the 4Ps of Marketing
- Customer Segmentation with Data
- Market Research and Understanding Customer Needs
- Product Management and Design/Launch of a Product
- Leverage Pricing Strategies and Customer Psychology
- Financial Business Case Development
- Writing Award-Winning Marketing Brief
- Analytical Marketing Approach and Understanding Big Data Models
- Calculate Customer Lifetime Value and Design Customer Life Cycle
- Build Marketing Campaigns and Measure Success
- 25 Hands-on Exercises/Case Studies and Much More!
Requirements:
- It does not require previous marketing experience.
- The course is suitable for anyone who wants to get the essence of 8+ years of business and marketing experience in a distilled and practical way.
Learn from a Marketing Expert in Fortune Global 500 Companies.
Why is This Course Unique?
After reviewing many available courses in the market, we realized that the main issue/feedback was related to getting too much theoretical information without implementation examples. This makes them unprepared for real-life business situations, and ends up forgetting what they have learned.
So, in this course, we provide 25 data-driven hands-on exercises, including financial business case development, writing a marketing brief, designing a product, deciding the right price, etc., to teach each section in a way that can be fully understood and always remembered.
Also, we focus on real-life and big brand examples in several sections, such as segmentation, life cycle management, digital marketing, product management, etc., with case studies.
Is This Course Right for You?
Regardless if you are a student or someone with a technical/engineering background, or even an experienced marketer, this course will make you a complete business and marketing strategy expert.
You will be able to be potentially hired as a business expert (Marketing, Product, Brand Management). If you run your own business, you will be able to grow your own business and sales through the right marketing efforts.
Discover:
- How to Build a Marketing Mix?
- 4P of Marketing with Real Life Examples
- How to Target the Right Customers?
- Market Segmentation with Real Life Examples and Exercises with Data
- How to Understand Target Customer’s Need?
- Marketing Research with Question Examples
- How to Design the Right Product for Your Target Customer’s Need?
- Product Design Exercise
- How to Launch a New Product?
- Go-To-Market Strategy
- Competitive Analysis with Exercise
- Value Propositions with Case Studies
- How to Decide the Right Price?
- Price Optimization with Demand Curves with Exercises
- Understanding Price Elasticity with Exercises
- What are Psychological Pricing Strategies?
- Prospect Theory with Campaign Exercise
- Pricing Mind Games
- How to Build a Financial Business Case?
- Full Structure and Detailed Exercise
- How to Promote Your Product?
- Marketing Communications
- Digital Marketing with Example Campaigns
- 12 Important Marketing Terms
- How to Write a Perfect Marketing Brief?
- Full Structure and Award-Winning Brief Exercise
- How to Measure the Success of Your Campaign?
- Incremental Impact Calculations with Exercises
- Where to Sell Your Product?
- Channel Marketing Strategy with Exercise
- How to Increase Customer Value?
- Framework of CVM
- Calculation of Customer Lifetime Value with Exercise
- How to Minimize Churn/Disconnection?
- Big Data Model Structure with Exercise
- Correlation Matrix Exercise
- How to Build a Perfect Life Cycle for Customers?
- Structure and Real-Life Brand Exercise
- How to Build a Successful Campaign?
- Personalized Marketing with Campaign Examples
- Bonus: How to Innovate?
- Fishbone Technique with Exercise
- Hyper personalization in Marketing with Real Life Examples
Our Promise to You
By the end of this course, you will have learned how to grow your own business and sales through the right marketing efforts.
10 Day Money Back Guarantee. If you are unsatisfied for any reason, simply contact us and we’ll give you a full refund. No questions asked.
Get started today!
Course Curriculum
| Section 1 - Understanding Strategic Framework Of Marketing | |||
| Introduction | 00:00:00 | ||
| What Is Marketing? | 00:00:00 | ||
| Exercise 1: Let’s Shape Marketing Mix (The 4 Ps Of Marketing) | 00:00:00 | ||
| Section 1 – Understanding Strategic Framework Of Marketing | Unlimited | ||
| Section 2 - Who Is Your Target Audience?: Market Segmentation | |||
| What Is Market Segmentation? | 00:00:00 | ||
| Segmentation Types: Real Life Examples | 00:00:00 | ||
| Exercises 2 And 3: Let’s Create Market Segmentation With Data | 00:00:00 | ||
| How To Build And Leverage Segments?: Real Life Examples | 00:00:00 | ||
| Section 2 – Who Is Your Target Audience?: Market Segmentation | Unlimited | ||
| Section 3 - Understanding The Need Of Your Target Audience: Market Research | |||
| What Is Market Research And Types Of Market Research? | 00:00:00 | ||
| Exercise 4: Let’s See Question Examples For Market Research? | 00:00:00 | ||
| What Is NPS (Net Promoter Score)?: Calculation Example | 00:00:00 | ||
| Section 3 – Understanding The Need Of Your Target Audience: Market Research | Unlimited | ||
| Section 4 - How To Find The Right Solution For Customer Needs?: Product Development | |||
| How To Build Go-To-Market Strategy?: Product Marketing | 00:00:00 | ||
| Exercise 5: Let’s Conduct A Competitive Analysis | 00:00:00 | ||
| Creating Right Value Proposition For Product | 00:00:00 | ||
| Exercise 6: Let’s Determine The Right Price With Economic Value Calculation | 00:00:00 | ||
| Exercise 7: Let’s Design A Mobile Phone Based On Perceived Value | 00:00:00 | ||
| McKinsey Case Study: Understanding Value Map For Products | 00:00:00 | ||
| Golden Rules Of Product Management: Real Life Examples | 00:00:00 | ||
| Section 4 – How To Find The Right Solution For Customer Needs?: Product Development | Unlimited | ||
| Section 5 - How To Set Right Value For Product?: Pricing | |||
| Understanding Different Pricing Strategies: Real Life Examples | 00:00:00 | ||
| Exercises 8 And 9: Let’s Optimize Price With Market Demand Curves | 00:00:00 | ||
| Exercise 10: Let’s Calculate Price Elasticity Of Demand | 00:00:00 | ||
| Understanding Customer Psychology And Exercise 11: Prospect Theory | 00:00:00 | ||
| Psychological Pricing Tricks And Exercise 12: Let’s Draw A Pricing Curve | 00:00:00 | ||
| How To Build A Financial Business Case?: Structure And Tips | 00:00:00 | ||
| Exercise 13: Let’s Build A Business Case! | 00:00:00 | ||
| Exercise 14: Let’s Calculate Net Present Value And Return On Investment (ROI) | 00:00:00 | ||
| Section 5 – How To Set Right Value For Product?: Pricing | Unlimited | ||
| Section 6 - How To Promote A Product?: Marketing Communications | |||
| What Is Marketing Communication (MarCom) And Objectives Of MarCom? | 00:00:00 | ||
| ATL And BTL And TTL Advertising: Real Life Example | 00:00:00 | ||
| How To Build A MarCom Plan In An Organization? – Working With Agency | 00:00:00 | ||
| Exercise 15: Let’s Write A Marketing Brief Together! | 00:00:00 | ||
| Digital Marketing: Successful Real Life Campaign Examples | 00:00:00 | ||
| 12 Important Marketing Terms You Should Know | 00:00:00 | ||
| Exercise 16: Let’s Measure The Campaign Success Via Target Vs Control Groups | 00:00:00 | ||
| Exercise 17: Let’s Measure The Digital Campaign Success Via Incremental Revenue | 00:00:00 | ||
| Section 6 – How To Promote A Product?: Marketing Communications | Unlimited | ||
| Section 7 - Where To Sell Your Product?: Channel Marketing | |||
| What Is Channel Marketing With Benefits And Risks? | 00:00:00 | ||
| What Are The Types Of Channel Marketing Strategy?: Real Life Examples | 00:00:00 | ||
| Exercise 18: Let’s Decide The Best Channel Strategy For A Manufacturer | 00:00:00 | ||
| Channel Marketing Strategy Of Apple Brand | 00:00:00 | ||
| Section 7 – Where To Sell Your Product?: Channel Marketing | Unlimited | ||
| Section 8 - How To Make Most Of The Existing Customers?: Base Marketing | |||
| What Is Base Marketing? | 00:00:00 | ||
| Who Needs Base Marketing? (Customer Value Management) | 00:00:00 | ||
| Understanding The Framework Of Base Marketing (CVM): Real Life Examples | 00:00:00 | ||
| Customer As Investment: Customer Lifetime Value | 00:00:00 | ||
| Exercise 19: Let’s Calculate The Customer Lifetime Value (CLV) | 00:00:00 | ||
| Understanding Churn Management And Retention Strategies | 00:00:00 | ||
| Exercise 20: Let’s Evaluate The Accuracy Of A Big Data Churn Model | 00:00:00 | ||
| Exercise 21: Let’s Build A Customer Lifecycle Program! | 00:00:00 | ||
| Exercise 22: Let’s Build Personalized Marketing Campaigns And Real Life Examples | 00:00:00 | ||
| Campaign Management With Exercise 23: Let’s Build An Outbound Campaign | 00:00:00 | ||
| Section 8 – How To Make Most Of The Existing Customers?: Base Marketing | Unlimited | ||
| Section 9 - EXTRA: Innovation And Microsoft Excel Tips | |||
| What Is Innovation And Fishbone Technic? | 00:00:00 | ||
| Exercise 24: Let’s Solve A Problem With Fishbone Technic! | 00:00:00 | ||
| What Is The Next Level of Marketing?: Real Life Examples | 00:00:00 | ||
| Exercise 25: Microsoft Excel Tips (If Function, PivotTables, Vlookup) | 00:00:00 | ||
| Congratulations And Thank You! | 00:00:00 | ||
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