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Fundraising And Early-Stage Company Valuation For Owners, Investors And Entrepreneurs
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3h 36m

Understand the valuation methods used by business appraisers, venture capitalists and business angels.

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Course Skill Level
Time Estimate
3h 36m


My name is Candi Carrera. Born in 1972, I have been a value investor since 2001 with 90% of my personal savings invested in blue chip companies. One of my core principles is to never borrow money when investing in the stock market. I keep the remaining 10% as a permanent cash reserve to buy more stocks when markets get irrational & depressed which happens regularly. At the age of 50 and thanks to value investing learned from Warren Buffet & Benjamin Graham, I was able to "retire" and live tod

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About This Course

Who this course is for:

  • Founders and entrepreneurs who want to learn how to sell part of their equity to external investors
  • Novice investors in venture capital and private equity
  • Novice business angels that want to avoid paying too much for early stage companies

What you’ll learn: 

  • Understand the valuation methods used by business appraisers, venture capitalists and business angels
  • Understand the investors perspective when investing into early-stage companies/startups
  • Be able to determine company valuation through various methods (Comparable, Precedent, Berkus, Scorecard, Replacement and Income using business plan projections)
  • Understand the main principles of fundraising
  • Understand and differentiate between 3 types of investments (equity, debt, hybrid) and their attributes
  • Capture the principles of equity dilution through the various rounds of fundraising
  • Understand the role of term sheet and shareholder agreement


  • General interest in entrepreneurship and business management
  • Being fluent in general financial principles of investing
  • General interest in investing and venture capital/private equity methods

If you are an entrepreneur, founder or owner of an early-stage company OR if you are a business angel, venture capitalist or startup investor, this course is for you. 

Learn from an experienced independent board director what the core elements are to valuing early-stage or startup companies, avoiding underselling the company, not knowing exactly how to establish the value of the equity stake being sold.

I have been mentoring many young and novice entrepreneurs over the last decade. This course not only includes my experience as an independent board director where I regularly have to deal with private equity related investment decisions but also consolidates my mentoring observations of early-stage companies since 2010. 

I was privileged to act since 2010 as a mentor at the Luxembourg Chamber of Commerce Business Mentoring programme imported from Canada/Quebec. In 2018, I was also a founding member of the University of Luxembourg Venture Mentoring Service.

Amongst the core learnings, we will explore the following topics :

  • Company valuation from the founder or owner perspective
  • Estimate equity valuation specifically for startups and early stage companies
  • Help entrepreneurs avoid undervaluating/underselling company
  • Understand various valuation methods for early-stage companies including Market Approach, Income based approach using Discounted Cash Flows and the replacement cost approach
  • More specifically, in the Market Approach methods, we will discuss the Berkus Method, Precedent Transaction Method (PTM), Comparable Transaction Method (CTM) and the scorecard valuation method
  • Understand the role of term sheet and shareholder agreement
  • Understand and differentiate between 3 types of investments

Thank you for your interest in this training and I hope you will enjoy it.

With thanks,


Our Promise to You

By the end of this course, you will have learned company valuation.

10 Day Money Back Guarantee. If you are unsatisfied for any reason, simply contact us and we’ll give you a full refund. No questions asked.

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Course Curriculum

Section 1 - Introduction
Downloadable Course Resources 00:00:00
Introduction 00:00:00
Corporate Lifecycle And Fundraising Stages 00:00:00
Value Creation For Investors And Cost Of Capital 00:00:00
Section 2 - Determining Fair Value
Market Approach 00:00:00
Income Approach 00:00:00
Replacement Cost Approach 00:00:00
Section 3 - Fundraising
Equity Investments 00:00:00
Debt And Hybrid Investments 00:00:00
Shareholder Agreement And Term Sheet 00:00:00
Section 4 - Conclusion
Conclusion 00:00:00