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About This Course

Wipe the floor with your competition by implementing the proven Google AdWords techniques in this course.

We’ll start with the basics:

  • What Google AdWords is
  • How the advertising networks work
  • What factors result in your adverts being displayed
  • How competing adverts are ranked

With your grounding in the fundamentals of Adwords complete and a full understanding of how to navigate properly within your account, we will move on to how you can:

  • Identify the most profitable keywords in your market
  • Limit wasted clicks with carefully chosen negative keywords
  • Structure your Adwords campaigns properly to ensure high ad rank and quality scores
  • Boost advert performance with dynamic content

At the end of this section, you will have both a plan and the tools ready start developing your first optimized campaign.

Once built the campaigns will need calibrating and precisely targeted to ensure your adverts are only served to audiences with a high chance of engaging with your business.

These steps include:

  • Targeting specific geographic locations
  • Serving your adverts at the optimal times of the day
  • Marketing to previous visitors to your website with re-marketing
  • Testing ads and landing pages with A:B split testing
  • Boosting your ads performance and ROI with campaign optimization

This course will give you and your business a comprehensive step by step guide to getting most out of Google AdWords. Whether you want to train you and your staff or simply have a reference you can use anytime to help you get better results on advertising.

Get started today and learn how to use Google AdWords.

Our Promise to You
By the end of this course, you will have learned how to use Google AdWords.

30 Day Money Back Guarantee. If you are unsatisfied for any reason, simply contact us and we’ll give you a full refund. No questions asked.

Get started today and learn how to use Google AdWords!

About the Instructor:

David Black

David Black is one of the UK’s leading AdWords trainers and consultants, with over 6 years helping hundreds of businesses to reach their goals.

Course Curriculum

Section 1 - Advertising On Google: Core Principles
Intro: What Is Google AdWords? 00:00:00
How Google Organizes & Ranks Competing Adverts 00:00:00
The Search & Display Networks 00:00:00
The AdWords Account Dashboard 00:00:00
Live Demonstration: The AdWords Account Dashboard 00:00:00
Optimising Your Landing Pages To Improve Quality Scores 00:00:00
Keyword Match Types 00:00:00
Section 2 - Building Your AdWords Campaigns
How To Research Profitable Keywords 00:00:00
How To Structure Your AdWords Campaigns 00:00:00
Live Demonstration: Adding Keywords 00:00:00
Live Demonstration: Adding Negative Keywords 00:00:00
Writing Winning Text Adverts 00:00:00
Dynamic Keyword Insertion Tokens 00:00:00
Ad Extensions 00:00:00
Live Demonstration: Ad Extensions 00:00:00
Step By Step Walkthrough Of The AdWords Setup Process 00:00:00
Section 3 - Re-marketing On AdWords
What Is Re-marketing? 00:00:00
Live Demonstration: Setting Up Your Remarketing Campaign 00:00:00
Section 4 - Campaign Settings
Campaign Type 00:00:00
Networks 00:00:00
Devices 00:00:00
Location Targeting 00:00:00
Languages 00:00:00
Bid Strategy 00:00:00
Delivery Method 00:00:00
Section 5 - Performance Tracking
Live Demonstration: Setting Up Conversion Tracking 00:00:00
Live Demonstration: Linking AdWords To Analytics 00:00:00
Section 6 - Managing & Optimizing Your AdWords Campaigns
Optimizing Your AdWords Campaigns 00:00:00
AB Split Testing 00:00:00
Section 7 - Glossary
Ad Group 00:00:00
Ad Position 00:00:00
Ad Rank 00:00:00
Click 00:00:00
Click Through Rates (CTR) 00:00:00
Daily Budget 00:00:00
Keyword 00:00:00
Impressions 00:00:00
Quality Score 00:00:00
Relevance 00:00:00
Section 8 - Extras
Free £75 AdWords Voucher 00:00:00

Course Reviews


1 ratings
  1. peter plathan

    Good quick training


    Overall the training was pretty good.

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