Google AdWords Business Training

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This course is designed for those interested in learning how to use Google AdWords.

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buy single class $199
  • On Demand Video Lessons
  • Course Certificate
  • 24/7 Support

About This CourseBeginner

Wipe the floor with your competition by implementing the proven Google AdWords techniques in this course.

We’ll start with the basics:

  • What Google AdWords is
  • How the advertising networks work
  • What factors result in your adverts being displayed
  • How competing adverts are ranked

With your grounding in the fundamentals of Adwords complete and a full understanding of how to navigate properly within your account, we will move on to how you can:

  • Identify the most profitable keywords in your market
  • Limit wasted clicks with carefully chosen negative keywords
  • Structure your Adwords campaigns properly to ensure high ad rank and quality scores
  • Boost advert performance with dynamic content

At the end of this section, you will have both a plan and the tools ready start developing your first optimized campaign.

Once built the campaigns will need calibrating and precisely targeted to ensure your adverts are only served to audiences with a high chance of engaging with your business.

These steps include:

  • Targeting specific geographic locations
  • Serving your adverts at the optimal times of the day
  • Marketing to previous visitors to your website with re-marketing
  • Testing ads and landing pages with A:B split testing
  • Boosting your ads performance and ROI with campaign optimization

This course will give you and your business a comprehensive step by step guide to getting most out of Google AdWords. Whether you want to train you and your staff or simply have a reference you can use anytime to help you get better results on advertising.

Get started today and learn how to use Google AdWords.

Our Promise to You
By the end of this course, you will have learned how to use Google AdWords.

30 Day Money Back Guarantee. If you are unsatisfied for any reason, simply contact us and we’ll give you a full refund. No questions asked.

Get started today and learn how to use Google AdWords!

About the Instructor:

David Black

David Black is one of the UK’s leading AdWords trainers and consultants, with over 6 years helping hundreds of businesses to reach their goals.

Course Curriculum

Course Sections

Intro: What Is Google AdWords?

How Google Organizes & Ranks Competing Adverts

The Search & Display Networks

The AdWords Account Dashboard

Live Demonstration: The AdWords Account Dashboard

Optimising Your Landing Pages To Improve Quality Scores

Keyword Match Types

How To Research Profitable Keywords

How To Structure Your AdWords Campaigns

Live Demonstration: Adding Keywords

Live Demonstration: Adding Negative Keywords

Writing Winning Text Adverts

Dynamic Keyword Insertion Tokens

Ad Extensions

Live Demonstration: Ad Extensions

Step By Step Walkthrough Of The AdWords Setup Process

What Is Re-marketing?

Live Demonstration: Setting Up Your Remarketing Campaign

Campaign Type



Location Targeting


Bid Strategy

Delivery Method

Live Demonstration: Setting Up Conversion Tracking

Live Demonstration: Linking AdWords To Analytics

Optimizing Your AdWords Campaigns

AB Split Testing

Ad Group

Ad Position

Ad Rank


Click Through Rates (CTR)

Daily Budget



Quality Score


Free £75 AdWords Voucher


1 student review
  1. peter plathan says:

    Good quick training
    Overall the training was pretty good.