About This CourseBeginner
Wipe the floor with your competition by implementing the proven Google AdWords techniques in this course.
We’ll start with the basics:
- What Google AdWords is
- How the advertising networks work
- What factors result in your adverts being displayed
- How competing adverts are ranked
With your grounding in the fundamentals of Adwords complete and a full understanding of how to navigate properly within your account, we will move on to how you can:
- Identify the most profitable keywords in your market
- Limit wasted clicks with carefully chosen negative keywords
- Structure your Adwords campaigns properly to ensure high ad rank and quality scores
- Boost advert performance with dynamic content
At the end of this section, you will have both a plan and the tools ready start developing your first optimized campaign.
Once built the campaigns will need calibrating and precisely targeted to ensure your adverts are only served to audiences with a high chance of engaging with your business.
These steps include:
- Targeting specific geographic locations
- Serving your adverts at the optimal times of the day
- Marketing to previous visitors to your website with re-marketing
- Testing ads and landing pages with A:B split testing
- Boosting your ads performance and ROI with campaign optimization
This course will give you and your business a comprehensive step by step guide to getting most out of Google AdWords. Whether you want to train you and your staff or simply have a reference you can use anytime to help you get better results on advertising.
Get started today and learn how to use Google AdWords.
Our Promise to You
By the end of this course, you will have learned how to use Google AdWords.
30 Day Money Back Guarantee. If you are unsatisfied for any reason, simply contact us and we’ll give you a full refund. No questions asked.
Get started today and learn how to use Google AdWords!
About the Instructor:
David Black is one of the UK’s leading AdWords trainers and consultants, with over 6 years helping hundreds of businesses to reach their goals.
Section 1 - Advertising On Google: Core Principles
Intro: What Is Google AdWords?
How Google Organizes & Ranks Competing Adverts
The Search & Display Networks
The AdWords Account Dashboard
Live Demonstration: The AdWords Account Dashboard
Optimising Your Landing Pages To Improve Quality Scores
Keyword Match Types
Section 2 - Building Your AdWords Campaigns
How To Research Profitable Keywords
How To Structure Your AdWords Campaigns
Live Demonstration: Adding Keywords
Live Demonstration: Adding Negative Keywords
Writing Winning Text Adverts
Dynamic Keyword Insertion Tokens
Live Demonstration: Ad Extensions
Step By Step Walkthrough Of The AdWords Setup Process
Section 3 - Re-marketing On AdWords
What Is Re-marketing?
Live Demonstration: Setting Up Your Remarketing Campaign
Section 4 - Campaign Settings
Section 5 - Performance Tracking
Live Demonstration: Setting Up Conversion Tracking
Live Demonstration: Linking AdWords To Analytics
Section 6 - Managing & Optimizing Your AdWords Campaigns
Optimizing Your AdWords Campaigns
AB Split Testing
Section 7 - Glossary
Click Through Rates (CTR)
Section 8 - Extras
Free £75 AdWords Voucher