This course is designed for those interested in learning how to design logos.
Read more.Instructor
I have over 15 years experience in graphic design, web design, and marketing. I have run my own business since 2005. I am a bestselling author of seven books, bestselling instructor and an all-around good guy who wants success for you and your business. Being your own boss is an incredibly liberating experience but it can be difficult as well. There never seems to be enough time for what we want to do. I'm driven to help people experience the positive side of entrepreneurship, not the n
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Every business, every brand, and every product in the world need a logo. A logo designer has a huge and lucrative clientele.
But there’s more! Providing logo design services is a great gateway to forging a successful win-win relationship with a client so that you’re best placed to then offer other design services and do more exciting and creative work. Logo design is the passport to enter a promised land of business opportunity!
In this course, you will learn:
- the theory and art behind creating logos
- how to find logo design clients
- how to communicate with a client before and after the design process,
- how to design logos
- how to create logos electronically using mostly Adobe Illustrator
- the business of logo design
- how and what to charge the client
- how to ensure a win-win relationship that results in repeat business for you.
This course is suitable for beginners in the world of design as well as folks who’ve been working for an agency for a few years and want to branch out there or go it alone!
My name is Rob Cubbon and I’ve been running a web and graphic design business for nearly 10 years. Over that time I’ve designed many logos and identities for many different clients and, time and time again, I’ve found that a successful logo design project is the catalyst for a great business relationship – a business relationship that could be worth hundreds of thousands of dollars for your business – and great, fun and creative work.
Becoming a logo designer is a fantastic and creative way to make a living – it’s also very lucrative.
Our Promise to You
By the end of this course, you will have learned how to get started with designing logos.
10 Day Money Back Guarantee. If you are unsatisfied for any reason, simply contact us and we’ll give you a full refund. No questions asked.
Get started today and learn how to design logos!
Course Curriculum
| Section 1 - Introduction To The Course | |||
| Introduction To The Course | 00:00:00 | ||
| Section 2 - The Art Of Logo Design | |||
| How To Learn Logo Design | 00:00:00 | ||
| The Four Most Important Logo Design “Rules” | 00:00:00 | ||
| Logo Design Ideas From Different Logo Types | 00:00:00 | ||
| Advanced Logo Design Ideas: How To Think Outside The Box | 00:00:00 | ||
| Conclusion To The Art Of Logo Design | 00:00:00 | ||
| Section 3 - Communicating With The Client | |||
| Introduction To Client Communication | 00:00:00 | ||
| Stages Of Communication – Get This Right & Everything Else Will Follow | 00:00:00 | ||
| Understanding The Creative Brief – Getting Inside The Client’s Mind | 00:00:00 | ||
| Make More Money By Understanding The Extent Of The Business Side Of The Project | 00:00:00 | ||
| The Proposal – Making Sure You Understand The Brief | 00:00:00 | ||
| The Contract – This Solves 99.9% Of Client Problems | 00:00:00 | ||
| Conclusion To Client Communication | 00:00:00 | ||
| Section 4 - Designing The Logo | |||
| Introduction To The Design Process | 00:00:00 | ||
| The Logo Design Process – From Idea To Artwork | 00:00:00 | ||
| How To Get Great Design Ideas For Logos | 00:00:00 | ||
| An Introduction To Creating Shapes In Adobe Illustrator | 00:00:00 | ||
| Organising Shapes: Coloring, Enlarging, Reducing, Grouping & Ordering Shapes | 00:00:00 | ||
| Introducing Text, Creating Outlines & Grouping/Ungrouping Objects | 00:00:00 | ||
| The Difference Between The Selection Tool (V) And The Direct Selection Tool (A) | 00:00:00 | ||
| Introducing Fonts – Where To Get Great Free Fonts For Your Logos | 00:00:00 | ||
| More On Fonts – More Help With The Important Font Decision | 00:00:00 | ||
| What Are Compound Paths In Illustrator? & How To Use Them To Great Effect | 00:00:00 | ||
| Introducing The Path Tool (P) & Bézier Curves In Illustrator | 00:00:00 | ||
| How To Trace A Scanned Sketch With The Pen Tool (P) | 00:00:00 | ||
| Creating Custom Brush Shapes In Illustrator | 00:00:00 | ||
| Creating A Custom Font By Rounding The Corners Of Letters In Illustrator | 00:00:00 | ||
| Designing A Logo For A Website | 00:00:00 | ||
| Conclusion To The Design Process | 00:00:00 | ||
| Section 5 - The Business Of Logo Design | |||
| Introduction To The Business Of Logo Design | 00:00:00 | ||
| The Presentation – The Classic Mistake You’ll Want To Avoid! | 00:00:00 | ||
| Logo Formats, Color Specifications & Final Delivery Of The Logo | 00:00:00 | ||
| How To Get Clients – The Most Important Subject In Logo Design! | 00:00:00 | ||
| How To Deal With Clients – Why Not All Clients Are Created Equal | 00:00:00 | ||
| How Much To Charge For Logo Design? | 00:00:00 | ||
| How To Make Sure You Get Paid | 00:00:00 | ||
| Conclusion To The Business Of Logo Design | 00:00:00 | ||
| Section 6 - Conclusion | |||
| Conclusion To The Course | 00:00:00 | ||
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