About This Course

Every business, every brand, and every product in the world need a logo. A logo designer has a huge and lucrative clientele.

But there’s more! Providing logo design services is a great gateway to forging a successful win-win relationship with a client so that you’re best placed to then offer other design services and do more exciting and creative work. Logo design is the passport to enter a promised land of business opportunity!

In this course, you will learn:

  • the theory and art behind creating logos
  • how to find logo design clients
  • how to communicate with a client before and after the design process,
  • how to design logos
  • how to create logos electronically using mostly Adobe Illustrator
  • the business of logo design
  • how and what to charge the client
  • how to ensure a win-win relationship that results in repeat business for you.

This course is suitable for beginners in the world of design as well as folks who’ve been working for an agency for a few years and want to branch out there or go it alone!

My name is Rob Cubbon and I’ve been running a web and graphic design business for nearly 10 years. Over that time I’ve designed many logos and identities for many different clients and, time and time again, I’ve found that a successful logo design project is the catalyst for a great business relationship – a business relationship that could be worth hundreds of thousands of dollars for your business – and great, fun and creative work.

Becoming a logo designer is a fantastic and creative way to make a living – it’s also very lucrative.

Our Promise to You
By the end of this course, you will have learned how to get started with designing logos.

30 Day Money Back Guarantee. If you are unsatisfied for any reason, simply contact us and we’ll give you a full refund. No questions asked.

Get started today and learn how to design logos!

Course Curriculum

Section 1 - Introduction To The Course
Introduction To The Course 00:00:00
Section 2 - The Art Of Logo Design
How To Learn Logo Design 00:00:00
The Four Most Important Logo Design “Rules” 00:00:00
Logo Design Ideas From Different Logo Types 00:00:00
Advanced Logo Design Ideas: How To Think Outside The Box 00:00:00
Conclusion To The Art Of Logo Design 00:00:00
Section 3 - Communicating With The Client
Introduction To Client Communication 00:00:00
Stages Of Communication – Get This Right & Everything Else Will Follow 00:00:00
Understanding The Creative Brief – Getting Inside The Client’s Mind 00:00:00
Make More Money By Understanding The Extent Of The Business Side Of The Project 00:00:00
The Proposal – Making Sure You Understand The Brief 00:00:00
The Contract – This Solves 99.9% Of Client Problems 00:00:00
Conclusion To Client Communication 00:00:00
Section 4 - Designing The Logo
Introduction To The Design Process 00:00:00
The Logo Design Process – From Idea To Artwork 00:00:00
How To Get Great Design Ideas For Logos 00:00:00
An Introduction To Creating Shapes In Adobe Illustrator 00:00:00
Organising Shapes: Coloring, Enlarging, Reducing, Grouping & Ordering Shapes 00:00:00
Introducing Text, Creating Outlines & Grouping/Ungrouping Objects 00:00:00
The Difference Between The Selection Tool (V) And The Direct Selection Tool (A) 00:00:00
Introducing Fonts – Where To Get Great Free Fonts For Your Logos 00:00:00
More On Fonts – More Help With The Important Font Decision 00:00:00
What Are Compound Paths In Illustrator? & How To Use Them To Great Effect 00:00:00
Introducing The Path Tool (P) & Bézier Curves In Illustrator 00:00:00
How To Trace A Scanned Sketch With The Pen Tool (P) 00:00:00
Creating Custom Brush Shapes In Illustrator 00:00:00
Creating A Custom Font By Rounding The Corners Of Letters In Illustrator 00:00:00
Designing A Logo For A Website 00:00:00
Conclusion To The Design Process 00:00:00
Section 5 - The Business Of Logo Design
Introduction To The Business Of Logo Design 00:00:00
The Presentation – The Classic Mistake You’ll Want To Avoid! 00:00:00
Logo Formats, Color Specifications & Final Delivery Of The Logo 00:00:00
How To Get Clients – The Most Important Subject In Logo Design! 00:00:00
How To Deal With Clients – Why Not All Clients Are Created Equal 00:00:00
How Much To Charge For Logo Design? 00:00:00
How To Make Sure You Get Paid 00:00:00
Conclusion To The Business Of Logo Design 00:00:00
Section 6 - Conclusion
Conclusion To The Course 00:00:00
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