About This Course

A solid customer acquisition strategy is critical to the success of your business.  In this course, we are going to walk you step by step through building a robust and comprehensive marketing strategy for your business that will include a detailed marketing action plan for immediate execution. 

Marketing objectives are the ultimate to-achieve list for all your marketing activities. But you must set concrete and measurable goals. This course explores the difference between weak and strong objectives, ideas for types of objectives to set, and includes a workshop that will prepare you for drafting marketing objectives for your own business. 

How are you going to create demand for your products and services? This course examines eleven marketing programs in depth, including email marketing, SEO, content marketing, and advertising, with examples of how you can apply the right ones to your business. Explored in this course are tactics for deploying the marketing programs you choose, examples of their use, and their impact on your overall marketing budget.

“If you build it, they will come” may be a great movie line, but it doesn’t apply to finding customers for a new business. Instead, you need to create demand for your product or service using a mix of marketing and sales techniques. This course delves deep into acquisition strategy by outlining the building blocks of a successful marketing and sales program, from social media to net promoter scores.

These days, entrepreneurs have more ways than ever to sell their products or services, including directly to consumers online. The trick is to identify which selling strategies will yield the right mix of profits and market share. In this course, you will learn more about individual selling strategies, outlining the advantages and disadvantages of each, and provides a framework for evaluating which are most appropriate for your business.

Our Promise to You

By the end of this course, you will have learned how to create a marketing and acquisition strategy for your business.

30 Day Money Back Guarantee. If you are unsatisfied for any reason, simply contact us and we’ll give you a full refund. No questions asked.

Get started today and learn more about marketing and acquisition strategies.

Course Curriculum

Section 1 - Introduction
Resources – Marketing And Acquisition Strategy 00:00:00
Marketing Plan Objectives Explained 00:00:00
Marketing Plan Objectives 00:00:00
Build Your Marketing Objectives Workshop 00:00:00
Section 2 - Customer Acquisition: Marketing Programs
Marketing Programs Explained 00:00:00
Marketing Programs 00:00:00
Section 3 - Customer Acquisition: Thought Leadership
Thought Leadership Explained 00:00:00
Be A Thought Leader 00:00:00
Be A Thought Leader Workshop 00:00:00
Section 4 - Customer Acquisition: Marketing Action Plan
Strategic Marketing Plan Explained 00:00:00
Build A Strategic Marketing Plan 00:00:00
Build A Marketing Plan Workshop 00:00:00
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