Learn graphic simplification techniques to create memorable logos.Read more.
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About This Course
Who this course is for:
- Graphic Designers
What you’ll learn:
- Basic Branding concept related to logos
- How to apply the graphic synthesis to your logo design
- To select the color and typography palette suitable for the project
- My process to design logos
- Adobe Illustrator CC (Latest version)
- Pencil and Paper for Sketching
- Basic knowledge in Logo design and Illustrator
Hi my name is Adam, Professional designer and animator Based in Morocco Casablanca. And I will be your instructor for this course on how to design simple, memorable logos in Adobe Illustrator with easy techniques.
Graphic simplification is a method used by graphic designers to make memorable and iconic designs, in this course you will learn the necessary simplification techniques to bring objects into their simplest form through analyzing and sketching.
We will carry out a fictional project for an antivirus company whose only requirement will be the graphic simplification of an animal, in this case a gorilla.
This course is focused on the technical side of logo design which means we will not cover the briefing questions and other theory stuff, but you can download a document with the questions you can ask in the discovery phase.
So here is a brief list of what we will cover in this course:
- Searching and analyzing Images
- Graphic simplification techniques
- How to choose the right Typeface
For this course, the main project is to learn how to look at an object and bring it to its minimal form by utilizing shapes and lines.
Our Promise to You
After this course and some practice, of course, you should be able to design any logo in a minimalist way using the techniques you learn, so your brand looks simple and memorable.
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|Section 1 - Introduction|
|The Graphic Simplification In Logo Design||00:00:00|
|The Definition Of Branding In Logo Design||00:00:00|
|Logo Influences And Reference Images To Sketch Our Logo||00:00:00|
|Section 2 - Making The Logo|
|Creating Our Moodboard And The List Of The Animal’s Attributes||00:00:00|
|Sketching Our Logo||00:00:00|
|Setting Up The Grid||00:00:00|
|Vectorizing Our Sketches||00:00:00|
|Choosing The Right Typeface For Our Logo||00:00:00|
|Final Logo Touches||00:00:00|
|Mock-ups And Final Presentation||00:00:00|
|Final Class Project||00:00:00|
|Simple Logo Design Course Files||00:00:00|