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Unlocking The Power Of Psychology In Design
5.0( 3 REVIEWS )
25 STUDENTS
32m

Elevate your brand with the power of psychology in design. Discover how strategic branding thrives on psychological principles for impact.

Read more.
Course Skill Level
Beginner
Time Estimate
32m

Instructor

Hi, I'm Robin, and I love helping businesses build stronger brands by embracing creativity. I live in Antwerp, Belgium, where I work as a freelancer helping both startups and SME's with everything marketing related. My passion for creativity first got linked with entrepreneurship when I started a sock brand called Rockhopper Socks in 2017, while still in college. Since then, I've been lucky enough to learn both from my own experience, as well as from some successful entrepreneurs and amazing

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About This Course

Who this course is for:

  • Anyone interested in learning how design psychology can influence your brand
  • Business Owners
  • Marketing Associates
  • Graphic Designers

What you’ll learn: 

  • Uncover the Secrets of Design Psychology Principles
  • Decipher the Psychology of Color, Fonts, and Shapes
  • Actionable Strategies for Effective Branding
  • Creative Inspiration and Real-World Examples

Requirements: 

  • No prior knowledge is required to take this course 

Are you tired of superficial discussions about what “looks good” in design, or hearing that design should align with personal preferences? It’s time to shift your perspective and recognize the true potential of design – to serve a purpose for your brand. Welcome to our comprehensive course, “Unlocking the Power of Psychology in Design.”

In this transformative course, we invite you to explore the intriguing and dynamic relationship between psychology and design. Our mission is to empower you with a deep understanding of how psychology can be harnessed to make strategic design choices that resonate with your target audience.

Designed for graphic designers, marketers, business owners, or anyone with a curiosity for the psychology of branding, this course provides actionable strategies and sparks creative inspiration. Whether you’re creating brand designs or evaluating existing ones, you’ll gain the knowledge, skills, and insights needed to craft designs that truly connect with your audience.

What to Expect:

  • Uncover the Secrets of Psychology Design Principles: Delve into the psychology of design by dissecting two core psychological principles that underlie successful branding. Learn how to harness these principles to create designs that engage, persuade, and resonate with your audience.
  • Decipher the Psychology of Color, Fonts, and Shapes: Gain an in-depth understanding of how color, fonts, and shapes can profoundly impact the way people perceive and interact with your brand. Unlock the potential to convey specific emotions, messages, and associations through your design choices.
  • Actionable Strategies for Effective Branding: Beyond theory, this course equips you with practical tools and strategies. Discover how to apply psychological insights to your design process, transforming your creative ideas into powerful brand assets.
  • Creative Inspiration and Real-World Examples: Explore real-world case studies and examples that illustrate the psychology of design in action. Be inspired by the success stories of brands that have harnessed psychology to drive engagement and loyalty.

Unlock the doors to effective branding by understanding the psychology behind design. Enroll in this course and embark on a journey to become a design-savvy professional or a more informed brand evaluator. Join us in the quest to make design not just “pretty” but purposeful, and witness the transformative impact it can have on your brand’s success.

Don’t miss this opportunity to elevate your design skills and your brand’s impact. Enroll today and start crafting designs that truly resonate.

To further elevate your brand identity, check out my course Introduction To Brand Storytelling here on Skill Success!

Our Promise to You

By the end of this course, you will have learned the power of psychology in design.

10 Day Money Back Guarantee. If you are unsatisfied for any reason, simply contact us and we’ll give you a full refund. No questions asked.

Get started today!

Course Curriculum

Section 1 - Introduction
Introduction 00:00:00
Section 2 - Course Materials
Von Restorff Effect 00:00:00
Shapes 00:00:00
Colors 00:00:00
Gestalt Theory 00:00:00
Fonts 00:00:00
Case Study: Apple 00:00:00
Section 3 - Conclusion
Conclusion And Wrap Up 00:00:00

Course Review

5.0

5.0
3 Ratings
  1. Anonymous

    Good course

    5.0

    Clear and valuable information!

  2. Anonymous

    Great course

    5.0

    Brief course on design psychology, yet very packed and meaningful.

  3. Anonymous

    Packed with information

    5.0

    Great course that comes straight to the point with plenty of examples.

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