Psychology Of Attraction And Likability

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This course is designed for those interested in learning the psychology of attraction and likeability.

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About This CourseBeginner

If you’ve ever wanted to have smooth interactions and get people on your side, this is a course for you!

Even if you are already likable, the principles in this course will give you extra tools to more swiftly connect with the people you meet. This isn’t just about making friends and finding romance… when people like you, they’re more likely to trust what you have to say, help you out, and say “yes” when you ask for a favor. Salespeople, for example, have known for ages that people buy from people they like.

We’ll explore seven unique principles of attraction. By looking closely at the available evidence, we’ll learn more about when and how these principles promote greater liking. Each section covers one principle of attraction, and at the end of each section, I will review what we’ve learned and offer thoughts about applying the information.

Through this course, we’ll cover…

  • how surprising changes in your posture and gestures can increase rapport and social connection
  • why people like you more the more they see you, even if you never say a word
  • how something as simple as having similar likes and dislikes powerfully increases liking
  • how simple compliments can create liking even if they’re not at all true
  • how a simple tap on the shoulder increases your ability to convince another person
  • …and much more!

The principles in this course rely on scientific research in psychology to give you an in-depth look at statistically reliable tactics shown to increase liking and attraction. Unlike other books and courses, these aren’t just assumptions about likability.

Importantly, I won’t just provide you with the scholarly research and leave it at that. At the end of each section, I offer ideas on how to translate the scientific findings into concrete strategies that you can implement right away the next time you’re hoping to make a social connection with someone.

As an award-winning psychology instructor, I have experience translating research in the field and presenting it in an engaging, understandable way. My students routinely evaluate my courses highly and comment on the passion I have for social psychology. I hope you can join this group of satisfied students and learn something new about yourself and psychology.

So take this course now and begin to understand the science of attraction and what it can do for you!

Our Promise to You
By the end of this course, you will have learned about the psychology of attraction and likability.

30 Day Money Back Guarantee. If you are unsatisfied for any reason, simply contact us and we’ll give you a full refund. No questions asked.

Get started today and learn the psychology of attraction and likability!

Course Curriculum

Course Sections


About Me

How Psychology Research Works

Introduction To The Similarity Principle

Similarity And Personality

Similarity And Attractiveness

Similarity And Attitudes

My Own Experience Of Similarity-Liking

How Similarity Also Increases Compliance And Helpfulness

Applying The Similarity Principle

Introduction To The Familiarity Principle

The Proximity Effect

The Mere Exposure Effect

Clarifying The Mere Exposure Effect

Advice: Show Up And Keep Your Face Around!

Applying The Familiarity Principle

The Mimicry Principle

Mimicry Increases Helping Behavior

Does Mimicry Work Because It Increases Familiarity?

How To Mimic Effectively

See Mimicry In Action

Applying The Mimicry Principle

Example Of Reciprocal Liking

Introduction To The Reciprocal Liking Principle

The Universal Power Of Compliments

The Story Of Joe Girard And His “I Like You” Cards

The Allure Of Uncertainty

Applying The Reciprocal Liking Principle

A Word About The Next Two Sections

Introduction To Reactance Theory

The Effectiveness Of Playing Hard To Get

Applying Reactance Theory

Research On Secrecy And Attraction

A Word Of Warning About “Secret Relationships”

Applying Secrecy

Research On Touching And Attraction

Applying Touching Research

A Quick Word About Psychology Research


2 student reviews
  1. Edward P says:

    Attraction & Likability
    Excellent course, Fast paced, interesting, informative, entertaining. Instructor Andrew does a great job of explaining/entertaining throughout the course and the Applications at the end of each topic provide a nice re-cap of what was just studied.

  2. Margaret Famojuro says:

    Pretty Interesting
    It was definitely worth taking.