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Service Design Masterclass – Fundamentals And Tools

Enhance your expertise with our service design masterclass. Discover best practices and gain practical experience. Join today! Read more.

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Course Skill Level
Beginner
Time Estimate
3h 26m

My professional profile: Business consulting: I’m a manager in one of the largest consulting companies in the world and active as a specialist in business analysis. Experience & sector: I draw my experience in business consulting from many high-profile projects in the financial industry. More specifically, I have experience in business analysis, service design, project management, process optimization and strategy definition. Academics: I hold 2 master degrees, one in business & finan

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About This Course

Who this course is for:

  • Recent graduates aiming to start a career as a service designer, business analyst, business consultant, product manager, product owner, or UX designer.
  • Junior service designers seeking to deepen their knowledge.
  • Senior service designers looking to refine their skills.
  • Professionals currently engaged in service design who wish to formalize their practices.

What you’ll learn: 

  • Gain a comprehensive understanding of service design and its significance in this service design masterclass.
  • Develop a service design mindset by applying six key service design patterns.
  • Master the creation and application of service design tools such as personas, prototypes, customer journey maps, and service blueprints.
  • Explore how service design tools have been utilized in various professional settings.
  • Practice your newly acquired skills in a project-like environment.

Requirements: 

  • No prior knowledge is required.

Why Service Design Matters:

In today’s user-centric world, delivering exceptional customer experiences is crucial for sustainable success. This service design masterclass provides a mindset, process, and toolkit to help companies create high-value user experiences. Equip yourself with the techniques and patterns needed to enhance your customer experience strategies.

What You’ll Get:

  • Access to course slides for your reference.
  • Engaging assignments to make concepts more tangible.
  • Handouts and templates to support your day-to-day service design activities.

Ready to Get Started?

If you’re ready to develop a service design mindset and enhance your skills, enroll now!

Invest in a brighter future. Explore my courses and start your journey today.

Our Promise to You:

By the end of this course, you will have developed a robust service design mindset.

10 Day Money Back Guarantee. If you are unsatisfied for any reason, simply contact us and we’ll give you a full refund. No questions asked.

Get started today!

Course Curriculum

Section 1 - An Introduction To Service Design
Introduction 00:00:00
An Illustration Of Service Design 00:00:00
Company Challenges 00:00:00
Service Design To The Rescue 00:00:00
Service Design Scope 00:00:00
The Design Lifecycle 00:00:00
Lecture Key Takeaways 00:00:00
Section 2 - Service Design Patterns That Work
Patterns 00:00:00
Introduction To Service Design Patterns 00:00:00
Pattern 1: Diverge And Converge 00:00:00
Pattern 2: Solving The Right Problem 00:00:00
Pattern 3: Adapt And Iterate Frequently 00:00:00
Pattern 4: Quick And Dirty Methods 00:00:00
Pattern 5: Collaboration Is Key 00:00:00
Pattern 6: Practice Over Theory 00:00:00
Lecture Key Takeaways 00:00:00
Section 3 - Service Design Toolbox
Service Design Tools 00:00:00
Introduction To Service Design Toolbox 00:00:00
Section 4 - Service Design Persona
Personas 00:00:00
Introduction To Personas 00:00:00
Persona Building Blocks 00:00:00
The Four Types Of Personas 00:00:00
Creating And Deploying A Persona 00:00:00
Case In Point – Personas 00:00:00
Lecture Key Takeaways 00:00:00
Section 5 - Service Design Prototypes
Prototypes 00:00:00
Introduction To Prototypes 00:00:00
Prototype Building Blocks 00:00:00
Prototype Characteristics 00:00:00
Fidelity Level Pros And Cons 00:00:00
Case In Point – Prototype 00:00:00
Lecture Key Takeaways 00:00:00
Section 6 - Service Design Customer Journey Maps
Customer Journey 00:00:00
Introduction To Customer Journey Maps 00:00:00
Customer Journey Map Building Blocks 00:00:00
Customer Journey Map Characteristics 00:00:00
What Is Story Mapping 00:00:00
Story Mapping Illustration 00:00:00
Case In Point – Customer Journey Maps 00:00:00
Lecture Key Takeaways 00:00:00
Section 7 - Service Design Blueprints
Service Blueprints 00:00:00
Introduction To Service Blueprints 00:00:00
The 5 Benefits From Using Service Blueprints 00:00:00
The Service Blueprint Building Blocks 00:00:00
Introduction To BPMN 00:00:00
Creating Your Own Service Blueprint In 6 Easy Steps 00:00:00
Case In Point – Service Blueprints 00:00:00
Lecture Key Takeaways 00:00:00
Section 8 - Wrapping Up
Congratulations! 00:00:00

About This Course

Who this course is for:

  • Recent graduates aiming to start a career as a service designer, business analyst, business consultant, product manager, product owner, or UX designer.
  • Junior service designers seeking to deepen their knowledge.
  • Senior service designers looking to refine their skills.
  • Professionals currently engaged in service design who wish to formalize their practices.

What you’ll learn: 

  • Gain a comprehensive understanding of service design and its significance in this service design masterclass.
  • Develop a service design mindset by applying six key service design patterns.
  • Master the creation and application of service design tools such as personas, prototypes, customer journey maps, and service blueprints.
  • Explore how service design tools have been utilized in various professional settings.
  • Practice your newly acquired skills in a project-like environment.

Requirements: 

  • No prior knowledge is required.

Why Service Design Matters:

In today’s user-centric world, delivering exceptional customer experiences is crucial for sustainable success. This service design masterclass provides a mindset, process, and toolkit to help companies create high-value user experiences. Equip yourself with the techniques and patterns needed to enhance your customer experience strategies.

What You’ll Get:

  • Access to course slides for your reference.
  • Engaging assignments to make concepts more tangible.
  • Handouts and templates to support your day-to-day service design activities.

Ready to Get Started?

If you’re ready to develop a service design mindset and enhance your skills, enroll now!

Invest in a brighter future. Explore my courses and start your journey today.

Our Promise to You:

By the end of this course, you will have developed a robust service design mindset.

10 Day Money Back Guarantee. If you are unsatisfied for any reason, simply contact us and we’ll give you a full refund. No questions asked.

Get started today!

Course Curriculum

Section 1 - An Introduction To Service Design
Introduction 00:00:00
An Illustration Of Service Design 00:00:00
Company Challenges 00:00:00
Service Design To The Rescue 00:00:00
Service Design Scope 00:00:00
The Design Lifecycle 00:00:00
Lecture Key Takeaways 00:00:00
Section 2 - Service Design Patterns That Work
Patterns 00:00:00
Introduction To Service Design Patterns 00:00:00
Pattern 1: Diverge And Converge 00:00:00
Pattern 2: Solving The Right Problem 00:00:00
Pattern 3: Adapt And Iterate Frequently 00:00:00
Pattern 4: Quick And Dirty Methods 00:00:00
Pattern 5: Collaboration Is Key 00:00:00
Pattern 6: Practice Over Theory 00:00:00
Lecture Key Takeaways 00:00:00
Section 3 - Service Design Toolbox
Service Design Tools 00:00:00
Introduction To Service Design Toolbox 00:00:00
Section 4 - Service Design Persona
Personas 00:00:00
Introduction To Personas 00:00:00
Persona Building Blocks 00:00:00
The Four Types Of Personas 00:00:00
Creating And Deploying A Persona 00:00:00
Case In Point – Personas 00:00:00
Lecture Key Takeaways 00:00:00
Section 5 - Service Design Prototypes
Prototypes 00:00:00
Introduction To Prototypes 00:00:00
Prototype Building Blocks 00:00:00
Prototype Characteristics 00:00:00
Fidelity Level Pros And Cons 00:00:00
Case In Point – Prototype 00:00:00
Lecture Key Takeaways 00:00:00
Section 6 - Service Design Customer Journey Maps
Customer Journey 00:00:00
Introduction To Customer Journey Maps 00:00:00
Customer Journey Map Building Blocks 00:00:00
Customer Journey Map Characteristics 00:00:00
What Is Story Mapping 00:00:00
Story Mapping Illustration 00:00:00
Case In Point – Customer Journey Maps 00:00:00
Lecture Key Takeaways 00:00:00
Section 7 - Service Design Blueprints
Service Blueprints 00:00:00
Introduction To Service Blueprints 00:00:00
The 5 Benefits From Using Service Blueprints 00:00:00
The Service Blueprint Building Blocks 00:00:00
Introduction To BPMN 00:00:00
Creating Your Own Service Blueprint In 6 Easy Steps 00:00:00
Case In Point – Service Blueprints 00:00:00
Lecture Key Takeaways 00:00:00
Section 8 - Wrapping Up
Congratulations! 00:00:00

Are you interested in higher education?