Boost your profits and achieve success with 10 effective pricing strategies. Enroll now and start maximizing your business potential!Read more.
Dear Skill Success Learners, I'm Kartikay Ungrish, a UGC Net qualified Assistant Professor of Management, MBA (Marketing & IT), a Certified Content Strategist (Northwestern University, USA), and a seasoned corporate trainer. Teaching and training are both my passion and profession. I train people in Digital Content Writing, Content Strategy, Marketing, Web designing, and Entrepreneurship. I have trained hundreds of trainees and conducted over 1000 hours of virtual and classroom training works
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About This Course
Who this course is for:
- Anybody can take this course, but it particularly caters to entrepreneurs, small business owners, business students, and freelance professionals.
What you’ll learn:
- You will understand the significance of pricing strategies in the market mix
- You will learn 10 prominent pricing strategies used in businesses
- You will learn about pricing strategies practiced by major brands
- You will learn the tips to implement a suitable pricing strategy in your business
- No prior knowledge is required to take this course
The course “10 Prominent Pricing Strategies For Robust Business Growth” delves into various pricing strategies businesses can implement for maximum profits and success. The business skill class explains how pricing strategy is the key component of the marketing mix for any business, irrespective of scale and sector.
This course covers ten different pricing strategies, including cost-plus, value-based, penetration, skimming, psychological pricing (charm, prestige, and bundle), geographical, and freemium pricing. Each strategy is thoroughly explained and supported with relevant examples to help students better understand how to apply them to their own businesses.
In the latter half, this course discusses the pricing strategies used by top brands and provides tips for choosing the right pricing strategy. The course concludes with an exciting project that prompts students to apply the pricing strategies they have learned throughout the course to practical scenarios.
Students will not only learn different pricing strategies but also be able to differentiate between them and choose the best one for their enterprise depending on a myriad of factors, which are thoroughly explained in this engaging business class with real-world brand examples.
Overall, this course offers a comprehensive overview of the most prominent pricing strategies in the industry, making it a valuable resource for entrepreneurs, business owners, and anyone interested in starting a new business or growing their existing business through effective pricing strategies as part of the marketing mix for their business.
Course Project Description:
As a project for this class (optional exercise), assume yourself as the business owner/management of a hypothetical flower trading and retailing company named “Flora Petals.” The company picks freshly cultivated flowers from farmers and safely and quickly transports flowers to retail flower sellers in 2 different cities, one 50 km from the farms, and the second 200 km from the flower farms, but in the opposite direction.
The company faces two prime challenges. First, their flower procurement price varies with season, production, and variety of flowers. Second, flowers need to be transported in a moisture and temperature-controlled environment to maintain freshness and quality.
Based on the above information, pick the best out of 10 prominent pricing strategies for “Flora Petals” that you have learned in this course and mention at least 2 reasons for your choice.
I am sure you would love this exciting project as it will stimulate your business thinking and push you to assess each pricing strategy that you have learned in this class.
Our Promise to You
By the end of this course, you will have learned pricing strategies.
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|Section 1 - Pricing Strategies For Robust Business Growth|
|Introduction To Pricing Strategy||00:00:00|
|The Product Price Dilemma||00:00:00|
|10 Prominent Pricing Strategies||00:00:00|
|Cost Plus Pricing Strategy||00:00:00|
|Value Based Pricing Strategy||00:00:00|
|Penetration Pricing Strategy||00:00:00|
|Skimming Pricing Strategy||00:00:00|
|Dynamic Pricing Strategy||00:00:00|
|3 Types of Psychological Pricing Strategy||00:00:00|
|Geographical Pricing Strategy||00:00:00|
|Freemium Pricing Strategy||00:00:00|
|Pricing Strategy Of Famous Brands||00:00:00|
|Tips For Choosing Right Pricing Strategy||00:00:00|