About This Course
Who this course is for:
- People in sales
- Business owners
What you’ll learn:
- 10 critical elements of a sales letter/video script
- Copywriting elements and real-world examples
- How to increase sales through copywriting
- No prior knowledge is required to take this course.
What Is The Most Critical Element That Can Make Or Break Any Business?
That critical element is SALES.
Without sales, your business is dead in the water.
What Is The Most Critical Element That Determines Whether You Make Sales?
That critical element is COPYWRITING.
What Is Copywriting?
Copywriting is the art of persuading your customers to buy from you by using the printed word – on a brochure, on a website, in a sales presentation, in an investor’s pitch or in a video. Many business owners invest hundreds of thousands in their business only to drop the ball with the most important part of their business – their copywriting!
This course is like a “workshop” where we will walk through a step-by-step process of getting your high-quality sales copy written. We will cover the 10 critical elements of a sales letter/video script, in order. And, as we cover each element you will get:
- What the copywriting element is and how to create the best one for your business.
- Real-world examples of this element (from the instructor’s actual websites/clients.
- An implementation exercise so that you put your newfound knowledge into action!
When you complete this course, you will learn how to have a powerful sales letter, brochure, investor pitch or sales video! Do not struggle with poor sales copy – take this course now and have the knowledge to begin making more sales as soon as possible!
Our Promise to You
By the end of this course, you will have knowledge of how to write an effective sales page that sells.
30 Day Money Back Guarantee. If you are unsatisfied for any reason, simply contact us and we’ll give you a full refund. No questions asked.
Get started today and learn about how to write a sales page that sells!
|Section 1- Introduction|
|Introduction To Copywriting||00:00:00|
|Copywriting Is A Necessity For Every Business||00:00:00|
|Section 2 - Anatomy Of A Salesletter|
|Anatomy Of A Salesletter||00:00:00|
|Anatomy Of A Salesletter – Exercise||00:00:00|
|The Slippery Slide||00:00:00|
|Section 3 - Your Voice: How To Set The Tone For Your Salesletter|
|Your Voice – Demo – Examples From Real-World Salesletters||00:00:00|
|Your Voice – Exercise||00:00:00|
|Section 4 - Using Both Emotions And Logic In Your Salesletters Or Video Scripts|
|Use Emotions And Logic||00:00:00|
|Use Emotions And Logic – Examples From Real-World Salesletters||00:00:00|
|Use Emotions And Logic – Exercise||00:00:00|
|Section 5 - The Importance Of The Headline In Copywriting|
|The Headline – Examples From Real-World Salesletters||00:00:00|
|The Subheadline – Exercise||00:00:00|
|Section 7 - How To Craft A Value Proposition|
|The Unique Selling Proposition||00:00:00|
|The Unique Selling Proposition – Examples From Real-World Salesletters||00:00:00|
|The Unique Selling Proposition – Exercise||00:00:00|
|Section 8 - Crafting A Proper Introduction To Your Salesletter|
|The Introduction – Examples From Real-World Salesletters||00:00:00|
|The Introduction – Exercise||00:00:00|
|Section 9 - Sub-Headlines: Sprinkle These Throughout To Re-Engage Your Readers & Viewers|
|The Sub-Headlines – Examples From Real-World Salesletters||00:00:00|
|The Sub-Headlines – Exercise||00:00:00|
|Section 10 - Creating A Climactic Conclusion|
|The Conclusion – Examples From Real-World Salesletters||00:00:00|
|The Conclusion – Exercise||00:00:00|
|Section 11 - The Call To Action: How To Compel The Sale|
|The Call To Action (CTA)||00:00:00|
|The Call To Action – Examples From Real-World Salesletters||00:00:00|
|The Call To Action – Exercise||00:00:00|
|Section 12 - Additional Marketing Elements That Help Make The Sale|
|Marketing Elements That Sell||00:00:00|
|Marketing Elements That Sell – Examples From Real-World Salesletters||00:00:00|
|Marketing Elements That Sell – Exercise||00:00:00|
|Section 13 - Conclusion: This Section Concludes The Course|
|Section 14 - Supplementary Materials: Bonuses|
|Course Presentation In PDF Format (For Download)||00:00:00|